Welcome!

News Feed Item

Sound Over Pounds: Survey Finds Two Out Of Three People Cut Their Workout Short Or Ditch It Completely Without Headphones

Results show millennials are the 'Headphone Generation;' most reported that a day without music is worse than a day without human interaction

SAN FRANCISCO, April 2, 2014 /PRNewswire/ -- In a quest to better understand the power of music and headphones on people's daily lives, music lifestyle brand SOL REPUBLIC conducted a survey that showed that a whopping 62% of Americans say a day without music is worse than a day without human interaction and nearly 20% of respondents, who listen to music the most, would actually give up a meal a day instead of their music. The first-ever SOL REPUBLIC Music Snapshot also found that two out of three headphone owners would be less active without music to push them, while 40% would kill their workout completely if they didn't have their headphones.

SOL REPUBLIC Music Snapshot Finds 2 out of 3 People Would Cut Their Workout Short Without Music

The 2014 SOL REPUBLIC Music Snapshot was conducted by Critical Mix and polled 1,000 Americans in February 2014, revealing their listening preferences and the impact of music and showing that headphones have become nearly as indispensable as cell phones.

"SOL REPUBLIC was founded on a philosophy that music has the power to influence and enhance people's lives," said Seth Combs, SOL REPUBLIC co-founder and CMO. "The 2014 SOL REPUBLIC Music Snapshot shows how important music is to all of us and confirms that most of us listen to it every day. Our newest headphone, Relays, was created to be the one headphone that you can take with you everywhere because, without music to push you through the last mile of your run, the all night cram session or the daily grind, life just wouldn't be the same."

Millennials Are the Headphone Generation
The 2014 SOL REPUBLIC Music Snapshot also shows how music and headphones specifically impact the lives of millennials (adults, ages 18-34) and how integral they are to everyone's lifestyle. Specifically headphones are nearly as important to millennials as their cell phone, making them the first "headphone generation." More than half of millennials (53%) report they own three or more headphones and wear those headphones nearly four hours every day.

Perfect Fit For Function
Fifty-five percent of millennials reported using different styles of headphones for different activities, such as going to the gym, commuting to work and creating virtual "walls" at work.

The 2014 SOL REPUBLIC Music Snapshot shows that nearly everyone, regardless of age, wants music in their life during each day. Recognizing the need for a headphone that can keep up with all we do, SOL REPUBLIC's new Relays is the first cross-over headphone that has the style and sound you want at work and the fit and performance you want when you work out. Relays has great sound and an amazing fit that is comfortable, looks great and won't fall out no matter how hard you play. From the streets to the trails, the subway to the slopes, SOL REPUBLIC Relays keep you connected to your music without sacrificing amazing sound or style.

Music Is What Moves You
The 2014 SOL REPUBLIC Music Snapshot further revealed that headphones don't just connect us to music, but they are also used to tune-out distractions and other people, set the tone for the day, help or simply to help us unwind on a subway ride home.

  • 45% of all respondents (millennials and non-millennials) wear their headphones to avoid interactions with other people;
    • 49% of women admitted to doing this, while only 40% of men only do it
    • 73% of millennials have worn their headphones to avoid interaction with other people
  • 75% rely on music and their headphones in order to relax and unwind every day
    • 43% of millennials rely on music in order to help them "chill out"
  • 48% of millennials wear headphones every day at work or at school

Classic 1980s Anthem Preferred To Katy Perry and Kanye West
In an interesting twist on what songs make us want to move, respondents of all ages said they would most want to listen to the classic Eye of Tiger by Survivor, distantly followed by:

  • Roar by Katy Perry
  • Chariots of Fire Theme
  • Stronger by Kanye West
  • Freebird by Lynyrd Skynyrd
  • We are the Champions by Queen

The 2014 SOL REPUBLIC Music Snapshot reveals a variety of findings, but above all else it shows that headphones and music play a large role in nearly every aspect of Americans' lives. SOL REPUBLIC agrees and designed its new Relays to connect you with your music and keep up with your active life. Like the cross-trainer shoe, Relays keep up with you whether you're hanging out or working out, so you never have to go a day without music.

Relays are available now in Black, Black/White, Horizon Blue and Lemon Lime for $79.99 at SOLREPUBLIC.com/Relays and leading nationwide retailers including Best
Buy, RadioShack and Verizon Wireless as well as SOLREPUBLIC.com.

Methodology
The 2014 SOL REPUBLIC Music Snapshot was conducted online within the United States by Critical Mix and was sponsored by SOL REPUBLIC from February 6-11, 2014 among 1,001 adult (18+) headphone/earbud owners.

About SOL REPUBLIC
SOL REPUBLIC is a global consumer electronics company dedicated to enhancing people's lives through style, sound and technology. Comprised of music fanatics, SOL REPUBLIC develops its products from the ground up to look, sound and feel unlike anything else in the market. For more information, visit www.SOLREPUBLIC.com

Photo - http://photos.prnewswire.com/prnh/20140402/NY96567-INFO

SOURCE SOL REPUBLIC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.