Click here to close now.




















Welcome!

News Feed Item

Pepsi® Hails Heroes On And Off The Pitch

Pepsi celebrates music and football proving that NOW IS WHAT YOU MAKE IT with global launch of content set to run in 100 countries

PURCHASE, N.Y., April 2, 2014 /PRNewswire/ -- #FUTBOLNOW – Pepsi® today globally premiered the latest evolution of the brand's 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that "NOW IS WHAT YOU MAKE IT." The "NOW" creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi – the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie's iconic classic, "Heroes" – available today on iTunes worldwide.  

Pepsi premiered its new global commercial and interactive film, “NOW IS WHAT YOU MAKE IT,” as part of the 2014 Pepsi Football campaign. The creative features the #FutbolNow Pepsi superstar squad, including Leo Messi, pictured here in the creative.

Argentina Captain Leo Messi comments: "Pepsi celebrates the passion and energy of football fans. It is a mesmerizing anthem, uniting us all – on the street or on a pitch – in a celebration of the moment."

The creative unfolds many surprises as it meanders through the streets of Rio and is told through the eyes of digital beat sensation, Stony – an everyday hero – proving that every day can become extraordinary when you live for now. With the instantly recognizable sound of the Pepsi can as the starting point, Stony takes fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration.

Much like sports unite the world through friendly competition, Stony unites famous footballers, the city of Rio and Janelle with a simple beat to create a passion that is irresistible. 

"I love everything the film stands for. To me, it is all about that extraordinary burst of courage and passion which can embolden everyday people in a moment of spontaneity, which is also the message of David Bowie's venerable song," said Monae. "I was honored to join Pepsi for this campaign and remind people that now more than ever, we can all be heroes."

The interactive film of the commercial provides an immersive viewing experience, with a series of original moments for fans to unlock. The "now" is put directly into the hands of the fan, unlocking additional interactive content to delve deeper into Stony's tour through the streets of Rio – allowing them to create their own experience. The compelling, interactive escape offers twists and turns to the story of the footballers, Rio, Stony and Janelle and how their worlds sync up, all brought to life in an engaging, uniquely shareable way, with content vignettes including:

  • a Messi sighting, with a crowd excitably gathering around him
  • an impromptu Samba dance party
  • impressive tricks performed by some of the world's greatest football talent  
  • Stony making beats from the street
  • a signed ball from Ramos which fans can personalize and share
  • picture snapping with Stony and a beautiful girl as they explore the colorful city
  • an extended Janelle Monae performance of "Heroes"
  • "The Art of Football" documentary trailer, giving a look into the making-of the unique Pepsi art collection combining street art, photography and football  
  • behind the scenes on-set in Rio

Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverage Group: "We were inspired by the power and unity that sports and music bring to the world. Our content plan to capture this spirit celebrates the creative passion of footballers with music and how both of these awesome forces inspire us to LIVE FOR NOW. We have a long history of working with the world's best football talent to create stunning creative that sparks conversations and creates indelible moments that engage and excite football fans all over the world. This year, we are giving fans a totally unique and immersive experience of their own – a personalized journey that combines iconic music, our stellar roster of football talent and the ability to create your own NOW – uniting Pepsi fans around the world in a celebration of sport, music, art and everyday moments."

The "NOW IS WHAT YOU MAKE IT" global commercial and interactive film are the latest pieces of exciting and engaging content to be released from Pepsi as part of its 2014 football campaign, which kicked off in January with the unveiling of its largest-ever, international football squad. It also follows the announcement of the brand's creative art collection, "The Art of Football." The yearlong campaign will continue to bring more experiences to fans throughout the year – bringing them closer to the game they love.

For more information on Pepsi and "Live For Now" visit www.Pepsi.com and follow the conversation online with #FutbolNow.  

NOTE TO EDITORS:
About PepsiCo:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

About Janelle Monae:
A GRAMMY Award -nominated singer-songwriter, performer, producer and CoverGirl spokesperson, Janelle Monae is known for her unique style and groundbreaking sound. In 2010, Monae released the highly-anticipated and critically-acclaimed album The ArchAndroid, which earned her two GRAMMY Award nominations. In 2013, her celebrated album The Electric Lady reached No. 5 on the Billboard Top 200 Chart. The video for the album's first single, "Q.U.E.E.N.," received a coveted MTV VMA Moonman. Monae also received Billboard's prestigious 2013 Rising Star Award.

Photo - http://photos.prnewswire.com/prnh/20140402/NY85506  

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.