Welcome!

News Feed Item

AdaptiveMobile Reveals the Messaging Apps Turning to Growth Hacking to Compete - two apps responsible for over 76% of all invites

AdaptiveMobile, the world leader in mobile security, has seen mobile apps in North America send 8.5 times more invitations per application in the last six months, in a race to gain new users. As part of a new report released today the company has identified the top social, gaming and messaging applications, including Glide, Meow and Tango, that are using an aggressive form of Growth Hacking that makes it difficult for users to opt-out of sending invitations to their contact lists.

Growth Hacking is a method of increasing the user base of an app, which occurs when a user-installed app requests to promote itself by notifying or inviting the user’s contact list by SMS. AdaptiveMobile started tracking the trend and its associated “App-Spam” earlier this year. The issue has become a mainstream problem with Google recently updating the Google Play terms and conditions to include a note that apps must not be involved in “Unsolicited promotion via SMS services.” Apps now have 15 days to comply with this update to regulations.

“It’s common to invite friends to new apps, but this shouldn’t turn into spam,” said Cathal Mc Daid, Head of Data Intelligence & Analytics at AdaptiveMobile. “These apps take this principle above and beyond acceptable limits, subverting communications between friends and contacts.”

As part of its investigation, the Data Intelligence & Analytics team at AdaptiveMobile monitored the most active, popular social and messaging applications in North America between February and March 2014, noting which ones were the most frequent and aggressive in exploiting existing contacts for new memberships through sending App-Spam, and which apps were receiving the most complaints. AdaptiveMobile found the following to be the most aggressive in sending SMS messages to a user’s contact list, while also making it difficult for users to opt-out:

In monitoring the invitations sent during this period, AdaptiveMobile found that Glide sent 57% of the invites, and Tango sent 19.7%. In order of comparison, Glide sent out over 10 times more SMS invites than WhatsApp, an application with low levels of customer complaints, and made it very difficult for users to opt-out of inviting their contact list, leading to the highest number of consumer complaints. Although the Tango app allows users to easily opt-out of inviting contacts when they install the app, it also includes an ‘Invite on Activity’ feature, so when a photo is taken using the app, this leads to more invites being sent, resulting in a significant number of complaints.

“The key to whether an SMS invite is welcome or viewed as spam lies in the application’s user interface,” said Mc Daid. “Making it difficult for users to not send SMS spam invites is one reason behind the high level of App-Spam. This will hurt a company in the long run not only by irritating consumers but, as we’ve seen with last week’s Google announcement, it could also result in having an app being removed from an app store for not complying with terms and conditions.”

AdaptiveMobile has drafted a set of recommendations to ensure that application developers that wish to send invites do it in a manner that won’t lead to messaging abuse and complaints including:

  • Make it easy for a user to not invite All Contacts
  • Do not ask on start-up or during activity to invite All Contacts
  • Do not give an Invite All option
  • Do not pre-select All Contacts to be invited in an invite screen
  • Allow the user to edit the invite text
  • Do not make inviting others via SMS Invites, part of an incentive system (points etc.)

“If an App chooses to send invites, and if this is permitted by the relevant App store and Mobile Operator, then it needs to make sure that safeguards are built into the design to ensure that a user can easily opt-out,” said Mc Daid. “While compiling the report, we alerted all the applications identified as generating excessive invites in our report and shared the research with Google and other industry players. We will continue to work closely with apps developers, app store owners and mobile operators to reduce the amount of App-Spam being generated.”

Notes to editors

To download the full report please visit: http://www.adaptivemobile.com/downloads/messaging-wars-code-of-conduct

About AdaptiveMobile:

AdaptiveMobile is the world leader in mobile security, protecting over one billion consumer and enterprise subscribers worldwide, and the only mobile security company offering products designed to protect all the services on both fixed and mobile networks. With unparalleled expertise and unique focus on network to handset security solutions, AdaptiveMobile’s award-winning security products provide customers with real-time insight into what is happening across their networks. AdaptiveMobile provides its customers with advanced threat detection and actionable intelligence, combined with the most comprehensive mobile security products available on the market today; as well as sophisticated revenue-generating security services – empowering consumers and enterprises alike to take greater control of their own security. www.adaptivemobile.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.