Welcome!

News Feed Item

In-App Purchases Go Physical as Retoy Unveils On-Demand Toy Platform at DEMO Enterprise 2014

Retoy on Demand Gives Game Developers the Ability to Turn Their IP Into Digitally Connected Toys

SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwired) -- 04/03/14 -- Retoy (http://www.Retoy.com), a company focused on bringing in-app purchases into the real world and the inventor of technology behind the hugely successful Angry Birds Telepods™, today announced Retoy on Demand, a self-service, connected toy platform, at DEMO Enterprise 2014.

Currently in private beta, Retoy on Demand is the first full-service SaaS platform that enables mobile game developers to turn virtual characters and in-app items into physical, collectible toys -- and that lets these toys store data and confer in-game benefits upon players. In addition to letting developers translate their existing 3D models into production-ready toys, Retoy on Demand will help them design high-quality custom packaging, create custom Web storefronts, and program physical-to-digital interactions between the toys and their games.

As kids spend more time with mobile smart devices, the toy industry is increasingly becoming dominated by physical collectibles with a digital tie-in. Activision's Skylanders franchise, a console-first connected toy line, generated more than $1.5 billion in its first 18 months in market(1).

In 2013, Retoy invented and licensed to Hasbro a technology called Telepods, a mobile-first and extremely low-cost method for creating collectible toys that can store and rewrite cloud data to confer digital benefits. This technology was employed in the Angry Birds Star Wars Telepods line, which sold more than one million units in its first month of sales, and Angry Birds Go! Telepods.

With Retoy on Demand, Retoy aims to bring similar functionality and "big toy company" supply chain manufacturing and distributing power to developers of all shapes and sizes. The company is assembling a new supply chain, a hybrid of traditional deco and packaging techniques, along with cutting-edge industrial 3D printing systems, to create affordable product at multiple scales.

"Mobile devices have completely rewritten the rules of play," said Josh Shabtai, CEO of Retoy. "The App Store is the new toy aisle. In-app purchases are competing with toys for allowances. We're building a platform that will let the creators of tomorrow's most beloved brands transform their virtual in-app purchases into physical collectibles -- at any scale."

Retoy on Demand will be shown at DEMO Enterprise 2014 on April 3rd. Retoy is currently accepting developer submissions for a private beta at www.retoy.com.

About Retoy
Founded by game designers, toy industry veterans and tech entrepreneurs, Retoy is a company focused on bringing in-app purchases into the real world. We're on a mission to help today's leading IP creators -- mobile game and app developers -- to transform their virtual characters and goods into digitally active collectibles. Our invention Telepods is one of the world's lowest cost methods for connecting physical collectibles to digital game experiences, and through a licensing partnership with Hasbro, powered the multi-million selling Angry Birds Telepods toy lines in 2013. Retoy aims to bring Telepods-like functionality and full-service toy production to game developers of all sizes through its Retoy on Demand platform, expected to release out of beta in 2015.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new product innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

All product and company names herein may be trademarks of their registered owners.

(1) http://www.gamesindustry.biz/articles/2013-09-17-skylanders-hits-USD1-5-billion-lifetime-revenue

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2558325

Add to Digg Bookmark with del.icio.us Add to Newsvine

Megan Adams
Email Contact
214-984-1694

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...