Welcome!

News Feed Item

Singapore F&B Companies Target Expansion in Asia through FoodAsia2014



Singapore Pavilion at FoodAsia 2014 sees record participation, indicating strong interest and market potential

Singapore, 4/2 - Top: Chye Choon Foods one of 75 Singapore Companies at the Singapore Pavilion at FoodAsia2014 introduces new star product - Basmati Rice Spaghetti; Down: Jumain Sataysfaction will be showcasing a wide array of award winning Satay at FoodAsia2014
Singapore, Apr 2, 2014 - (ACN Newswire) - Singapore's food and beverage (F&B) industry is set to tap into growth opportunities in Asia, with the Singapore Pavilion at FoodAsia2014 seeing its strongest participation since its inception. FoodAsia is one of six specialty shows within Food&HotelAsia2014 (FHA), Asia's largest and most comprehensive food and hospitality industry tradeshow, slated to take place next week from 8-11 April 2014.

Featuring a record 75 Singapore F&B companies, the Singapore Pavilion at FoodAsia2014 has seen a 17 per cent increase in participation compared to the previous edition in 2012. Out of these, a third consists of first-time exhibitors bringing innovative, new products to Asian markets, such as XO Kaya and halal-certified ice cream.

Said Mr Lee Yee Fung, Group Director for Lifestyle Business at International Enterprise (IE) Singapore, "Consumerism in Asia is on the rise, driven by large domestic markets and a growing middle income group. Singapore's F&B industry is particularly well-placed to tap into this trend, as more Asian consumers seek quality food, innovative products and healthier choices."

Within ASEAN itself, there are over 615 million consumers, with a combined consumer expenditure estimated to exceed US$1.5 trillion in 2015[1]. Singapore's F&B exports to the Asia-Pacific region are also on the rise, growing at a compound annual rate (CAGR) of 7.8% over the past five years to reach S$7.1 billion in 2013.

Key growth markets in Asia that Singapore companies are focusing on are China and Indonesia. China is the second largest market for Singapore after Malaysia, with F&B exports reaching some S$983.2 million in 2013. Indonesia is one of the fastest-growing, charting 14.1% annual growth rate over the past five years.

This growth is reflected in the strong onsite performance that Singapore companies are expecting at the upcoming FHA. In 2012, F&B companies at FoodAsia's Singapore Pavilion confirmed S$1.79 million in sales onsite, with over S$40 million in sales under negotiation.

Said Mr Sunny Koh, Chairman of the Membership & Industry Groups Function Committee at Singapore Manufacturing Federation, "To leverage on the growth potential of the Asian consumer markets, Singapore companies need to build strong networks of distribution channels. At the Singapore Pavilion, our Buyers Programme offers companies an opportunity to network with the regional and global buyers at FHA2014. This complements other initiatives by SMF such as our 'Working In Partnership' programme, which helps local food manufacturers enjoy economies of scale when participating in regional promotional activities."

This year, FHA expects to attract more than 45,000 international trade visitors from more than 90 countries/regions. In collaboration with IE Singapore, SMF will be inviting 139 buyers from 75 companies from across 24 countries to the Singapore Pavilion.

New products at the Singapore Pavilion this year include uniquely local products such as Chye Choon Foods's Singaporean-Peranakan flavoured rice vermicelli, healthier options such as as Kong Guan Dumplings' whole grain pau and Unifood International's non-GMO black soy milk power, as well as easy-to-prepare products such as Asli Halal satay by Jumain Sataysfaction.

"Jumain Sataysfaction has been participating in FHA since 2006. As this is one of the most recognised trade shows in the food industry, it provides a good platform for our company to build up our branding and increase awareness of our products among both local and international visitors. Participating at every FHA helps us to build new partnerships and to foster greater relationships with our current clients," said Ms. Samsiah Suliman, Managing Director, Jumain Sataysfaction.

