Click here to close now.


News Feed Item

In-App Purchases Go Physical as Retoy Unveils On-Demand Toy Platform at DEMO Enterprise 2014

Retoy on Demand Gives Game Developers the Ability to Turn Their IP Into Digitally Connected Toys

SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwired) -- 04/03/14 -- Retoy (, a company focused on bringing in-app purchases into the real world and the inventor of technology behind the hugely successful Angry Birds Telepods™, today announced Retoy on Demand, a self-service, connected toy platform, at DEMO Enterprise 2014.

Currently in private beta, Retoy on Demand is the first full-service SaaS platform that enables mobile game developers to turn virtual characters and in-app items into physical, collectible toys -- and that lets these toys store data and confer in-game benefits upon players. In addition to letting developers translate their existing 3D models into production-ready toys, Retoy on Demand will help them design high-quality custom packaging, create custom Web storefronts, and program physical-to-digital interactions between the toys and their games.

As kids spend more time with mobile smart devices, the toy industry is increasingly becoming dominated by physical collectibles with a digital tie-in. Activision's Skylanders franchise, a console-first connected toy line, generated more than $1.5 billion in its first 18 months in market(1).

In 2013, Retoy invented and licensed to Hasbro a technology called Telepods, a mobile-first and extremely low-cost method for creating collectible toys that can store and rewrite cloud data to confer digital benefits. This technology was employed in the Angry Birds Star Wars Telepods line, which sold more than one million units in its first month of sales, and Angry Birds Go! Telepods.

With Retoy on Demand, Retoy aims to bring similar functionality and "big toy company" supply chain manufacturing and distributing power to developers of all shapes and sizes. The company is assembling a new supply chain, a hybrid of traditional deco and packaging techniques, along with cutting-edge industrial 3D printing systems, to create affordable product at multiple scales.

"Mobile devices have completely rewritten the rules of play," said Josh Shabtai, CEO of Retoy. "The App Store is the new toy aisle. In-app purchases are competing with toys for allowances. We're building a platform that will let the creators of tomorrow's most beloved brands transform their virtual in-app purchases into physical collectibles -- at any scale."

Retoy on Demand will be shown at DEMO Enterprise 2014 on April 3rd. Retoy is currently accepting developer submissions for a private beta at

About Retoy
Founded by game designers, toy industry veterans and tech entrepreneurs, Retoy is a company focused on bringing in-app purchases into the real world. We're on a mission to help today's leading IP creators -- mobile game and app developers -- to transform their virtual characters and goods into digitally active collectibles. Our invention Telepods is one of the world's lowest cost methods for connecting physical collectibles to digital game experiences, and through a licensing partnership with Hasbro, powered the multi-million selling Angry Birds Telepods toy lines in 2013. Retoy aims to bring Telepods-like functionality and full-service toy production to game developers of all sizes through its Retoy on Demand platform, expected to release out of beta in 2015.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new product innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

All product and company names herein may be trademarks of their registered owners.


Image Available:

Add to Digg Bookmark with Add to Newsvine

Megan Adams
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"eFolder does a lot of different things but we protect data and we are focused on protecting data no matter where it resides," explained Carlo Tapia, Product Marketing Manager at eFolder, in this interview at Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Cloud computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity. At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation ...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
In demand-intensive mobile and web applications, an emerging pattern is to host the Systems of Engagement in the cloud (for maximum responsiveness) but keep the Systems of Record with the other important business systems in the company datacenter, often on a tightly secured mainframe. But what about the space in between? In this IBM Redpaper publication, we show that the IBM Bluemix cloud platform offers technologies that make it easy for cloud-based SoEs to securely connect to on-premises IBM...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
OpsHub, Inc. has announced enhanced support for DevOps and Migration for both Team Foundation Server and Visual Studio On-line in a heterogeneous environment. With added support for build and release entities in OpsHub Integration Manager (OIM) Microsoft customers can now leverage Visual Studio build and release services to manage DevOps processes in a heterogeneous environment. With the enhanced support customers can manage the DevOps process in Team Foundation Server while undertaking activit...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.