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mywedding The Magazine: Spring Edition Takes an Innovative Approach to The Traditional Bridal Magazine

CASTLE ROCK, Colo., April 2, 2014 /PRNewswire-iReach/ -- mywedding.com, the most informational and inspirational website for engaged couples, published its second edition of mywedding The Magazine today. Unlike other bridal magazines, mywedding's quarterly, seasonal e-magazine includes wedding inspiration and planning advice focused on bridging the ever-widening gap between wedding dreams and wedding reality.

(Photo: http://photos.prnewswire.com/prnh/20140402/MN93690)

"We approach wedding planning with a unique perspective," said Meghan Schoen, vice president of marketing. "Other publications in the industry are producing styled shoots and features that are incredibly beautiful but completely out of reach for even the most affluent bride. We take a different approach with mywedding The Magazine; everything we publish from DIY projects to styled shoots is both aspirational and attainable for most couples."

Editorial content and styled shoots created in-house are presented alongside hand-picked real weddings from the best photographers in the industry and interviews from the industry's top professionals. Unlike other e-magazines, mywedding The Magazine's DIY projects, unique minimoon agendas and in-depth wedding planning advice are all structured to help the couple execute their vision for their wedding.

"We wanted to go beyond 'inspiration' with our e-magazine," said Woody Pastorius, CEO of mywedding.com. "mywedding The Magazine focuses on making inspirational content actionable. We are incredibly intentional about giving couples the resources they need to plan their dream celebration; we aren't just showing them the picture of their dream wedding, we are giving them the tools to create it."

mywedding The Magazine's Spring Edition 2014 features:

  • Four real weddings and two real engagement shoots
  • A spring styled shoot with bold colors and eclectic details
  • A wedding hair inspired shoot with drybar
  • A DIY bridal shower brunch shoot featuring décor and menu inspiration
  • Three hands-on DIY projects
  • Spring bouquet and floral detail inspiration
  • Iconic bride fashion inspiration
  • Interview with award-winning photographer Elizabeth Messina
  • Interview with the owners behind Emma & Grace bridal studio
  • Honeymoon travel spotlight and minimoon agenda
  • Planning and etiquette features

"We want reading our e-magazine to be an experience," said Meghan Schoen, vice president of marketing. "With behind-the-scenes videos, DIY step-by-step guides that accompany our styled shoots, printable templates, as well as shoppable links within nearly every section of the e-magazine, we are deconstructing our content so brides can see the process of wedding planning, not just the finished product."

The new e-magazine is available on mywedding.com. Couples can also find a mobile-friendly version of the publication in the iTunes App Store.

About mywedding.com

Celebrating 11 years of service in 2014, mywedding.com provides the complete guide map for every couple's wedding planning adventure. mywedding.com empowers couples to create a wedding that perfectly encompasses their style and budget. From checklists to inspiration galleries, mywedding.com delivers a robust offering of locally relevant and reliable resources, including a suite of free wedding planning tools all designed to guide couples on a stress-free journey to wedded bliss. For more information about mywedding.com and to start your journey, visit www.mywedding.com.

Media Contact: Meghan Schoen, mywedding.com, 866.469.9333 ext 7205, [email protected]

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SOURCE mywedding.com

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