Welcome!

News Feed Item

New Versatile CINE-SERVO Zoom Lens from Canon Provides High-Optical Performance and Operation for ENG, Documentary and Narrative Productions

Shallow, creative depth of field, high-resolution and optimal low-light shooting capabilities are just some of the many reasons that large, single-sensor digital cameras have been kitted and rigged for use in nearly every application involving video capture. Further enhancing the versatility and adoption of these cameras into markets such as ENG (Electronic News Gathering), documentary, narrative production and special event coverage is the new CINE-SERVO 17-120mm T2.95 zoom lens from Canon U.S.A., Inc., a leader in digital imaging solutions.

Designed to perform in a shoulder-mounted application or as a traditional cinema lens, the Canon CINE-SERVO 17-120mm T2.95 zoom lens has an ENG-style Digital Drive handgrip with zoom rocker switch, which can also be detached to allow for manual cinema operation. The new CINE-SERVO lens features high 4K optical performance throughout the broad focal length of 17mm to 120mm within its compact and lightweight body, a three-group inner focus system to help minimize focus breathing and provide a stable angle of view, an 11-blade iris to help achieve creative depth-of-field manipulation and natural bokeh background, user-friendly design features, support for matte boxes, follow focus and other accessories, and rugged reliability. Designed to work with single-sensor cameras, the lens will be available in either PL- or EF-mount.

“Since the launch of the Cinema EOS system, Canon has been a part of the large-sensor camera movement that has taken many video markets by storm. Each day the markets that employ these dynamic tools are growing, as is the way professionals are using them in the field,” explained Yuichi Ishizuka, president and COO, Canon U.S.A. “We remain dedicated to providing the equipment and service that enables professionals to reach the full potential of their talent. With the CINE-SERVO 17-120mm T2.95 zoom lens, we sought to arm them with a lens that is equally as versatile and adaptable as they are, and just as comfortable shooting a feature documentary as it would be shooting a corporate event or an interview for the evening news.”

Lens-Camera Communication

Compliance of the Canon CINE-SERVO 17-120mm T2.95 lens with industry-standard camera-to-lens communication protocols helps ensure its compatibility with multiple brands and models of 4K, 2K, and HD cameras. These standards include 12-pin serial communication (common to major broadcast camera brands), Cooke’s /i Technology, and Canon EOS technology (employed by the EOS C500, EOS C300, and EOS-1D C Cinema cameras, and the EOS C100 Digital Video Camera). Specific types of data-management functions involving focus, zoom, iris and other settings can vary, depending on camera brands and models. In the case of the Canon EOS system, precise lens data – including aperture setting – are displayed in the EOS camera’s viewfinder, as well as recorded in the video file as metadata along with the model name of the lens and focal length setting.

Dual Operability

With its Canon Digital Drive handgrip unit attached, the CINE-SERVO 17-120mm T2.95 lens is ideal for shoulder mount camera configurations commonly employed in ENG, broadcast, or cinema shooting. Attaching the Digital Drive unit does not require manual adjustment of the focus, zoom, and iris gears on the lens, and a rubber cap prevents dirt from entering the Digital Drive unit connections when it’s detached. Together with Canon’s unique LCD display equipped on the Digital Drive unit that allows the operators to easily access the various digital functions, a 16-bit high-precision microprocessor contained within the Digital Drive unit enables operators to pre-program focus and zoom position/speed, as well as iris settings if desired – allowing for precise, repeatable performance. The microprocessor also provides the capability of a very high-speed zoom of 0.5 seconds to a very slow and consistent zoom of 300 seconds, from wide-end to telephoto-end. Three 20-pin connectors on the Digital Drive unit enable the use of zoom and focus demands or the precision integration of images from the lens and its accompanying camera into a variety of virtual set systems.

In addition to its removable ENG-style Digital Drive unit handgrip that gives users a choice between programmable broadcast-style or fully manual cinema-style operation, the new Canon CINE-SERVO 17-120mm T2.95 zoom lens integrates strategic design features for intuitive, convenient operation by a wide range of camera operators. These features include an ergonomically designed compact and lightweight Digital Drive unit that fits into an operator’s hand and brings the palm closer to the center of the lens barrel which can contribute to lessening fatigue on the operator’s arm. The lens barrel markings are clearly engraved in both feet and meters on both sides of the lens barrel, and focus indicators on the front side of the lens are marked on an inclined surface to make them easier to see from the back of the camera, especially when mounted on an operator’s shoulder. Additionally, luminous paint is used for the scale display on one side of the barrel to help make the markings visually identifiable in the dark.

Combining both broadcast operability and the accuracy required by cinematographers, the lens features a 180 degree focus rotation angle. Both 0.8 type and 0.5 type gear module focus accessories can be used, with the 0.8-pitch gear positioned in front of the focus ring to preclude any interference with the Digital Drive unit or a connecting cord. Major power-driven accessories, matte boxes, and other standard options used by filmmakers can all be mounted. Lens support shafts for support rods as well as a lens hood unit are also included with the lens.

As a symbol of inheriting the optical technology that was developed for other Canon Cinema lenses, a red alumite identity color is used for the mount area. A structure enabling the lens’ EF mount to be replaced with the PL mount, or vice versa (electrical system included), is also incorporated. This conversion upgrade can be provided at authorized Canon service centers.

Pricing and Availability

The Canon CINE-SERVO 17-120mm T2.95 zoom lens (CN7x17 KAS S/E1 in EF mount and CN7x17 KAS S/P1 in PL mount) is expected to be available in August 2014 for a suggested list price of $33,000. For more information, please visit the Canon U.S.A. website at www.pro.usa.canon.com/cine-servo.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Availability and specifications of all products are subject to change without notice.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...