Click here to close now.


News Feed Item

Nestbuilder Goes Native... as in Native Advertising

RealBiz Media Group Announces Agreement With Nativo

FORT LAUDERDALE, FL -- (Marketwired) -- 04/03/14 -- Nestbuilder Agent, the recently announced video channel of RealBiz Media Group (OTCQB: RBIZ), has joined an elite group integrating native advertising through an agreement with Nativo, the leading native advertising platform for publishers and brand marketers.

Nativo, the only native advertising platform that works across every kind of content-rich site, cross platform and cross device, is being used by some of the most premium publishers known including Entrepreneur, Reader's Digest, McClatchy Interactive, Hearst Newspapers, Kiplinger Washington Editors, InvestorPlace Media, The Street, and Source Interlink Media.

Nestbuilder will leverage the Nativo platform to serve sponsored content, also known as "native advertising," into the recently launched Nestbuilder consumer and agent platform.

"Advertisers using the Nativo platform will benefit from reaching highly engaged and contextually targeted users of Nestbuilder attracting brands that target home owners and potential home purchasers," said Steve Marques, President and CRO of RealBiz Media Group.

"The video oriented experience of Nestbuilder is an excellent fit for sponsored video content as the user can curate and share," Marques continued.

According to Nestbuilder executives, the click through rates for native video will be 5 to 20 times higher than conventional advertising.

"We were attracted to the end solution that Nativo offers," said Marques. "It means we can move quickly to deploy native advertising solutions and monetize the Nestbuilder platform, which saves us time and money in development and sales, as well as delivers deep performance metrics and engagement analytics," he added.

Nativo boasts more than 1,700 publisher publications already using the Nativo platform to deploy, manage, optimize, and deliver native advertising across their owned and operated media properties.

The Nativo platform has been in development for two years prior to launching in early 2012. They have quietly led the native advertising category since then, and now execute hundreds of millions of native ad impressions per month across their partner publications.

RealBiz Media Group, a real estate digital media and technology company just recently launched its personally branded online video channel, Nestbuilder, which gives real estate agents in the United States the ability to syndicate to clients through social media venues, email, video, and native advertising.

Real Biz's Nestbuilder is making it possible for an estimated 800,000 real estate agents who find themselves without listings each year to have a one-touch source to increase their client base.

According to Marques, the Nestbuilder site is designed to enhance the home shopping experience for homebuyers with informative, entertaining, and highly targeted listings and helpful content. The site gives agents the ability to promote homes as well as the agent's personal brands and local community events that are populated utilizing automatically-generated, custom-tailored home listing agent video reels, which can be syndicated to clients through social media venues and email.

Capturing marketing leads and catering directly to specific clients is a win-win situation, not only for real estate agents, but also for consumers who, thanks to Nestbuilder Agent, can now connect to an agent in a personalized and meaningful way.

A real estate agent that uses Nestbuilder Agent as their primary contact media can optimize their personal brand, allowing them to enhance the circulation of their contact information, listings, community specialization, and other particular services. Increased SEO rankings are expected to drive traffic directly back to agents and increase the duration of client viewership.

The Nativo platform will enable Nestbuilder clients to distribute branded content cross-publication and cross-device with scale, control and relevancy.

About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 250,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, and an existing Virtual Tour network. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.

Safe Harbor Statement
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of ...
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
According to Forrester, public cloud platforms are evolving, blurring the lines between Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) in order to satisfy the needs of enterprises and widen their appeal to developers. In The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014, Forrester evaluates the 16 most significant Enterprise Public Cloud Platforms and details how each vendor fulfills the 19 evaluation criteria points.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
Decisions about budgets and resources are often made without IT even having a seat at the table. As technologist we understand the value of DevOps - but do your business counterparts? If they don't, your DevOps initiatives could lose funding before they start. In her session at DevOps Summit, Jeanne Morain, Strategist / Author at iSpeak Cloud, LLC, will provide insights on how to bridge the gap between business and technology leaders. Attendees will learn prescriptive guidance on balancing wor...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.