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Dual-Function QR Codes Enabled With codeREADr's Alter-Scan Technology

Print Marketers and Enterprises Can Now Engage Consumers and Validate Transactions Using a Single QR Code

BOSTON, MA -- (Marketwired) -- 04/02/14 -- The developers of codeREADr, an enterprise barcode scanning app, have today released alter-scan technology to support dual-function QR codes for printed asset labels and transaction-related media, such as coupons, vouchers, tickets and IDs.

Dual-function codes differ from typical codes because they have unique, variable transaction IDs appended to a URL. When scanned with apps meant for consumers, the code's URL points to web pages optimized for mobile devices. However, when the same code is scanned by merchants or enterprises with codeREADr's app, the variable IDs are captured, validated and stored as formal scan records.

To capture appended IDs, codeREADr applies custom rules specific for each URL. The parsed ID is then checked and validated against a client's database stored locally on iOS, Android or BlackBerry devices or stored on servers managed by codeREADr or clients. After validation, app users can collect associated information as part of the scan record including time, date, location, text, voice-to-text and photos.

Dual-function codes printed on transaction media would typically point consumers to Web pages offering promotional content. They can even include links to download apps and Passbook Passes, initiate purchases or subscribe to marketing campaigns.

For asset labels, a consumer's scan would typically present contact and general information about the asset or its owner. A field service technician's scan with codeREADr would typically present more specific asset info, including item-level service manuals and warranty status.

"Marketers and enterprises can use the codeREADr app and Web services or alternatively license the technology for implementation within their own native or web apps," said Rich Eicher Sr., codeREADr's Director of Business Development.

For images and demo codes please visit codeREADr's Knowledgebase here.

About codeREADr
The codeREADr app and SaaS platform enable enterprises and third-party integrators to easily implement local and cloud-based auto-ID and data capture solutions (AIDC) using smartphones, tablets and other smart devices.

Documents and/or Photos available for this release:

codeREADr Logo
Dual-Function QR Code

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 370262

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