Welcome!

News Feed Item

In-App Purchases Go Physical as Retoy Unveils On-Demand Toy Platform at DEMO Enterprise 2014

Retoy on Demand Gives Game Developers the Ability to Turn Their IP Into Digitally Connected Toys

SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwired) -- 04/03/14 -- Retoy (http://www.Retoy.com), a company focused on bringing in-app purchases into the real world and the inventor of technology behind the hugely successful Angry Birds Telepods™, today announced Retoy on Demand, a self-service, connected toy platform, at DEMO Enterprise 2014.

Currently in private beta, Retoy on Demand is the first full-service SaaS platform that enables mobile game developers to turn virtual characters and in-app items into physical, collectible toys -- and that lets these toys store data and confer in-game benefits upon players. In addition to letting developers translate their existing 3D models into production-ready toys, Retoy on Demand will help them design high-quality custom packaging, create custom Web storefronts, and program physical-to-digital interactions between the toys and their games.

As kids spend more time with mobile smart devices, the toy industry is increasingly becoming dominated by physical collectibles with a digital tie-in. Activision's Skylanders franchise, a console-first connected toy line, generated more than $1.5 billion in its first 18 months in market(1).

In 2013, Retoy invented and licensed to Hasbro a technology called Telepods, a mobile-first and extremely low-cost method for creating collectible toys that can store and rewrite cloud data to confer digital benefits. This technology was employed in the Angry Birds Star Wars Telepods line, which sold more than one million units in its first month of sales, and Angry Birds Go! Telepods.

With Retoy on Demand, Retoy aims to bring similar functionality and "big toy company" supply chain manufacturing and distributing power to developers of all shapes and sizes. The company is assembling a new supply chain, a hybrid of traditional deco and packaging techniques, along with cutting-edge industrial 3D printing systems, to create affordable product at multiple scales.

"Mobile devices have completely rewritten the rules of play," said Josh Shabtai, CEO of Retoy. "The App Store is the new toy aisle. In-app purchases are competing with toys for allowances. We're building a platform that will let the creators of tomorrow's most beloved brands transform their virtual in-app purchases into physical collectibles -- at any scale."

Retoy on Demand will be shown at DEMO Enterprise 2014 on April 3rd. Retoy is currently accepting developer submissions for a private beta at www.retoy.com.

About Retoy
Founded by game designers, toy industry veterans and tech entrepreneurs, Retoy is a company focused on bringing in-app purchases into the real world. We're on a mission to help today's leading IP creators -- mobile game and app developers -- to transform their virtual characters and goods into digitally active collectibles. Our invention Telepods is one of the world's lowest cost methods for connecting physical collectibles to digital game experiences, and through a licensing partnership with Hasbro, powered the multi-million selling Angry Birds Telepods toy lines in 2013. Retoy aims to bring Telepods-like functionality and full-service toy production to game developers of all sizes through its Retoy on Demand platform, expected to release out of beta in 2015.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new product innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

All product and company names herein may be trademarks of their registered owners.

(1) http://www.gamesindustry.biz/articles/2013-09-17-skylanders-hits-USD1-5-billion-lifetime-revenue

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2558325

Add to Digg Bookmark with del.icio.us Add to Newsvine

Megan Adams
Email Contact
214-984-1694

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...