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Toyota Motor Sales Is No. 1 Retail Manufacturer In March 2014

Lexus up 28 percent in March; Toyota division no. 1 retail brand in March and first quarter

TORRANCE, Calif., April 1, 2014 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2014 sales results of 215,348 units, an increase of 8.9 percent from March 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 26 selling days in March 2014 versus 27 selling days in March 2013, TMS sales increased 4.9 percent from year-ago month.

Toyota division posted March 2014 sales of 186,755 units, up 6.5 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 2.5 percent over March 2013.

For the first quarter, TMS reported sales of 520,997 units, flat versus the same period in 2013 on a DSR basis.  With 75 selling days in the first quarter of 2014 compared to 76 selling days in the first quarter of 2013, sales were down 1.6 percent on an unadjusted raw-volume basis.

"Solid March sales pushed first-quarter industry results ahead of last year's pace despite one of the harshest winters on record," said Bill Fay, Toyota division group vice president and general manager. "Toyota dealers had their two best sales weekends of the year late in the month, and we're optimistic that momentum will spring us into April."

Lexus reported March sales of 28,593 units, a 28 percent increase on a DSR and a 23.3 percent increase on a raw-volume basis, both year-over-year.

Lexus posted first quarter sales of 65,085 units, up 16.2 percent over the same period in 2013 on a DSR basis. Volume-wise, sales were up 14.7 percent.

"New products are driving the growth in the luxury segment," said Jeff Bracken, Lexus group vice president and general manager. "IS sales more than doubled in March and helped push Lexus to one of the biggest increases in the industry for the month." 

Other Highlights:

  • TMS is no. 1 retail manufacturer; Toyota division is no. 1 retail brand in March and first quarter
  • Camry up more than 11 percent with sales of 42,000 units
  • All-new Corolla records sales of 30,000 units
  • Toyota division trucks up 10 percent
  • All-new RAV4 is segment leader with sales of 20,000 units in March; best-ever first quarter
  • FJ Cruiser up over 94 percent
  • All-new Highlander up 14.3 percent in March; best-ever first quarter
  • 4Runner up over 53 percent
  • All-new Tundra up 25 percent; best-month since August 2008
  • Lexus up 28 percent in March; up almost 15 percent in first quarter
  • All-new Lexus IS posts triple-digit gains
  • Lexus GS up 32 percent
  • Lexus luxury utility vehicles up almost 20 percent
  • Lexus RX posts sales of nearly 10,000 units
  • Lexus GX posts triple digit gains

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.   

TOYOTA  U.S. SALES SUMMARY

March, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

TOTAL TOYOTA

215,348

205,342

8.9

4.9

520,997

529,444

-0.3

-1.6

TOTAL TOYOTA DIV.

