Welcome!

News Feed Item

Screenvision Crowns The "Weekend Daypart"

Impact and Ease of Cinema to Headline Multi-City Upfront Event with Advanced Screening of Marvel's Captain America: The Winter Soldier

NEW YORK, April 2, 2014 /PRNewswire/ -- Screenvision, a national leader in cinema advertising sales, will showcase its "Weekend Daypart" as a high impact and essential complement to TV advertising plans at its annual upfront event at New York's landmark Ziegfeld Theater. Additional presentations in Chicago, Los Angeles and Detroit will take place tomorrow evening. The company will also reveal programs that extend Screenvision's advertising impact with audio recognition leader SoundHound and social content programming leaders Entertainment News Television (ENTV) and Defy Media. These announcements will precede an advanced screening of Marvel's "Captain America: The Winter Soldier," allowing attendees to enjoy the company's product in its truest form – through a night at the movies.

Over the past decade, cinema has consistently delivered adults 18-49, while broadcast networks have on average dropped over 50 percent of impressions. Sources: Nielsen Cinema Audience Report, Nielsen Galaxy NTI, BoxOfficeMojo.com

These moves continue the company's efforts to revolutionize cinema advertising. The introduction of Screenvision as the Weekend Daypart reinforces the company's ability to break through media fragmentation and clutter, demonstrating its national scale and strengths as a powerful complement to TV advertising:

  • Scale: 8.5 million weekly attendance, equivalent 4.4 weekly rating among 18-49 year olds
  • Weekend Attendance: 70 percent audience delivery occurs on weekends
  • Live Impression - CNow: 100 percent unskippable and zero time shifting
  • Millennials: 50 percent of audience is between 12-34 years of age

"In this fragmented media marketplace, Screenvision provides something rare – scale, targeting and proven stability. Media strategists and buyers can now find meaningful impact against areas where television advertising under delivers," said Travis Reid, CEO, Screenvision. "This is cinema's time. With people going to the movies more than 1.34 billion times in 2013, coupled with the negative effect of fragmentation on other media, we are providing a highly coveted offering in today's marketplace."

Screenvision's scale is the equivalent of a 4.4 weekly rating among the 18-49 audience, placing it among the top 10 TV shows every week. It's not just scale, it's also effectiveness in brand messaging. When cinema advertising is paired with TV, there is a 69 percent increase in top-of-mind unaided brand awareness and 49 percent increase in purchase intent.[1]

The Easiest Media Platform to Buy
The benefits of Screenvision cinema advertising extend into the way it is bought and executed. At last year's upfront, Screenvision revolutionized the way cinema is purchased by fully aligning with TV and video buying processes, delivering demo guarantees, creating seasonal pricing and showparting, and being the only cinema advertising company to post campaigns with Nielsen. 

"The strategy we put in place works, providing Screenvision significant momentum and growth in the last year with more than 50 new advertisers," said Jim Tricarico, CRO, Screenvision. "We've established our place in this video-neutral marketplace. As we look forward, we will continue to evangelize that message, as well as tap into industry leaders to enable us to activate advertisers' key areas of interest – millennials, social engagement and targeting."

Extending Cinema's Impact with SoundHound
Screenvision has selected to work with SoundHound, a leading innovator in sound recognition with the world's fastest music and audio recognition. SoundHound will be integrated into Screenvision's recently-launched Front & Center preshow.  SoundHound's breakthrough technology will be used to activate advertising and entertainment programming, such as music and trivia, for Screenvision clients. The technology will enable advertisers to connect with moviegoers at the moment of interest, and walk out of the theater with brand messaging on their smartphones for subsequent engagement. SoundHound recently announced 'Add to Spotify' – an exclusive feature with Spotify – to further appeal to its youthful (18-34) core demographic.

 "We are very excited to start working with Screenvision, as they have clearly demonstrated leadership in engaging with moviegoers," said Kathleen McMahon, Vice President, SoundHound Inc. "We are looking forward to developing unique and engaging programs for advertisers to further connect with their audience."

Engaging a Millennial Audience with New Entertainment Alliances
Screenvision will also announce short-form video content partners in Entertainment News Television (ENTV) and Defy Media. It is deepening its relationship with ENTV, a leader in entertainment news, through an integrated media program. Sponsors of ENTV programming will receive extended reach both online and socially through Twitter Amplify. ENTV's entertainment-focused programming draws top-quality news from respected outlets such as Variety and Deadline, which are part of the extensive and growing portfolio of media properties belonging to ENTV's parent company Penske Media Corporation (PMC).

