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GuestLogix Deploys Across Europe's Largest Regional Airline, Flybe, in Catering and Duty Free Agreement with Skytrac Group

Flybe to Enhance its Onboard Retail Operations with GuestLogix' Onboard Retail Platform

TORONTO, ONTARIO -- (Marketwired) -- 04/02/14 -- GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced the fleet-wide deployment of its onboard retail technology platform including POS handheld devices to manage the onboard retail operations for UK-based carrier, Flybe. GuestLogix' onboard retailing technology has been implemented to enable secure credit card acceptance onboard for the purchase of food and beverage, duty free, as well as gift and fragrance product offerings. This 5-year agreement with Flybe further strengthens GuestLogix' partnership with travel industry caterer, Skytrac Group, and is the latest of several joint implementations. With the addition of Flybe, GuestLogix and Skytrac welcome their first airline customer under this partnership, having previously deployed GuestLogix' technology onboard rail customers, First TransPennine Express and First ScotRail.

"This agreement with Flybe signifies the value of building strategic partnerships in the passenger travel industry," said Brett Proud, President & CEO of GuestLogix. "Our Company's growth strategy has placed emphasis on expanding our European footprint, as well as building a greater presence in the rail sector. Our partnership with Skytrac has led to growth in each of these categories, and we look forward to further collaboration as we continue to develop our customer base in Europe."

Flybe has been equipped with GuestLogix' PCI-compliant handheld POS devices to accept major credit cards for the purchase of food and beverage, as well as gifts and fragrances, onboard flights to 65 European destinations. Secure payment processing for the purchase of duty free items is also available onboard flights outside of the European Union. The GuestLogix platform was chosen to improve the onboard service and performance of Flybe and its crew, as well as to identify areas of improvement that may lead to increased ancillary revenue generation.

"Flybe was looking for a complete, outsourced catering and onboard retailing solution that would enable them to focus on what they do best - safely transporting passengers," said David Towes, IT and Communications Director, Skytrac Group. "Our main aim at Skytrac is to provide a comprehensive range of branded, bespoke products and services through a highly efficient logistical network. GuestLogix is a key member of our network, providing the most robust onboard retailing technology, and together, we will improve the onboard performance of travel operators, such as Flybe, for years to come."

Skytrac relies on the security of GuestLogix' Transaction Processing Engine® (TPE®) and Global Payment Gateway™ to support its customers' onboard retailing. As a partner of GuestLogix, Skytrac and its customers have access to the Company's end-to-end retail software, including POS handheld devices to accept credit card payments, as well as Ancillary Insights™ to improve transparency and optimize onboard store performance. The Company's destination-based merchandise offerings, such as OnTouch® Ground Connections for airport transfers and OnTouch® Box Office for theme park tickets, are also available for customers, such as Flybe, to sell onboard.

"Following a smooth fleet-wide deployment, we warmly welcome Flybe to our customer base," said Ilia Kostov, EVP Global Sales, GuestLogix. "We are delighted to have delivered on Flybe's requirements for a flexible onboard retailing solution that would be implemented with minimal crew disruption and coincide with their restructuring plans."

Operating over 180 routes, Flybe is Europe's leading regional airline. This new customer win represents more than 7.3 million passenger trips for GuestLogix.

About Skytrac Group

The Skytrac Group operates from two strategically located service hubs in the United Kingdom, and has been supporting the travel industry for more than 15 years, providing innovative catering and onboard retail products, product development and packaging solutions for travel operators. Skytrac is recognised as one of the most efficient warehousing and logistics services to the industry, working with airlines and travel operators including FlyBe, Virgin Atlantic, Easyjet, Loganair, Thomson Airways, Thomas Cook, LSG SkyChefs, and Gate Gourmet, Virgin Trains, BA, Etihad, Emirates, and Saudi Air. The company recently expanded into the rail sector, providing catering logistics for First ScotRail and First Transpennine Express, and more information can be found at www.skytrac.co.uk.

About GuestLogix

GuestLogix Inc. (TSX: GXI) is a global leader in comprehensive retail solutions delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on March 24, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

GuestLogix Inc.
Dan Thompson
SVP - Marketing, Communications & Investor Relations
[email protected]

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