Mr. Stephen Tan, Chief Executive of Singapore Exhibition Services, organiser of FHA says, "We are heartened to witness the biggest Singapore pavilion with such strong participation from local companies at FHA. Being the premiere trade event for the food and hospitality industries in Asia, we want to create a platform where local food and hospitality businesses can reach out to, and benefit from the global market place. The opportunity for Singapore companies to meet and network with potential business partners and international buyers at the show is tremendous."

The 2014 edition of Food&HotelAsia (FHA), together with Wine&SpiritsAsia will occupy 102,000 square metres of exhibition space across all 10 exhibition halls and Max Atria at Singapore Expo. Visitors can look forward to offerings spanning across all aspects of the food and beverage (F&B) and hotel industry such as food products, bar and kitchen equipment and supplies, food processing equipment, hotel amenities, table ware and hospitality technology, among many others.

Jointly issued by Food&HotelAsia2014, IE Singapore and the Singapore Manufacturing Federation.

[1] Euromonitor

About Food&HotelAsia

Food&HotelAsia is Asia's largest and most comprehensive food and hospitality trade exhibition and conference event. Since its debut in 1978, FHA has had a proud track record of international companies making up over 80 per cent of its exhibitors, reinforcing the internationality of the event.

FHA meets the demands of Asia's food and hospitality industry with a wide range of innovative products, technologies and solutions available in the global marketplace, and is a quality platform for trade buyers and sellers to converge, network and do business. FHA encompasses FoodAsia, Bakery&Pastry, HotelAsia, HospitalityTechnology, HospitalityAsia, SpecialtyCoffee&Tea, and is co-located with Wine&SpiritsAsia.
Food&HotelAsia2014 At A Glance

Date:          8 - 11 April 2014 (Tuesday - Friday)
Venue:         Singapore Expo
Opening Hours: 10:00am - 6:00pm (8 - 10 April, Tuesday - Thursday)
               10.00am - 4:00pm (11 April, Friday) 
Admission:     Business and trade professionals only
Official website: www.foodnhotelasia.com
About International Enterprise Singapore

International Enterprise (IE) Singapore is the government agency driving Singapore's external economy. We promote international trade and spearhead the overseas growth of Singapore-based companies to grow Globally Competitive Companies.

IE Singapore attracts global commodities traders to establish their home base in Singapore. Today, Singapore is a thriving trading hub for the energy, agri-commodities and metals & minerals trading clusters.

Through our Global Company Partnership, we work with Singapore-based companies to customise total solutions in capability building, market access and financing for their internationalisation.

Our global network of overseas centres in over 35 locations provides the necessary connections in many developed and emerging markets. Visit www.iesingapore.com for more information.

About Singapore Manufacturing Federation (SMF)

Established since 1932, SMF represents the interest of the Singapore manufacturing community, driving its competitiveness and sustainable growth through serving industry-specific needs. Supported by 10 industry groups and 6 Centres of Excellence, SMF enhances the competitiveness of the industry by encouraging capacity development and capability building, and innovation-led productivity.

It provides opportunities for companies to collaborate, network; and to grow and expand both locally and internationally. Current membership stands at more than 3,000 corporate members ranging from SMEs to MNCs. For more information, please visit www.smfederation.org.sg.

For media enquiries, please contact:

IE Singapore
Janissa Ng
Manager, Corporate Communications Group
DID: +65 6433 4400
Mob: +65 9822 4710
Email: [email protected]

Singapore Exhibition Services
Elaine Sng / Patricia Yee
PR Manager / PR Executive
DID: +65 6233 6632 / 637
Email: [email protected] / [email protected]

Singapore Manufacturing Federation
Patricia Ang
Director, Corporate & Marketing Communications
DID: +65 6826 3034
Mob: +65 9362 8258
Email: [email protected]

Source: FoodAsia2012

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, ...
While presenting own advanced Robo-Advisory Platform, Michał Różański, Managing Partner at EARP and CEO at Empirica, will illustrate the most important issues of building tailored FinTech software in his session at 20th Cloud Expo. He will share experiences we have gained for over 6 years of developing solutions for financial institutions and FinTech companies, including robo-advisors. We welcome all FinTech innovators interested in how properly implemented technology can move their businesses f...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to ...