|By PR Newswire||
|April 2, 2014 05:00 AM EDT||
NEW YORK, April 2, 2014 /PRNewswire/ -- With the first quarter of the calendar year behind us and tax deadlines approaching, many Americans may be putting thought into where their money has gone in the recent past and where it might be going in the near future. While attitudes haven't changed overwhelmingly since last December, some shifts in plans for the next six months may indicate that Americans are questioning their financial prospects over the next few months; that said, looking further back it's clear that American financial attitudes are greatly improved from where they were a few years ago.
These are some of the results of The Harris Poll® of 2,234 U.S. adults surveyed online between March 12 and 17, 2014. (Full findings, including data tables, available here)
Big ticket spending: holding or folding?
Americans are more likely than in December to say that they plan on decreasing their spending on eating out at restaurants (59%, up 4 points) within the next six months, along with being less likely to say they will save or invest more money within the next six months (52%, down 6 points), that they will have more money to spend the way they want (34%, down 4 points) and that they will buy a new computer (23%, down 5 points) when compared to last December.
Americans' attitudes are close to or unchanged from December levels in many areas, including the likelihood that they'll reduce spending on entertainment (54%, down 2 points), take a vacation away from home lasting longer a week (39%, up 1 point), move to a different residence (17%, down 1 point), buy or lease a newly manufactured car, truck or van (15%, down 2 points), purchase a house or condo (holding steady at 8%), start a new business (8%, down 2 points) and buy a boat or recreational vehicle (unchanged at 4%).
Men are more likely than women to report both spending and saving as among their plans for the near future:
- Save or invest more money (55% men vs. 49% women).
- Take a vacation away from home (42% men vs. 36% women).
- Buy a new computer (27% men vs. 20% women).
- Buy or lease a newly manufactured car, truck or van (18% men vs. 13% women).
- Buy a boat or recreational vehicle (5% men vs. 3% women).
Five year plan
In examining these numbers, it's also important to broaden our outlook and take stock in how far we've come as a country since the lows reached just a few years ago during the depths of the Great Recession. Compared to five years ago (March of 2009), Americans are far less likely to anticipate that the next six months will see them decreasing their spending on eating out at restaurants (59%, down 15 points) and reducing their spending on entertainment (54%, down 20 points) and considerably more likely to expect that they'll have more money to spend the way they want (34%, up 13 points).
Small ticket spending over past six months shows little change from December
Looking back at activities done over the past six months to save money, numbers haven't changed much from December findings. Six in ten Americans (59%, up 1 point) say they have been purchasing more generic brands, just over four in ten (42%, holding steady from December results) say they've been brown bagging lunch instead of purchasing it and just over a third each say they've been going to the hairdresser less (36%, up 2 points) and that they've switched to a refillable water bottle instead of purchasing bottles of water (34%, up 1 point).
There have been some slight increases in cutbacks, with over one-fourth (27%, up 3 points) saying they cancelled one or more magazine subscriptions and nearly two in ten (18%, also up 3 points) saying they've cut down on dry cleaning.
Women are more likely than men to report that they've been purchasing more generic brands (65% women vs. 52% men) and going to the hairdresser/barber/stylist less often (44% women vs. 28% men), and that they've switched to a refillable water bottle (37% women vs. 31% men).
As might be expected, those with children in the household may be feeling the squeeze more than those without, as they are more likely to report several cutbacks over the past six months:
- Brown bagging lunch instead of purchasing it (49% with vs. 39% without).
- Cancelled or cut back cable television service (26% with vs. 21% without).
- Stopped purchasing coffee in the morning (24% with vs. 17% without).
- Cancelled landline phone service and only using cell phone (22% with vs. 16% without).
- Begun carpooling or using mass transit (16% with vs. 11% without).
To view the full findings, or to see other recent Harris Polls, please visit the Harris Poll News Room.
Want Harris Polls delivered direct to your inbox? Click here!
This Harris Poll was conducted online within the United States between March 12 and 17, 2014 among 2,234 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.
Product and brand names are trademarks or registered trademarks of their respective owners.
The Harris Poll® #31, April 2, 2014
By Larry Shannon-Missal, Harris Poll Research Manager
About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
The Harris Poll
SOURCE The Harris Poll
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 29, 2015 10:00 PM EST Reads: 441
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 29, 2015 06:00 PM EST Reads: 230
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
Nov. 29, 2015 06:00 PM EST Reads: 440
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 29, 2015 04:00 PM EST Reads: 254
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 29, 2015 02:00 PM EST Reads: 485
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 29, 2015 01:00 PM EST Reads: 355
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 29, 2015 01:00 PM EST Reads: 415
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 29, 2015 12:45 PM EST Reads: 421
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 29, 2015 12:30 PM EST Reads: 427
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 29, 2015 12:00 PM EST Reads: 528
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 29, 2015 11:45 AM EST Reads: 328
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 29, 2015 11:30 AM EST Reads: 276
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 29, 2015 10:00 AM EST Reads: 203
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 29, 2015 09:45 AM EST Reads: 453
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 29, 2015 09:15 AM EST Reads: 346