News Feed Item

Kelly Osbourne Unveils Latest Snacking Must-Have - WHEAT THINS Popped

WHEAT THINS and Kelly Osbourne to Host a City-Wide Snack Break in New York's Times Square on April 9th

EAST HANOVER, N.J., April 3, 2014 /PRNewswire/ -- WHEAT THINS Popped, the new munchable, poppable chip from the beloved WHEAT THINS brand, makes its red carpet debut in the hands of none other than Kelly Osbourne.  The arbiter of fashion, style and wholesome living, Osbourne, a longtime WHEAT THINS fan, who continues to maintain her amazing lifestyle transformation, is the perfect fit to unveil the brand's first-ever popped chip.  Osbourne's must-have snack, WHEAT THINS Popped, is made with whole grain and is available in three varieties - Sea Salt, Sour Cream & Onion and Spicy Cheddar, adding a bit of flavor to the afternoon snack break.

WHEAT THINS Popped logo

On April 9th, 2014, Kelly Osbourne will join WHEAT THINS to celebrate the launch of WHEAT THINS Popped in New York City.  Visible from blocks away, an interactive WHEAT THINS Popped sculpture made from over 400 balloons will stop individuals in their tracks.  Beginning at 1:30pm EST, fans across the world will have the opportunity to pop the balloons by tweeting using the hashtag #PoppedWheatThins.  After 90 minutes of balloon popping has concluded, at 3pm EST, the snacking hour, WHEAT THINS Popped will invite New Yorkers and visitors alike to take part in the ultimate snack break in the heart of Times Square to officially celebrate the newest addition to the WHEAT THINS family.    

Beyond hosting the launch event in Times Square, Kelly is excited to have found a wholesome snack that fits into her new lifestyle.  She can't wait to share her philosophy and personal tips on how she has been able to maintain a balanced lifestyle and how WHEAT THINS Popped allows her to do it without compromising snacking enjoyment

"I'm thrilled to be partnering with WHEAT THINS, a brand I have enjoyed my entire life, to help launch its newest snack, WHEAT THINS Popped.   I'm not a fan of what's considered 'diet food;' I prefer to eat sensibly.  When I started focusing on living better, I realized that you should never give up the things you love - it's about balance and making smart decisions. So WHEAT THINS Popped fits nicely into my life, fitness routine and Chanel purse (in a little plastic bag, of course)," said Kelly Osbourne.

"As a respected trendsetter who has recently undergone an amazing lifestyle transformation, we think Kelly Osbourne is perfect to inspire our fans to embrace WHEAT THINS Popped and make it their go-to wholesome snack," said Deepti Shrivastava, Senior Brand Manager WHEAT THINS, Mondelez International.

Boasting 10 delicious grams of whole grain per 30 gram serving, WHEAT THINS Popped is an ideal option for those interested in mindful snacking with 120-130 calories per 26 chip (30g) serving, depending on the variety.  WHEAT THINS Popped is currently rolling out nationwide, at a suggested retail price of $3.69 per package.  For additional information follow @WheatThins on Twitter and on Facebook at www.Facebook.com/WheatThins

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.  Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational


Julia Marget

Mondelez International

Michael Riggio




[email protected]

[email protected]

Logo - http://photos.prnewswire.com/prnh/20140403/NY97292LOGO

SOURCE Mondelez International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
I love the beginning of the year. It is always enjoyable to see people's predictions for trends in the coming year. Publications like Fortune, CNN Money, Washington Post and the Atlantic speculate about what gadgets and technologies are going to take off in popularity this year, psychics predict which celebrities will have babies and fall in love, and I start to think about trends like DevOps and where the software delivery industry is headed next.CollabNet, Eric Robertson, predicted.
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...