|By PR Newswire||
|April 2, 2014 11:28 AM EDT||
NEW YORK, April 2, 2014 /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. A record crowd of more than 600 people is expected to attend the day-long event, which will examine critical topics related to digital place-based media and feature a wide range of dynamic panels and presentations. An expansive, hands-on exhibit hall also will be open to attendees.
Francois de Gaspé Beaubien, Chairman of DPAA, said, "Our CEO Barry Frey and his team are doing a spectacular job of bringing digital place based media to the fore as an important part of the Video Everywhere conversation. Consumers are spending more of their time outside of the home and DPB is proving to be an effective part of the plan to engage them. The seminal place to come up to speed on consumer behavior and DPB usage is at the annual Video Everywhere Summit, which received rave reviews last year and is now poised to achieve new heights in terms of attendance as well as content and learnings."
Frey said, "We plan to expand the scope of Video Everywhere this year to include a look at the relationship between mobile and digital place based and how advertisers are using the two in concert in their campaigns."
The Video Everywhere Summit is a must-attend for any marketing, agency and digital placed-based network executive seeking actionable insights into the rapidly growing digital place based sector. The 2014 Video Everywhere Summit will be held in New York the same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.
Last year's Video Everywhere Summit featured a powerful speaker lineup. The day opened with a special appearance by celebrity journalist Cat Greenleaf, host of "USA Daytime" and the Emmy Award-winning "Talk Stoop with Cat Greenleaf," and was followed by an all-star roster of speakers including David Verklin of Calera Capital, Phil Cowdell of GroupM, Bob Liodice of the ANA, David Krupp of Kinetic, Rupert Day of tenthavenue, and an interview conducted by Frey with Ken Auletta, columnist for The New Yorker and author of numerous books on media including "Googled: The End of the World as We Know It" and "Three Blind Mice: How the TV Networks Lost Their Way."
Registration and agenda information for the 2014 Video Everywhere Summit will be unveiled in the coming months.
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place-based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. For more information please visit www.videoeverywhere.com.
Braff Communications LLC
SOURCE Digital Place-Based Advertising Association (DPAA)
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