Welcome!

News Feed Item

Sound Over Pounds: Survey Finds Two Out Of Three People Cut Their Workout Short Or Ditch It Completely Without Headphones

Results show millennials are the 'Headphone Generation;' most reported that a day without music is worse than a day without human interaction

SAN FRANCISCO, April 2, 2014 /PRNewswire/ -- In a quest to better understand the power of music and headphones on people's daily lives, music lifestyle brand SOL REPUBLIC conducted a survey that showed that a whopping 62% of Americans say a day without music is worse than a day without human interaction and nearly 20% of respondents, who listen to music the most, would actually give up a meal a day instead of their music. The first-ever SOL REPUBLIC Music Snapshot also found that two out of three headphone owners would be less active without music to push them, while 40% would kill their workout completely if they didn't have their headphones.

SOL REPUBLIC Music Snapshot Finds 2 out of 3 People Would Cut Their Workout Short Without Music

The 2014 SOL REPUBLIC Music Snapshot was conducted by Critical Mix and polled 1,000 Americans in February 2014, revealing their listening preferences and the impact of music and showing that headphones have become nearly as indispensable as cell phones.

"SOL REPUBLIC was founded on a philosophy that music has the power to influence and enhance people's lives," said Seth Combs, SOL REPUBLIC co-founder and CMO. "The 2014 SOL REPUBLIC Music Snapshot shows how important music is to all of us and confirms that most of us listen to it every day. Our newest headphone, Relays, was created to be the one headphone that you can take with you everywhere because, without music to push you through the last mile of your run, the all night cram session or the daily grind, life just wouldn't be the same."

Millennials Are the Headphone Generation
The 2014 SOL REPUBLIC Music Snapshot also shows how music and headphones specifically impact the lives of millennials (adults, ages 18-34) and how integral they are to everyone's lifestyle. Specifically headphones are nearly as important to millennials as their cell phone, making them the first "headphone generation." More than half of millennials (53%) report they own three or more headphones and wear those headphones nearly four hours every day.

Perfect Fit For Function
Fifty-five percent of millennials reported using different styles of headphones for different activities, such as going to the gym, commuting to work and creating virtual "walls" at work.

The 2014 SOL REPUBLIC Music Snapshot shows that nearly everyone, regardless of age, wants music in their life during each day. Recognizing the need for a headphone that can keep up with all we do, SOL REPUBLIC's new Relays is the first cross-over headphone that has the style and sound you want at work and the fit and performance you want when you work out. Relays has great sound and an amazing fit that is comfortable, looks great and won't fall out no matter how hard you play. From the streets to the trails, the subway to the slopes, SOL REPUBLIC Relays keep you connected to your music without sacrificing amazing sound or style.

Music Is What Moves You
The 2014 SOL REPUBLIC Music Snapshot further revealed that headphones don't just connect us to music, but they are also used to tune-out distractions and other people, set the tone for the day, help or simply to help us unwind on a subway ride home.

  • 45% of all respondents (millennials and non-millennials) wear their headphones to avoid interactions with other people;
    • 49% of women admitted to doing this, while only 40% of men only do it
    • 73% of millennials have worn their headphones to avoid interaction with other people
  • 75% rely on music and their headphones in order to relax and unwind every day
    • 43% of millennials rely on music in order to help them "chill out"
  • 48% of millennials wear headphones every day at work or at school

Classic 1980s Anthem Preferred To Katy Perry and Kanye West
In an interesting twist on what songs make us want to move, respondents of all ages said they would most want to listen to the classic Eye of Tiger by Survivor, distantly followed by:

  • Roar by Katy Perry
  • Chariots of Fire Theme
  • Stronger by Kanye West
  • Freebird by Lynyrd Skynyrd
  • We are the Champions by Queen

The 2014 SOL REPUBLIC Music Snapshot reveals a variety of findings, but above all else it shows that headphones and music play a large role in nearly every aspect of Americans' lives. SOL REPUBLIC agrees and designed its new Relays to connect you with your music and keep up with your active life. Like the cross-trainer shoe, Relays keep up with you whether you're hanging out or working out, so you never have to go a day without music.

Relays are available now in Black, Black/White, Horizon Blue and Lemon Lime for $79.99 at SOLREPUBLIC.com/Relays and leading nationwide retailers including Best
Buy, RadioShack and Verizon Wireless as well as SOLREPUBLIC.com.

Methodology
The 2014 SOL REPUBLIC Music Snapshot was conducted online within the United States by Critical Mix and was sponsored by SOL REPUBLIC from February 6-11, 2014 among 1,001 adult (18+) headphone/earbud owners.

About SOL REPUBLIC
SOL REPUBLIC is a global consumer electronics company dedicated to enhancing people's lives through style, sound and technology. Comprised of music fanatics, SOL REPUBLIC develops its products from the ground up to look, sound and feel unlike anything else in the market. For more information, visit www.SOLREPUBLIC.com

Photo - http://photos.prnewswire.com/prnh/20140402/NY96567-INFO

SOURCE SOL REPUBLIC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.