"Screenvision has been a great partner, enabling us to showcase our programming and create compelling content for advertisers," said Michael Davis, General Manager, ENTV, and Chief Video Officer, PMC. "As a next step in our collaboration, we'll be implementing integrated media opportunities to extend a brand's association with our content, capturing moviegoers in and out of theaters."

Defy Media, the definitive media company for the digital generation, formed by the merger of Alloy Digital and Break Media, will be working with Screenvision on short-form custom programming and branded content for the Front & Center preshow. Additionally, the alliance will enable advertisers to create multi-platform programs across the network of Defy properties.  Defy's leading portfolio of brands includes Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms.

"Captain America: The Winter Soldier" will be released nationwide on April 4, 2014.

ABOUT SCREENVISION
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions, and integrated marketing programs to national, regional, and local advertisers. Screenvision provides comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94 percent of DMAs nationwide; delivering through more than 150 theatrical circuits, including six of the top 10 exhibitor companies. For more information, please visit www.screenvision.com.

ABOUT SOUNDHOUND
SoundHound Inc. is the leading innovator in sound recognition and search technologies. Its unmatched portfolio of technologies includes the world's fastest music and audio recognition, the world's only singing and humming search, instant-response large scale speech recognition systems, and automatic lyrics alignment. The SoundHound mobile application is the only app in the world that enables two distinct sound inputs to be recognized through a single search button. Both recorded music and a hummed query can be identified, delighting users and friends with the magic of capturing a song or finding a song through singing it. SoundHound technologies are deployed globally through carrier, device manufacturer, and automotive partnerships. SoundHound's applications, available on all major platforms, have been downloaded by more than 185 million users.

ABOUT PENSKE MEDIA CORPORATION (PMC)
PMC is a leading digital media and publishing company founded by Jay Penske in 2004. Today, PMC engages with audiences across the web as well as TV, mobile, print, and social media to reach more than 115 million consumers monthly, according to ComScore. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, technology, health, shopping, fashion, beauty, and automotive. Variety, PMC Studios, Movieline, Deadline Hollywood, OnCars, Hollywood Life, ENTV, India.com, BGR, TVLine, AwardsLine, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit www.PMC.com or its digital properties directly.

ABOUT DEFY MEDIA
Defy Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. Defy Media creates some of the most popular content on the Internet under its leading portfolio of brands which includes Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world's top brands partner with Defy Media to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution, and promotion, Defy Media is built for content delivery in the digital age. The company is further leveraging the power of its creators and brands with extensions into merchandising and both television and feature film, where it is a producer of The Hustle (Fuse), The Devil Inside (Paramount) and The Pete Holmes Show (TBS), among others.  For more information, please visit www.DefyMedia.com.

ABOUT MARVEL'S "CAPTAIN AMERICA: THE WINTER SOLDIER"
After the cataclysmic events in New York with The Avengers, Marvel's "Captain America: The Winter Soldier" finds Steve Rogers, aka Captain America, living quietly in Washington, D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens to put the world at risk. Joining forces with the Black Widow, Captain America struggles to expose the ever-widening conspiracy while fighting off assailants sent to silence him at every turn. When the full scope of the villainous plot is revealed, Captain America and the Black Widow enlist the help of a new ally, the Falcon. However, they soon find themselves up against an unexpected and formidable enemy—the Winter Soldier.

Based on the ever-popular Marvel comic book series, first published in 1941, Marvel's "Captain America: The Winter Soldier" is produced by Kevin Feige, PGA, directed by Anthony and Joe Russo, from a screenplay by Christopher Markus and Stephen McFeely, and stars Chris Evans, Scarlett Johansson, Sebastian Stan, Anthony Mackie, Cobie Smulders, Frank Grillo, Emily VanCamp, and Hayley Atwell, with Robert Redford as Alexander Pierce and Samuel L. Jackson as Nick Fury.

"Captain America: The Winter Soldier" is presented by Marvel Studios. The executive producers are Louis D'Esposito, Alan Fine, Victoria Alonso, Michael Grillo, and Stan Lee. The film releases April 4, 2014, and is distributed by Walt Disney Studios Motion Pictures.

ABOUT MARVEL ENTERTAINMENT
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies built on a proven library of more than 8,000 characters featured in a variety of media over 70 years. Marvel utilizes its character franchises in entertainment, licensing, and publishing. For more information, visit www.marvel.com.

CONTACTS

Michele Clarke / Kristen Mueller

OLSON Engage

203.912.0560 / 646.568.1356

[email protected] / [email protected]


[1] Lieberman Research intercept studies, 2011-2013, various categories/brands. 

Photo - http://photos.prnewswire.com/prnh/20140402/NY96439

SOURCE Screenvision

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.