Welcome!

News Feed Item

Ve acquires adGENIE, creating the e-commerce industry's first consolidated remarketing, retargeting and digital advertising delivery company

LONDON, April 3, 2014 /PRNewswire/ -- Ve Interactive, the leading provider of conversion solutions for the e-commerce industry, today announced that it has completed a multi-million dollar acquisition of adGENIE, Europe's first dynamic prospecting and retargeting advertising solution provider.

Integration of the adGENIE solutions into the Ve Platform will now augment Ve's cross channel capabilities to include ad delivery, dynamic prospecting and retargeting. The VePlatform already houses a portfolio of award-winning re-engagement apps that drive incremental growth by reducing bounce rate, increasing customer engagement and minimizing website abandonment.

Said David J. Brown Co Founder & CEO of Ve: "This landmark integration will provide our clients with a consolidated dashboard view of these complementary disciplines. The resulting insight into customer journeys will be unparalleled, enabling digital marketers to do their job far more effectively and efficiently."

"Like Ve, adGENIE is built on the philosophy that driving incremental revenue is of paramount importance," explained Guy Sneesby, Co Founder and Managing Director. "This acquisition will ensure that the powerful Ve criteria-filtering can now be applied to adGENIE's solutions, generating even greater ROI. Our clients will also benefit from Ve's international infrastructure, in-house design team, VeLabs development division, dedicated R&D department and account management team."

The expanded Ve offering will now be extended across Ve's 3,500 global client base and the new, unique view of amalgamated purchase-intent data generated is anticipated to transform the digital marketing industry. Said Brown: "Going forward, e-commerce sites will, for the first time, have access to valuable insight on a single platform, that will help them identify new strategic areas of opportunity within both disciplines of advertising and optimization."

The adGENIE Solution
adGENIE has developed two complementary dynamic advertising solutions: adGENIE Retargeting and adGENIE Pre-targeting.

Both systems deliver precisely targeted adverts to prospective customers based on a range of behavioral, contextual and demographic data. Click rates are up to 10x greater than normal banner ads or Google AdWords. The dynamic nature of the technology ensures that consumers are not exposed to irrelevant ads, ensuring maximum ROI for website owners.
http://www.adgenie.co.uk

About Ve
Ve is a multi award-winning technology company offering a suite of proprietary apps across one platform, which help online businesses successfully reduce bounce rate, increase customer engagement and minimize website abandonment by remarketing to abandoned customers via data captured.

Winner of a recent Data Strategy Award 2014 for Real-Time Marketing and a Gold International Business Stevie® Award for Computer Software Company of the Year 2013, Ve works across 19 languages and now has 11 offices worldwide. Founded in November 2009, the company supports over 3,500 domestic and multi-national online businesses and retailers in the delivery of real-time marketing communications at key points within their customers' journeys. With a highly supportive performance-only model, Ve has increased revenues for thousands of online businesses without increasing their capital expenditure.

Tracking billions of transactions daily, Ve's comprehensive data set provides unparalleled insights into customer activity, while driving each app to deliver highly-targeted content to customers based on their purchasing activity and profile.

About Ve North America
Founded in 2011, Ve North America is located in Boston's South End. "We are looking forward to satisfying the demand of our diversified customer base by adding this retargeting solution to our current suite of performance based award winning products." – Gregory Shlopak, CEO of Ve North America

Ve North America helps a growing client base consisting of key brands in travel, software, retail, lead generation, education, and non-profit organizations to acquire, engage, and convert more customers online.

Contact:

Beth Cohen King
Director of Marketing
E: [email protected]
T: 857-265-3745
W: www.veinteractive.com

SOURCE Ve Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...