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Audible Magic, SportsData Announce Live Broadcast-Synchronized Sports Information Service for Broadcasters, App Developers
|By Business Wire
|April 2, 2014 06:00 AM EDT
Magic, the market leader in automatic content recognition (ACR)
solutions, today announced it is bundling its TV content identification
and synchronization technology with information services from SportsData,
the fastest-growing sports data company in the United States. Available
today, these bundled services provide broadcasters and app developers
the ability to present play-by-play sports information as events are
watched on television.
Audible Magic will demonstrate this synchronized-information solution
April 7-10 at the NAB
Show in Las Vegas, booth SU10112.
Many broadcasters and app developers already use Audible
Magic’s ACR technology to recognize TV content playing on or near a
smart device such as a phone, tablet or set-top box. Once a TV show’s
audio content is identified, the ACR function also allows apps to
present information content synchronized with the events of the program.
With the Audible Magic-SportsData Synchronization Bundle, play-by-play
statistics and other information can be presented as a game unfolds.
The information synchronization works whether the game is being watched
live or viewed from a delayed playback source, such as a DVR or video
stream. The bundle can enhance viewing of a wide range of televised
sports, including professional and college football, basketball,
baseball, hockey, golf, auto racing, horse racing, tennis, and soccer.
In Audible Magic’s demonstration at NAB, a tablet app “listens” over its
microphone to a basketball game playing on a nearby TV. The app
initially recognizes which game is being watched. Then, as action
unfolds, the app displays information about the players and the plays
they just executed. The app also displays graphics pinpointing the
location of the play just made.
“We anticipate sports broadcasters and app developers applying a great
deal of creativity using this bundled service,” said Curt Dowdy, Audible
Magic’s vice president of marketing. “With this kind of solution running
on mobile apps, set-top boxes and smart TVs, very soon viewers will
experience entirely new and compelling ways to interact with their
favorite sports and players’ stats.”
“We are thrilled to partner with a leading technology provider like
Audible Magic,” said Rob Phythian, CEO of SportsData. “This
synchronization service will help companies deliver innovative first and
second screen products to meet the real-time information needs of
today’s highly engaged sports fans.”
The SportsData Synchronization Service extends Audible Magic’s already
robust set of media content identification and information databases.
The company also provides hosted content identification and
synchronization for live and archived TV shows, live and archived TV
advertising, motion pictures and music tracks.
About Audible Magic Audible
Magic provides technologies that make media devices, apps and
networks content aware. The company is the trusted leader in digital
fingerprinting techniques that recognize audio and video content in all
forms across radio and television broadcasts, Internet streams, cable
and satellite transmissions, and stored digital files, and on consumer
devices such as smart TVs, set-top boxes, smart phones, tablets, and
other appliances. Since its founding in 1999, the company has been
awarded more than 25 patents in the U.S. and in Europe. Currently
Audible Magic has more than 200 customers and partners in technology,
entertainment and media, including CBS, CBC, Dailymotion, Discovery,
Disney, Ensequence, EMI, Facebook, Fox, Intel, Metacafe, NBCUniversal,
Sony, Soundcloud, Univision, Universal Music, Verizon, Viacom, Vimeo,
and Warner Music.
About SportsData Founded in 2010, SportsData
is the fastest-growing sports data provider in the U.S. With a veteran
technology team and over 100 data entry analysts, SportsData captures
live play-by-play, scoring, and statistical data, and delivers that
information in real-time to a wide range of companies in the media,
technology, and sports industries for use in web, mobile, and second
screen applications. As a subsidiary of Sportradar,
the leading, worldwide premium partner for the sports betting and media
industry, SportsData provides sports coverage for 40+ sports, 800+
leagues, and 200,000+ annual events.
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