|By PR Newswire||
|April 3, 2014 11:57 AM EDT||
NEW YORK, April 3, 2014 /PRNewswire/ -- Velocity, Discovery Channel and The Barrett-Jackson Auction Company announced today that the networks will serve as the exclusive television homes of BARRETT-JACKSON, The World's Greatest Collector Car Auctions™, beginning in January 2015. Velocity and Discovery Channel will broadcast more than 100 hours of live coverage of BARRETT-JACKSON auctions in Scottsdale, Ariz., Palm Beach, Fla., Reno Tahoe, Nev. and Las Vegas, Nev. Also as part of the agreement, BARRETT-JACKSON will air globally on Discovery Networks International, which reaches more than 1.6 billion cumulative subscribers in 224 countries and territories.
"BARRETT-JACKSON is the number one automotive auction brand in the world, and will be the crown jewel of our live programming lineup," said Robert Scanlon, General Manager, Velocity. "The cars you'll see during the more than 100 hours of live coverage on Velocity and Discovery are works of art. We're excited to connect the Velocity and Barrett-Jackson brands, and to continue delivering the very best of the automotive world to our viewers."
"I am extremely excited about the synergies and endless opportunities our relationship with Velocity and Discovery Networks offers us," says Craig Jackson, Chairman & CEO, Barrett-Jackson. "In addition to joining forces once again with Bob Scanlon, we are thrilled to broadcast on a network dedicated entirely to automotive enthusiasts, not just nationally, but to millions of international viewers through multiple viewing opportunities. I look forward to beginning this new partnership with our Scottsdale 2015 auction."
Beginning in January 2015 with the Scottsdale, Ariz. auction, Velocity and Discovery Channel will air 100+ hours of live coverage of every BARRETT-JACKSON auction. Viewers will be brought inside BARRETT-JACKSON's biggest auctions across the U.S. including Palm Beach, Reno and Las Vegas where hundreds of the world's most sought-after, unique and valuable automobiles cross the block.
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in more than 50 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
About The Barrett-Jackson Auction Company:
Barrett-Jackson, The World's Greatest Collector Car Auctions™, was founded in Scottsdale in 1971. Its internationally renowned auctions are hosted in Scottsdale, Arizona; Palm Beach, Florida; Reno Tahoe, Nevada and Las Vegas, Nevada. The events feature hundreds of the world's most sought-after, unique and valuable vehicles where they cross the block in front of a global audience. For more information about Barrett-Jackson, and complete event information visit www.barrett-jackson.com, or call (480) 421-6694. 'Like' us on Facebook or follow us on Twitter @Barrett_Jackson.
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