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Marketron and Jelli Partner to Enable the First Integrated Supply Side Platform For Radio
Product Collaboration to Create Programmatic Revenue Opportunities for Radio Broadcasters
|By PR Newswire
|April 3, 2014 03:30 AM EDT
HAILEY, Idaho and SAN MATEO, Calif., April 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot™ Ad Server with Marketron's Mediascape™ open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron solution's interface. As part of the agreement, Marketron will license Jelli's RadioSpot Supply API to enable Marketron's Mediascape open platform to programmatically price, package and sell inventory through RadioSpot.
The integration marks the first time a programmatic platform for broadcast radio advertising has been directly connected via APIs to a leading radio traffic system, accessible through a web-based open platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron are creating a cutting-edge supply-side platform that will ultimately increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads.
"Marketron has a long history of first moves in media software and we are very proud to offer this first to our customers," said Jeff Haley, President and CEO, Marketron. "Making radio ads easier to buy is an important milestone for the industry, and we are very pleased to partner with Jelli and make that happen for our customers."
Jelli's patented RadioSpot technology significantly increases efficiency, accountability and transparency for broadcast radio advertising, instantly serving broadcast ads on radio stations across the country and enabling the stations to sell to buyers that use programmatic buying technology. The integration with the Mediascape platform will allow local stations to seamlessly package, price and control the sale of their inventory to these buyers from within their existing traffic software. The Mediascape open platform is unique in the industry, in that it provides the only open architecture approach for media.
"Jelli's RadioSpot™ transforms the network radio market giving broadcasters the tools to better compete in today's ad marketplace," said Mike Dougherty, Jelli co-founder and chief executive officer. "With marketers moving so quickly to programmatic buying, the opportunity to partner with Marketron ensures that radio will be included in the planning mix for this new generation of ad buyers."
Jelli is the newest partner on the Mediascape platform, and the strategic partnership is evidence of the rapid growth of the open-architecture approach that Marketron is offering. The new service from Marketron and Jelli will be available in Fall 2014.
"Mediascape's recent and rapid adoption amongst solution partners is a testament to the potential for an interconnected industry," said Tony Gaughan, CTO and SVP Products, Marketron. "We are excited to announce this innovative new partnership between two cutting-edge cloud-based systems, and look forward to the streamlined business processes that our customers will experience."
Marketron is offering the Jelli RadioSpot™ integration as part of the growing Mediascape open platform program. To learn more about Mediascape solutions and the Mediascape platform partnerships, please visit Marketron at NAB 2014 in Las Vegas, NV, April 7-10, or email [email protected].
Marketron is the media industry's leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations.
Jelli (www.jelli.com) is the first programmatic advertising platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.
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Sue Ellen Schaming
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