|By Marketwired .||
|April 3, 2014 12:01 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 04/03/14 -- Queue Technologies unveiled the "Smart Line," a new virtual queuing technology that will forever change how brands release new products and services to market.
Now, for the first time, consumers can "jump up" the pre-order line by using social influence to gain early access to popular consumer electronics, entertainment, fashion, IOT's, and wearable products.
Using Queue, brands can now leverage demand smartly, while turning their pre-sale fans into a powerful marketing channel to help launch the product and drive post-purchase engagement.
Queue Technologies founder Joe Sanchis will unveil the new service as part of DEMO Enterprise 2014 on Wednesday, April 3 at 10:50 a.m. at the Mission Bay Conference Center.
"We've evolved the concept of a line for the digital age and made it smarter, transparent and much more engaging," says Sanchis. "Our solution was purposely built for the new generation of e-commerce shoppers that eagerly wait for hot new products before realization or availability. We empower consumers to capitalize on their fanaticism to advance their pre-order position by performing activities that support the brand. The service, currently in beta, is initially focusing on crowd-funders and SMB product launches to significantly drive post-purchase engagement. ."
At the DEMO Enterprise event, Queue will showcase the following:
- Pre-Commerce/Pre-Tail -- Today's hyper-informed consumers are expressing their demand before product realizations through crowd-funding sites and before retail availability through pre-order retail. Trendwatching.com says this pre-launch trend is "set to go mainstream".
- Smart Line -- The first dynamic and priority based virtual queuing system for e-commerce (patent-pending). The more you share through social media, refer friends, and engage, the more you can advance up in line to earn special rewards, status, and/or early fulfillment.
- Smart Demand Chain Management -- Brands need to be smart about managing the market dynamics of product launches and promotions through priority demand-based fulfillment.
- Dashboard and analytics -- Brands can now monitor, prioritize and recognize their best fans for building loyalty, while capturing valuable pre-sale demand signals to inform supply.
DEMO Enterprise is being hosted on Wednesday, April 3, 2014 at the Mission Bay Conference Center in San Francisco, California. For more information, please visit www.demo.com.
ABOUT QUEUE TECHNOLOGIES
Queue Technologies is an innovator of smart demand chain management technologies. Queue helps brands drive and manage consumer demand for product launches and brand promotions.
Queue is a privately funded startup based in San Francisco that was founded by Joseph Sanchis (former VP at Morgan Stanley) and Darren Luvaas (former Creative Director at Zazzle).
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.
All product and company names herein may be trademarks of their registered owners.
Office Phone: (408) 393-5575
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