186,755

182,152

6.5

2.5

455,912

472,704

-2.3

-3.6

TOTAL LEXUS

28,593

23,190

28.0

23.3

65,085

56,740

16.2

14.7










YARIS

1,805

2,393

-21.7

-24.6

4,144

7,335

-42.8

-43.5

COROLLA

29,685

31,423

-1.9

-5.5

77,737

80,244

-1.8

-3.1

PRIUS

18,582

22,140

-12.8

-16.1

43,648

55,724

-20.6

-21.7

CAMRY

41,953

37,663

15.7

11.4

94,283

100,830

-5.2

-6.5

AVALON

5,946

6,982

-11.6

-14.8

13,295

17,525

-23.1

-24.1

SCION FR-S

1,464

1,828

-16.8

-19.9

3,425

4,640

-25.2

-26.2

SCION iQ

259

383

-29.8

-32.4

591

1,009

-40.6

-41.4

SCION xD

800

812

2.3

-1.5

2,054

2,032

2.4

1.1

SCION xB

1,534

1,778

-10.4

-13.7

4,057

4,557

-9.8

-11.0

SCION tC

1,860

1,631

18.4

14.0

4,330

4,139

6.0

4.6

TOTAL SCION

5,917

6,432

-4.5

-8.0

14,457

16,377

-10.5

-11.7

TOTAL TOYOTA DIV. CAR

103,888

107,033

0.8

-2.9

247,564

278,035

-9.8

-11.0










CT

1,480

1,062

44.7

39.4

4,000

3,245

24.9

23.3

HS

0

1

-100.0

-100.0

0

2

-100.0

-100.0

IS

4,893

2,255

125.3

117.0

11,458

5,173

124.4

121.5

ES

6,784

6,798

3.6

-0.2

15,103

16,801

-8.9

-10.1

GS

2,484

1,882

37.1

32.0

5,358

4,089

32.8

31.0

LS

744

980

-21.2

-24.1

1,967

2,860

-30.3

-31.2

LFA

2

4

-48.1

-50.0

4

9

-55.0

-55.6

TOTAL LEXUS CAR

16,387

12,982

31.1

26.2

37,890

32,179

19.3

17.7

TOTAL TOYOTA CAR

120,275

120,015

4.1

0.2

285,454

310,214

-6.8

-8.0










RAV4

19,733

16,474

24.4

19.8

53,064

41,413

29.8

28.1

FJ CRUISER

1,484

764

101.7

94.2

3,912

3,351

18.3

16.7

VENZA

3,090

3,965

-19.1

-22.1

7,555

11,081

-30.9

-31.8

HIGHLANDER

13,019

11,387

18.7

14.3

35,747

29,528

22.7

21.1

4RUNNER

7,062

4,609

59.1

53.2

15,682

13,073

21.6

20.0

SIENNA

11,027

12,062

-5.1

-8.6

26,087

29,052

-9.0

-10.2

SEQUOIA

1,131

1,140

3.0

-0.8

2,898

3,384

-13.2

-14.4

LAND CRUISER

287

247

20.7

16.2

772

740

5.7

4.3

TOTAL TOYOTA DIV. SUV

45,806

38,586

23.3

18.7

119,630

102,570

18.2

16.6










TACOMA

14,445

15,201

-1.3

-5.0

35,229

39,467

-9.5

-10.7

TUNDRA

11,589

9,270

29.8

25.0

27,402

23,580

17.8

16.2

TOTAL TOYOTA DIV. PICKUP

26,034

24,471

10.5

6.4

62,631

63,047

0.7

-0.7

TOTAL TOYOTA DIV. TRUCK

82,867

75,119

14.6

10.3

208,348

194,669

8.5

7.0










RX

9,943

9,072

13.8

9.6

21,232

21,404

0.5

-0.8

GX

1,874

770

152.7

143.4

4,907

2,131

133.3

130.3

LX

389

366

10.4

6.3

1,056

1,026

4.3

2.9

TOTAL LEXUS TRUCK

12,206

10,208

24.2

19.6

27,195

24,561

12.2

10.7

TOTAL TOYOTA TRUCK

95,073

85,327

15.7

11.4

235,543

219,230

8.9

7.4










SELLING DAYS

26

27



75

76



DSR = DAILY SELLING RATE









TOYOTA  U.S. SALES SUMMARY

March, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES

















COROLLA

29,672

31,380

-1.8

-5.4

77,680

80,088

-1.7

-3.0

CAMRY

41,942

37,648

15.7

11.4

94,258

100,787

-5.2

-6.5

AVALON

5,946

6,982

-11.6

-14.8

13,295

17,525

-23.1

-24.1

RAV4

14,136

10,480

40.1

34.9

39,635

26,890

49.4

47.4

VENZA

3,090

3,965

-19.1

-22.1

7,555

11,081

-30.9

-31.8

HIGHLANDER

12,655

10,865

21.0

16.5

35,068

28,056

26.7

25.0

SIENNA

11,027

12,062

-5.1

-8.6

26,087

29,052

-9.0

-10.2

SEQUOIA

1,131

1,140

3.0

-0.8

2,898

3,384

-13.2

-14.4

TACOMA

14,445

15,201

-1.3

-5.0

35,229

39,467

-9.5

-10.7

TUNDRA

11,589

9,270

29.8

25.0

27,402

23,580

17.8

16.2










RX

7,684

7,909

0.9

-2.8

14,781

18,071

-17.1

-18.2










TOTAL

153,317

146,902

8.4

4.4

373,888

377,981

0.2

-1.1

N.A. VEHICLES % OF TOTAL

71.2%

71.5%



71.8%

71.4%












TOYOTA DIV. IMPORT CAR

26,328

31,023

-11.9

-15.1

62,331

79,635

-20.7

-21.7

LEXUS IMPORT CAR

16,387

12,982

31.1

26.2

37,890

32,179

19.3

17.7

TOYOTA DIV NA BUILT CARS

77,560

76,010

6.0

2.0

185,233

198,400

-5.4

-6.6

TOTAL TOYOTA CARS

120,275

120,015

4.1

0.2

285,454

310,214

-6.8

-8.0










TOYOTA DIV. IMPORT TRUCK

14,794

12,136

26.6

21.9

34,474

33,159

5.4

4.0

LEXUS IMPORT TRUCK

4,522

2,299

104.3

96.7

12,414

6,490

93.8

91.3

TOYOTA DIV NA BUILT TRUCK

68,073

62,983

12.2

8.1

173,874

161,510

9.1

7.7

LEXUS NA BUILT TRUCK

7,684

7,909

0.9

-2.8

14,781

18,071

-17.1

-18.2

TOTAL TOYOTA TRUCK

95,073

85,327

15.7

11.4

235,543

219,230

8.9

7.4










SELLING DAYS

26

27



75

76



DSR = DAILY SELLING RATE



















--CURRENT MONTH--


--CALENDAR YEAR TO DATE--


Memo:

2014

2013

DSR % 


2014

2013

DSR % 


Toyota Prius Sedan

10,917

13,868

-18.3%


25,518

34,981

-26.1%


Toyota Prius V (only)

2,528

3,460

-24.1%


6,001

8,525

-28.7%


Toyota Prius C (only)

3,685

4,026

-4.9%


8,833

9,865

-9.3%


Toyota Prius Phv (only)

1,452

786

91.8%


3,296

2,353

41.9%




















Toyota logo.

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SOURCE Toyota Motor Sales

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