Welcome!

News Feed Item

Brandworkz Launches Social Collaboration Module for Improved Knowledge Sharing and Relationship Building

LONDON, April 2, 2014 /PRNewswire/ --

The marketing and brand management software company Brandworkz has today launched an internal Social Collaboration module as part of the Brandworkz platform.

Comprising an internal Blog feature and Who's Who listing of teams within a company, the Social Collaboration module enables marketers to build an online community within their company, align internal teams, share information and create a valuable knowledge base.

The launch of the Social Collaboration module is significant because the feature makes it easier for everyone within a company to communicate a common goal or set of values externally. Consumers are increasingly turning to social media recommendations to choose the products they buy, rather than that product's marketing communications. Therefore it is important that everybody in a company is able to understand and communicate a unified external message and consistent experience of the brand, whatever the department. A misaligned company or brand will be exposed quickly in social media, potentially affecting sales.

The Blog feature of the Social Collaboration module acts as a central knowledge and content  sharing vehicle, communicating facts and stories company-wide and educating employees to communicate brand values and messages better. It becomes a collective repository of information and removes the common over reliance on one or two people in the marketing team to answer all brand-related questions.

The Blog sits within the Brandworkz platform and is accessed through the site navigation. The look and feel is in keeping with a modern app and different styling options or multiple distinct blogs can be set up.

Users can contribute content, insert images, comment and reply. In addition, they can subscribe to either the whole Blog or just individual posts, receiving them by email, or viewing directly in the platform when they log in. The Blog is permissions based, therefore it is possible to restrict who can submit content and what certain user groups can see.

Posts can be categorized and tagged for better search and, because the Blog is integrated with the Brandworkz digital asset management system, images can be automatically resized and   inserted in a post in the correct format. Posts can be cross-linked to any other section or module within Brandworkz.

The Blog feature is integrated with the Brandworkz Workflow system so posts and comments       can be approved by management before being made available for users to see. There is an      option for permanent archiving of old posts and comments, a typical requirement for financial service companies.

The Who's Who feature lists users and brand champions along with a photograph and biography, and is integrated with Google maps, giving a clear picture of who is responsible for what, where. Relationship building and collaboration between geographically separated teams is easier when people know a little about each other.

Andrew Twitchett, Head of Development says, "We are excited about the launch of our Social Collaboration tool. Its purpose is to make sharing and cooperation within companies easier. The Blog and Who's Who can help news, information and best practice to be shared faster and more accurately both internally and externally."

Editors' Notes: 

Brandworkz is used by marketers and brand managers to centralise marketing management processes, reduce costs and improve productivity. A cloud-based platform, it is used by Red Bull Racing, Jones Lang LaSalle, Pfizer and Cambridge University for automating the creation and delivery of marketing materials across channels, Brandworkz also ensures compliance to a company's brand positioning. It enables users to share marketing assets, manage campaigns, collaborate globally and improve sales or partner enablement.

PR Contacts 

Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700, [email protected]

http://www.brandworkz.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...