Click here to close now.




















Welcome!

News Feed Item

AdaptiveMobile Reveals the Messaging Apps Turning to Growth Hacking to Compete - Two Apps Responsible for over 76% of All Invites

AdaptiveMobile, the world leader in mobile security, has seen mobile apps in North America send 8.5 times more invitations per application in the last six months, in a race to gain new users. As part of a new report released today the company has identified the top social, gaming and messaging applications, including Glide, Meow and Tango, that are using an aggressive form of Growth Hacking that makes it difficult for users to opt-out of sending invitations to their contact lists.

Growth Hacking is a method of increasing the user base of an app, which occurs when a user-installed app requests to promote itself by notifying or inviting the user’s contact list by SMS. AdaptiveMobile started tracking the trend and its associated “App-Spam” earlier this year. The issue has become a mainstream problem with Google recently updating the Google Play terms and conditions to include a note that apps must not be involved in “Unsolicited promotion via SMS services.” Apps now have 15 days to comply with this update to regulations.

“It’s common to invite friends to new apps, but this shouldn’t turn into spam,” said Cathal McDaid, Head of Data Intelligence & Analytics at AdaptiveMobile. “These apps take this principle above and beyond acceptable limits, subverting communications between friends and contacts.”

As part of its investigation, the Data Intelligence & Analytics team at AdaptiveMobile monitored the most active, popular social and messaging applications in North America between February and March 2014, noting which ones were the most frequent and aggressive in exploiting existing contacts for new memberships through sending App-Spam, and which apps were receiving the most complaints. AdaptiveMobile found the following to be the most aggressive in sending SMS messages to a user’s contact list, while also making it difficult for users to opt-out:

In monitoring the invitations sent during this period, AdaptiveMobile found that Glide sent 57% of the invites, and Tango sent 19.7%. In order of comparison, Glide sent out over 10 times more SMS invites than WhatsApp, an application with low levels of customer complaints, and made it very difficult for users to opt-out of inviting their contact list, leading to the highest number of consumer complaints. Although the Tango app allows users to easily opt-out of inviting contacts when they install the app, it also includes an ‘Invite on Activity’ feature, so when a photo is taken using the app, this leads to more invites being sent, resulting in a significant number of complaints.

“The key to whether an SMS invite is welcome or viewed as spam lies in the application’s user interface,” said Mc Daid. “Making it difficult for users to not send SMS spam invites is one reason behind the high level of App-Spam. This will hurt a company in the long run not only by irritating consumers but, as we’ve seen with last week’s Google announcement, it could also result in having an app being removed from an app store for not complying with terms and conditions.”

AdaptiveMobile has drafted a set of recommendations to ensure that application developers that wish to send invites do it in a manner that won’t lead to messaging abuse and complaints including:

  • Make it easy for a user to not invite All Contacts
  • Do not ask on start-up or during activity to invite All Contacts
  • Do not give an Invite All option
  • Do not pre-select All Contacts to be invited in an invite screen
  • Allow the user to edit the invite text
  • Do not make inviting others via SMS Invites part of an incentive system (points etc.)

“If an App chooses to send invites, and if this is permitted by the relevant App store and Mobile Operator, then it needs to make sure that safeguards are built into the design to ensure that a user can easily opt-out,” said Mc Daid. “While compiling the report, we alerted all the applications identified as generating excessive invites in our report and shared the research with Google and other industry players. We will continue to work closely with apps developers, app store owners and mobile operators to reduce the amount of App-Spam being generated.”

About AdaptiveMobile:
AdaptiveMobile is the world leader in mobile security, protecting over one billion consumer and enterprise subscribers worldwide, and the only mobile security company offering products designed to protect all the services on both fixed and mobile networks. With unparalleled expertise and unique focus on network to handset security solutions, AdaptiveMobile’s award-winning security products provide customers with real-time insight into what is happening across their networks. AdaptiveMobile provides its customers with advanced threat detection and actionable intelligence, combined with the most comprehensive mobile security products available on the market today; as well as sophisticated revenue-generating security services – empowering consumers and enterprises alike to take greater control of their own security. www.adaptivemobile.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the ...
Even though you are running an agile development process, that doesn’t necessarily mean that your performance testing is being conducted in a truly agile way. Saving performance testing for a “final sprint” before release still treats it like a waterfall development step, with all the cost and risk that comes with that. In this post, we will show you how to make load testing happen early and often by putting SLAs on the agile task board.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
To assist customers with legacy Windows Server 2003 that is no longer supported by Microsoft, Racemi has introduced fixed price packages for upgrading and migrating Windows Server 2003 servers to either Windows 2008 R2 or Windows 2012 R2 and the choice of Amazon Web Services (AWS) or SoftLayer cloud. "We're extending a lifeline by upgrading the legacy servers to more modern Windows Server platforms while taking advantage of cloud computing," said James Strayer, vice president of product managem...
To support developers and operations professionals in their push to implement DevOps principles for their infrastructure environments, ProfitBricks, a provider of cloud infrastructure, is adding support for DevOps tools Ansible and Chef. Ansible is a platform for configuring and managing data center infrastructure that combines multi-node software deployment, ad hoc task execution, and configuration management, and is used by DevOps professionals as they use its playbooks functionality to autom...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...