|By Business Wire||
|April 3, 2014 07:01 AM EDT||
AdaptiveMobile, the world leader in mobile security, has seen mobile apps in North America send 8.5 times more invitations per application in the last six months, in a race to gain new users. As part of a new report released today the company has identified the top social, gaming and messaging applications, including Glide, Meow and Tango, that are using an aggressive form of Growth Hacking that makes it difficult for users to opt-out of sending invitations to their contact lists.
Growth Hacking is a method of increasing the user base of an app, which occurs when a user-installed app requests to promote itself by notifying or inviting the user’s contact list by SMS. AdaptiveMobile started tracking the trend and its associated “App-Spam” earlier this year. The issue has become a mainstream problem with Google recently updating the Google Play terms and conditions to include a note that apps must not be involved in “Unsolicited promotion via SMS services.” Apps now have 15 days to comply with this update to regulations.
“It’s common to invite friends to new apps, but this shouldn’t turn into spam,” said Cathal McDaid, Head of Data Intelligence & Analytics at AdaptiveMobile. “These apps take this principle above and beyond acceptable limits, subverting communications between friends and contacts.”
As part of its investigation, the Data Intelligence & Analytics team at AdaptiveMobile monitored the most active, popular social and messaging applications in North America between February and March 2014, noting which ones were the most frequent and aggressive in exploiting existing contacts for new memberships through sending App-Spam, and which apps were receiving the most complaints. AdaptiveMobile found the following to be the most aggressive in sending SMS messages to a user’s contact list, while also making it difficult for users to opt-out:
In monitoring the invitations sent during this period, AdaptiveMobile found that Glide sent 57% of the invites, and Tango sent 19.7%. In order of comparison, Glide sent out over 10 times more SMS invites than WhatsApp, an application with low levels of customer complaints, and made it very difficult for users to opt-out of inviting their contact list, leading to the highest number of consumer complaints. Although the Tango app allows users to easily opt-out of inviting contacts when they install the app, it also includes an ‘Invite on Activity’ feature, so when a photo is taken using the app, this leads to more invites being sent, resulting in a significant number of complaints.
“The key to whether an SMS invite is welcome or viewed as spam lies in the application’s user interface,” said Mc Daid. “Making it difficult for users to not send SMS spam invites is one reason behind the high level of App-Spam. This will hurt a company in the long run not only by irritating consumers but, as we’ve seen with last week’s Google announcement, it could also result in having an app being removed from an app store for not complying with terms and conditions.”
AdaptiveMobile has drafted a set of recommendations to ensure that application developers that wish to send invites do it in a manner that won’t lead to messaging abuse and complaints including:
- Make it easy for a user to not invite All Contacts
- Do not ask on start-up or during activity to invite All Contacts
- Do not give an Invite All option
- Do not pre-select All Contacts to be invited in an invite screen
- Allow the user to edit the invite text
- Do not make inviting others via SMS Invites part of an incentive system (points etc.)
“If an App chooses to send invites, and if this is permitted by the relevant App store and Mobile Operator, then it needs to make sure that safeguards are built into the design to ensure that a user can easily opt-out,” said Mc Daid. “While compiling the report, we alerted all the applications identified as generating excessive invites in our report and shared the research with Google and other industry players. We will continue to work closely with apps developers, app store owners and mobile operators to reduce the amount of App-Spam being generated.”
AdaptiveMobile is the world leader in mobile security, protecting over one billion consumer and enterprise subscribers worldwide, and the only mobile security company offering products designed to protect all the services on both fixed and mobile networks. With unparalleled expertise and unique focus on network to handset security solutions, AdaptiveMobile’s award-winning security products provide customers with real-time insight into what is happening across their networks. AdaptiveMobile provides its customers with advanced threat detection and actionable intelligence, combined with the most comprehensive mobile security products available on the market today; as well as sophisticated revenue-generating security services – empowering consumers and enterprises alike to take greater control of their own security. www.adaptivemobile.com
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 26, 2016 01:30 PM EDT Reads: 1,101
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 26, 2016 01:15 PM EDT Reads: 1,378
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 26, 2016 01:00 PM EDT Reads: 4,995
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 26, 2016 12:45 PM EDT Reads: 8,543
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 26, 2016 12:45 PM EDT Reads: 1,158
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 26, 2016 12:45 PM EDT Reads: 560
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
Oct. 26, 2016 12:45 PM EDT Reads: 377
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Oct. 26, 2016 12:30 PM EDT Reads: 924
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 26, 2016 12:30 PM EDT Reads: 3,950
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 26, 2016 12:15 PM EDT Reads: 1,594
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Oct. 26, 2016 12:15 PM EDT Reads: 2,226
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 26, 2016 12:00 PM EDT Reads: 4,619
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Oct. 26, 2016 12:00 PM EDT Reads: 3,550
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Oct. 26, 2016 12:00 PM EDT Reads: 2,888
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Oct. 26, 2016 11:45 AM EDT Reads: 1,885