Click here to close now.


News Feed Item Announces New Industries Strategy

New Industries Business Unit delivers new social, mobile and connected cloud solutions for six global industries--financial services/insurance, health care/life sciences, retail/consumer products, communications/media, public sector and automotive/manufac

BOSTON, April 2, 2014 /PRNewswire/ -- (NYSE: CRM), the world's #1 CRM platform, today announced a new industries strategy aimed at accelerating the company's growth and transforming the way companies across key industries connect with their customers. Led by Vivek Kundra, EVP of Industries,'s new Industries Business Unit is delivering social, mobile and connected cloud solutions for six global industries—financial services/insurance, health care/life sciences, retail/consumer products, communications/media, public sector and automotive/manufacturing.'s strategy includes growing a team of industry experts, developing an ecosystem of preferred partners and creating transformational solutions that leverage the power of the trusted Salesforce1 Platform to address the major challenges for each sector.

Comments on the News

  • "As we look to grow to $10 billion and beyond, our new industries strategy is a huge opportunity for to expand our footprint within existing customers and reach new enterprise customers," said Keith Block, president and vice chairman, "Companies across all industries are turning to to help them transform their business models and connect with their customers in new ways."
  • "Entire industries are seeing the power of social, mobile and connected cloud technologies up-end decades-long business models. This is no small disruption; it's a complete re-imagination of industries," said Vivek Kundra, EVP of Industries, "We've only just begun to see the transformational power of the Salesforce1 Platform and the innovative, scalable industry solutions that we are delivering with our ecosystem of partners."

Industry Solutions for the Internet of Customers
The world is becoming completely connected. Every day, millions of new products, apps and devices—from every industry—are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and wearable smart devices to jet engines and cars. And behind every product, every app and every device there is a customer. It is the Internet of Customers, and customer relationship management has never been more important.

With the Salesforce1 customer platform, companies across every industry are transforming their sales, service and marketing apps for the Internet of Customers. The Salesforce1 platform allows companies to rapidly implement new solutions, and eliminate the costly operational expenses required with legacy on-premise software solutions.

Initially, and its ecosystem of partners are focused on delivering innovative solutions for six industries:

  • Financial Services/Insurance:'s solutions enable financial institutions to move beyond today's transactional relationships with customers and identify opportunities to build lasting trust through personalized engagement.
  • Health Care/Life Sciences: enables payers, providers and life science companies to connect with patients and providers wherever they are to improve the patient experience, outcomes and cost.
  • Retail/Consumer Products: With, retailers and consumer brands can accelerate brand loyalty and engagement by meeting customers wherever and however they want to shop. This connected and integrated approach across channels and locations will unlock new business opportunities and transform the shopping experience.
  • Communications/Media: solutions enable communications providers to take advantage of social, mobile and connected cloud technologies to give their teams instant access to the information they need and create a connected experience for every customer, across every product and every channel—from networks to devices to content.
  • Public Sector: delivers the mobile, social and connected cloud solutions that enable state, local and federal government agencies to create a 21st century government experience for citizens. Using Salesforce, governments are inventing new ways to engage and empower citizens and employees without large up-front investments in IT infrastructure.
  • Automotive/Manufacturing: Automotive companies and manufacturers are not just searching for ways to reduce costs and increase production; they are looking to connect with customers in new ways by creating direct relationships with dealer networks and consumers. solutions are allowing companies to integrate customer feedback into each step of the marketing, sales, design and manufacturing process.

Proven Leaders Drive Industry Innovation continues to grow its team of global experts with deep experience driving transformational technologies to lead their respective industries:

  • Andy Baer, Head of Communications/Media: As the former CIO for Comcast Cable, Baer brings more than 30 years of experience in the communications/media industry.
  • Shelley Bransten, Head of Retail/Consumer Products: Bransten brings more than 20 years of experience in retail, most recently as Vice President of CRM Marketing for Gap, Inc.
  • Patrick Pelata, Head of Automotive: As the former COO of Renault, previously Board Member and EVP of Nissan, Pelata brings 28 years of automotive leadership.
  • Todd Pierce, Head of Health Care/Life Sciences: As the former CIO at Genentech and global head of Pharma IT & Group Infrastructure for Roche, Pierce brings more than 20 years of managing disruptive technologies for the health care industry.

Salesforce1— the Customer Platform to Deliver Innovation for Every Industry
Salesforce1 is the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud. Salesforce1 was built to transform the world's #1 sales, service and marketing apps, supercharge existing Salesforce custom apps and to enable the next generation of custom mobile apps built on a completely new set of APIs. Now sales reps are empowered to sell from anywhere, on any device. Every service agent can now deliver service everywhere to solve cases faster and leverage the more than 2,000 apps available on the AppExchange. And now every marketer will have the full power of social insights and dashboards within the Salesforce1 Mobile App to deliver 1:1 marketing.

Leveraging the Salesforce1 Platform, ISVs and SI partners are building new industry-specific apps that help enterprises manage their business in the cloud.

Additional Information

About is the world's largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. Further information on factors that could affect the company's results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company's most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of the company's website at

© 2014, inc. All rights reserved. Salesforce, Salesforce1, Sales Cloud, Service Cloud, Marketing Cloud, AppExchange, Salesforce Platform, and others are trademarks of, inc. Other brands featured herein may be trademarks of their respective owners.

Logo -


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.