Click here to close now.


News Feed Item

Quantcast Adds Advertising Industry Leader Mike Kelly To Board

New board member brings deep experience scaling high-growth organizations

SAN FRANCISCO, April 3, 2014 /PRNewswire/ -- Quantcast, a technology company specialized in real-time advertising and audience measurement, announced today that Mike Kelly, an accomplished executive, industry leader and expert on digital and cross-platform media and advertising, has joined the company's board of directors.

Kelly previously served as CEO and president of The Weather Channel Companies from 2009 to 2012. During Kelly's tenure, The Weather Channel Companies experienced record revenue and profits. Kelly also led the impressive growth of its total audience with the most pronounced growth coming from mobile, making The Weather Channel a top-five mobile company in the United States in traffic and revenue.

From 2004 to 2007, Kelly was the founding president of AOL Media Networks, where he was responsible for all of AOL's advertising properties globally, the acquisition of and the company's partnership with Google. While Kelly was at AOL, advertising and commerce revenue more than tripled to over $2.2 billion. Prior to AOL, Kelly was president of global marketing at Time Warner, where he worked with some of the world's largest advertisers to develop and implement cross-platform marketing solutions.  

Kelly is also an officer of the American Advertising Federation, and has served on the board and Executive Committee of The Advertising Council. Kelly's experience spans both new and traditional media, having worked at Time Inc. for 17 years, holding management positions at Fortune and serving as publisher of Entertainment Weekly.

"Adding Mike Kelly's extensive experience of the media and advertising industries and his expertise in scaling sales organizations will amplify our growth planning. He brings great perspective to our board, and I look forward to working with him as we bring Quantcast to the next level in powering advertising for thousands of marketers and publishers," said Konrad Feldman, CEO of Quantcast.

"Quantcast's unique offering of big data and machine learning technology is providing advertisers and publishers with outstanding results, reaching the right people and delivering powerful returns. I have followed them for some time now and am excited to join the board and share my expertise scaling high-growth businesses," said Mike Kelly.

Quantcast Advertise powers the most effective ad campaigns for thousands of marketers around the world, delivering Net New™ customers at scale. From a leadership position in measuring the Internet, Quantcast has created the most comprehensive, accurate and instantaneous map of web activity. With this unique view, massive dataset, and precise predictive modeling, Quantcast identifies and influences high-potential new customers at every point along their entire path-to-conversion. For more information about Quantcast Advertise and Quantcast Measure, please visit

About Quantcast

Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million web destinations, incorporates over 1 trillion new data records every month and continuously processes as much as 30 Petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, and Cisco Systems. For more information, visit

Connect with Quantcast
Read the Blog:
Follow on Twitter:

Visit on Facebook:

SOURCE Quantcast

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
DevOps is here to stay because it works. Most businesses using this methodology are already realizing a wide range of real, measurable benefits as a result of implementing DevOps, including the breakdown of inter-departmental silos, faster delivery of new features and more stable operating environments. To take advantage of the cloud’s improved speed and flexibility, development and operations teams need to work together more closely and productively. In his session at DevOps Summit, Prashanth...
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.