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Hoy Chicago Launches Weekday Newscast
Spanish newspaper enters first-of-its-kind broadcast partnership with MundoFox 13
|By PR Newswire
|April 3, 2014 10:44 AM EDT
CHICAGO, April 3, 2014 /PRNewswire/ -- Hoy, the leading Hispanic print and digital media company in Chicago, announced today its entrance into broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox. The newscast will be produced in Chicago by the recently-formed Hoy broadcasting team and televised on MundoFox 13 every Monday through Friday from 9-9:30pm (CDT). The first newscast will air on April 18.
Hoy Noticias MundoFox 13 will focus on selectively-curated stories that are tailored to Chicago's Spanish-speaking community, with a focus on in-depth reporting, analysis, and original content. Content will be reflective of the show's new tagline: "El poder de la informacion" - the power of information.
"The dynamic and innovative Hoy Chicago team is once again breaking new ground," said John Trainor, General Manager and Publisher of Hoy Chicago. "Partnering with a reputable broadcasting company like MundoFox, and their local affiliate WOCK-TV, positions Hoy for audience growth and creates valuable opportunities for our advertising clients to expand their reach and use of video."
Hoy Noticias MundoFox 13 will feature news stories highlighting the most important issues affecting Hispanics in the Chicago community.
Additionally, regular segments covering business, sports, education, and lifestyle will be offered, as well as several special interest segments, including:
- Immigration: discussing the latest on immigration laws, trends and reform.
- Mexico Hoy: covering the latest news on economics, politics and social issues in Mexico.
- Motores: showcasing the latest trends in the automotive industry.
- Home Improvement: providing tips on home care and property management.
- Gana Hoy: an engaging game-show segment allowing viewers the chance to win exciting prizes.
"MundoFox 13 is Chicago's fastest-growing Hispanic TV station," said Donald Bae, General Manager of WOCK-TV. "The next step in the evolution of our station is, not only to entertain, but also to educate and inform our viewers. The partnership with an established news organization like Hoy will allow us to deeply connect with our viewers and, at the same time, give our advertisers a unique opportunity within our two powerful brands."
"MundoFox is changing the way Hispanics get their information in this great country. I applaud the leadership, vision and passion that MundoFox 13 and Hoy have demonstrated in bringing this project to fruition and I believe that this groundbreaking partnership will become an example for others to follow in the news industry," said Jorge Mettey, SVP Noticias MundoFox.
While Hoy dominates Chicago's Hispanic print market with more than 770,000 weekly copies distributed (including Hoy Fin de Semana) and a robust digital experience at vivelohoy.com, the MundoFox partnership ventures into unchartered broadcast territory, further expanding Hoy's product offerings across all media platforms. Hoy's recently-appointed Executive Producer of Video Content, Andres Lombana, together with award-winning journalist and Hoy's Managing Editor, Fernando Diaz, will lead the broadcasting division, seeking to go beyond traditional reporting and analysis to find unique ways to serve the diverse Hispanic population.
"Technology allows brands to blur the lines and enter new spaces across mediums," said Joseph Schiltz, Senior Vice President of Marketing and Targeted Media for Tribune Publishing. "We are eager to bring this opportunity to the marketplace."
Hoy is part of Tribune Media Group, publishing two of the leading Spanish-language newspapers in Chicago and Los Angeles. Hoy Fin de Semana is distributed in Chicago, Los Angeles, Philadelphia, Tijuana and Mexicali; Hoy and Hoy Fin de Semana have a combined weekly distribution of over 2 million copies. Hoy boasts the only Spanish-language daily newspaper in Chicago and the Los Angeles Fin de Semana product is the largest home-delivered Spanish-language newspaper in the nation. Hoy has a diversified portfolio that includes online, mobile, out-of-home and digital signage solutions. Hoy is committed to engaging Latino audiences through a strong community presence. Its culturally-relevant content provides advertisers with an effective and trustworthy way to reach Hispanic communities in these two key markets. For more information about Hoy visit www.vivelohoy.com.
About MundoFox 13 Chicago:
MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox's international multimedia business, and RCN, the leading Latin American television network and production company belonging to Organizacion Ardila Lulle (OAL). Together FIC and RCN currently reach over 1.6 billion subscribers worldwide with original series, novelas, dramas, game shows, reality, news and lifestyle programming. MundoFox is estimated to reach nearly 80% of Hispanic households in the United States and is broadcast over-the-air in the Chicago DMA on WOCK-TV, which is owned by Skoki-based KM communications Inc. In addition, WOCK-TV currently airs over the air on Channel 50.3, Channel 388 in SD and 178 in HD on Comcast, Channel 33 on RCN and Channel 13 in SD and 1013 in HD on AT&T U-Verse.
Photo - http://photos.prnewswire.com/prnh/20140403/CG97731
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