Welcome!

News Feed Item

Brandworkz Launches Social Collaboration Module for Improved Knowledge Sharing and Relationship Building

LONDON, April 2, 2014 /PRNewswire/ --

The marketing and brand management software company Brandworkz has today launched an internal Social Collaboration module as part of the Brandworkz platform.

Comprising an internal Blog feature and Who's Who listing of teams within a company, the Social Collaboration module enables marketers to build an online community within their company, align internal teams, share information and create a valuable knowledge base.

The launch of the Social Collaboration module is significant because the feature makes it easier for everyone within a company to communicate a common goal or set of values externally. Consumers are increasingly turning to social media recommendations to choose the products they buy, rather than that product's marketing communications. Therefore it is important that everybody in a company is able to understand and communicate a unified external message and consistent experience of the brand, whatever the department. A misaligned company or brand will be exposed quickly in social media, potentially affecting sales.

The Blog feature of the Social Collaboration module acts as a central knowledge and content  sharing vehicle, communicating facts and stories company-wide and educating employees to communicate brand values and messages better. It becomes a collective repository of information and removes the common over reliance on one or two people in the marketing team to answer all brand-related questions.

The Blog sits within the Brandworkz platform and is accessed through the site navigation. The look and feel is in keeping with a modern app and different styling options or multiple distinct blogs can be set up.

Users can contribute content, insert images, comment and reply. In addition, they can subscribe to either the whole Blog or just individual posts, receiving them by email, or viewing directly in the platform when they log in. The Blog is permissions based, therefore it is possible to restrict who can submit content and what certain user groups can see.

Posts can be categorized and tagged for better search and, because the Blog is integrated with the Brandworkz digital asset management system, images can be automatically resized and   inserted in a post in the correct format. Posts can be cross-linked to any other section or module within Brandworkz.

The Blog feature is integrated with the Brandworkz Workflow system so posts and comments       can be approved by management before being made available for users to see. There is an      option for permanent archiving of old posts and comments, a typical requirement for financial service companies.

The Who's Who feature lists users and brand champions along with a photograph and biography, and is integrated with Google maps, giving a clear picture of who is responsible for what, where. Relationship building and collaboration between geographically separated teams is easier when people know a little about each other.

Andrew Twitchett, Head of Development says, "We are excited about the launch of our Social Collaboration tool. Its purpose is to make sharing and cooperation within companies easier. The Blog and Who's Who can help news, information and best practice to be shared faster and more accurately both internally and externally."

Editors' Notes: 

Brandworkz is used by marketers and brand managers to centralise marketing management processes, reduce costs and improve productivity. A cloud-based platform, it is used by Red Bull Racing, Jones Lang LaSalle, Pfizer and Cambridge University for automating the creation and delivery of marketing materials across channels, Brandworkz also ensures compliance to a company's brand positioning. It enables users to share marketing assets, manage campaigns, collaborate globally and improve sales or partner enablement.

PR Contacts 

Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700, [email protected]

http://www.brandworkz.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...