News Feed Item

Brewers, Beer Importers Recognize Alcohol Awareness Month

Beer Institute: Brewers Share Commitment to Responsibility

WASHINGTON, April 1, 2014 /PRNewswire-USNewswire/ -- During the month of April, the Beer Institute will recognize Alcohol Awareness Month and the significant progress being made in reducing drunk driving and underage drinking with the support of major brewers and beer importers. 

According to the U.S. Department of Transportation, drunk-driving fatalities have decreased 51 percent since 1982 and 21 percent over the past five years. Brewers and beer importers are committed to ending this preventable issue, and invest in a host of community-level programs to promote safe rides home, designated drivers and responsible drinking.

Further, the federal government's National Survey on Drug Use and Health shows record low levels of underage drinking among 12-17 year-olds. The Beer Institute applauded the record lows as evidence that efforts to discourage underage drinking are working, but noted that much more work remains to be done.

"Brewers and beer importers are deeply committed to responsibility. We invest in programs that encourage responsible consumption, and help keep beer out of the hands of underage consumers," said Chris Thorne, Beer Institute Vice President of Communications. "Especially as students look forward to prom and graduation celebrations, we encourage parents to talk with their kids about alcohol use. You have the greatest influence on your child's drinking decisions."

While the historical trends point to record low rates of alcohol misuse, Thorne said that major brewers will continue investing toward the goal of reducing misuse to zero. Most adults who drink do so responsibly. And health research shows that moderate beer consumption is associated with a variety of potential health benefits including stronger bones, decreased risk of heart disease and reduction in stroke occurrence.

"Beer is the one drink with a consistent and customary portion—typically a 12 oz. can or bottle—and more than 90 percent of beer sold is 4.6 percent Alcohol By Volume (ABV) or less. You can't over pour a beer, which makes it the perfect choice for those who choose to moderate their consumption. Consumed responsibly, beer brings people together, and it is no wonder that beer's the top choice at celebrations and occasions across America," Thorne noted.

Specific responsibility efforts being made by brewers and beer importers include:

  • More than 30 years ago, Anheuser-Busch launched its first alcohol responsibility campaign, "Know When to Say When." Since 1990, the Anheuser-Busch Family Talk About Drinking program has helped parents talk with their children about underage drinking, and today offers a parent guide on Facebook to help match parenting styles with the cognitive development of children. Through the company's WE I.D. program, Anheuser-Busch and its nationwide network of wholesalers have distributed tools to help hundreds of thousands of retail accounts serve and sell alcohol responsibly, and post signage to remind consumers they will be asked to show a valid I.D. to purchase alcohol. The in-stadium Budweiser/Bud Light Good Sport designated-driver program has been implemented with 98 professional sports teams with in-game messages and promotions to reward and encourage adults 21 and up to pledge to be a designated driver. Through innovative programming, Bud Light continues to bring alcohol responsibility to the forefront. In 2013, the free Bud Light Taxi app launched to help adults connect, with one button, to a local cab company. In January 2014, Bud Light gave away 4,800 safe rides home in 48 hours with the help of a popular ride-sharing service. On September 19, 2014, Anheuser-Busch employees and wholesalers will celebrate the fifth annual Global Be(er) Responsible Day by spending a day out in the trade to encourage adults to designate a driver.
  • MillerCoors implements a number of drunk driving prevention programs throughout the year to help their customers get home safely.  This includes the Miller Lite and Coors Light Free Rides programs, which have expanded to 16 communities across the country and have provided over 4 million safe rides since the programs' inception.  In 2013, MillerCoors partnered with Hailo, the world's highest rated taxi app, to bring $3 million worth of taxi rides to Boston, Chicago and New York over the holiday season.  Furthermore, the brewer continues its sponsorship of a national cab dispatch service, 1-800-TAXICAB, that includes a downloadable app, and supports designated driver programs across the country. Through these programs, an online pledge, and advertising, MillerCoors recently surpassed its goal of being 10 Million Strong Against Drunk Driving early and will now work to engage millions more. The brewer is committed to preventing underage drinking and partners with the Responsible Retail Forum to enhance the existing skills of retailers through the Respect 21 program, assisting almost 2,000 retailers in keeping alcohol out of the hands of those under the legal drinking age.  MillerCoors also partners with organizations like TEAM Coalition and Health Communications, Inc. to provide training to concessionaires, stadium operations staff and servers.  Constellation Brands Beer Division works to include an element of responsible programming in major sponsorships like the U.S. Open of Surfing in Huntington Beach, Calif., which draws over 500,000 spectators, by encouraging consumers to use public transportation to travel around the event and then home safely. Constellation Beer Division also partners with public transportation providers, like the Chicago Transit Authority and the Washington Metropolitan Area Transit Authority, to offer safe-rides home over Cinco de Mayo and other holiday time periods.
  • As the first alcohol company to place a responsibility message on all of its television, radio and print advertising, HEINEKEN USA has had a longstanding commitment to the responsible consumption of its products. In 2013, the company took it a step further by integrating its newly launched Newcastle Cabbie Black Ale with its Taxi Magic partnership, providing thousands of consumers of age with discount codes to get a safe ride home. For its distributors, the company recognizes partners who go above and beyond to promote responsible consumption through its annual 1864 Award for Responsibility. From partnering with local law enforcement to community programs and employee incentives, HEINEKEN USA works with distributors to help elevate responsible consumption everywhere. HEINEKEN USA is also a founding partner of the Health Alliance on Alcohol, a partnership between HEINEKEN USA and renowned hospitals, aimed at reducing underage drinking by offering free downloadable e-books and other resources to parents and mentors to encourage discussions with teens about alcohol.

Government statistics and other research show that these and other programs to prevent alcohol misuse could be paying off:

  • Indicators show record low levels of underage drinking among 12-17 year-olds, according to the federal government's National Survey on Drug Use and Health.  Since record keeping began in 2002, past-month drinking is down 27 percent; binge drinking has declined 33 percent; and heavy drinking has dropped 48 percent.
  • Another government study, the Monitoring the Future survey of 8th, 10th, and 12th graders' drug and alcohol use, reported that alcohol use and binge drinking continued their long term declines in 2013, reaching their lowest points in the history of the study.
  • A 2013 annual survey from the University of California Los Angeles reveals that the percentage of college freshmen who spent 6 or more hours "partying" in a typical week during their senior year of high school reached a new record low. Down 65 percent since 1987, when the question was first asked. The survey also revealed that 35 percent of college freshmen reported drinking beer in 2013, down 53 percent from its peak in 1982 (73.7 percent).
  • According to the U.S. Department of Transportation, drunk-driving fatalities have decreased 51 percent since 1982 and 21 percent over the last five years alone.

"Keeping alcohol out of the hands of minors and teaching responsible drinking habits is something that all Americans, not just our brewers and beer importers, should encourage," Thorne concluded. "We will continue working with parents, educators, law enforcement and community groups to promote the safe and legal consumption of beer in communities across the nation."

The Beer Institute is the national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers. First founded in 1863 as the U.S. Brewers Association, the Beer Institute is committed today to the development of sound public policy and to the values of civic duty and personal responsibility: www.BeerInstitute.org. Connect with us @BeerInstitute and on Facebook.

SOURCE The Beer Institute

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...