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The Honest Company Launches Innovative Social Goodness Timeline

Family Essentials Brand Encourages "Honest to Goodness" Call to Action Timed to National Volunteer Week

SANTA MONICA, Calif., April 3, 2014 /PRNewswire/ -- Today, The Honest Company announces the launch of its Social Goodness Timeline on Honest.com to offer customers a close-up look at the brand's major goodness milestones, behind-the-scenes giving, and dedication to sustainability in all aspects of the business.

The Honest Company

"We really want to help people and see that we are making a difference," explained Jessica Alba, founder and President of The Honest Company. "It's not just money we want to give.  We want to put our time into directly helping families in need."  The Honest Company lives this mission daily by donating time, money, and product to children and families. Since its launch, the company has donated 534,071 products, assisted 47,657 families in need and has supported more than 100 non-profits. The brand also provides paid volunteer time to its employees who have worked a cumulative 968 volunteer hours for causes of their choosing.

The Honest Company's commitment to social goodness has been the core of its business since the brand launched in 2012.  "Giving back is at the forefront of every decision that we make and equally as important as any other business metric we follow," said Sean Kane, founder and COO of The Honest Company. To ensure social responsibility is an integral focus of daily business decisions, The Honest Company has created a dedicated social goodness department that actively facilitates its philanthropic partnerships and initiatives.

Demonstrating its commitment to volunteerism and affecting social change, The Honest Company is asking its community to join the family brand in dedicating time and efforts within their respective communities with a special call-to-action for National Volunteer Week, April 6 – 13, 2014.  

The Honest Company's blog Honestly is encouraging volunteerism by providing a list of non-profits that the company regularly partners with as well as other suggested resources and ways to give back across the country.  To do its part during National Volunteer Week, the brand will be partnering with the Los Angeles-based non-profit Food Forward for a company-wide fruit harvesting day to provide needed nutrition to families through local food banks and shelters.

Volunteers nationwide are invited to share their own philanthropic efforts during National Volunteer Week on their social media channels with the hashtag #honestcares.  On April 15, Honestly will highlight select #honestcares photos celebrating customer participation.     

Learn more at honest.com/social-goodness and honest.com/about-us/giving-back.

About The Honest Company

The Honest Company (www.Honest.com), founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, effective and beautiful family products that don't break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skin care, home cleaning, and health & wellness products conveniently door-delivered through a monthly subscription service of customized product bundles or for single item purchase. As a certified B Corporation, The Honest Company strives to promote sustainability, engage employees and community, and support non-profit initiatives working to solve critical health and social issues affecting children and families. Available in the U.S. and Canada.

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SOURCE The Honest Company

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