|By Marketwired .||
|April 3, 2014 01:00 PM EDT||
SAN JOSE, CA -- (Marketwired) -- 04/03/14 -- AdTruth, the global leader in device recognition for digital marketing, today announced it has become a supporting member of the IAB's Mobile Marketing Center of Excellence. This position further demonstrates AdTruth's commitment to further the efficiencies and education on mobile advertising. AdTruth's leadership position in the mobile industry perfectly positions them as a member of the Mobile Measurement Task Force Advisory Board. AdTruth partner, Somo, will present a "how to" session on maximizing mobile reach during IAB Mobile Marketplace on April 7th in New York City.
Created in 2010, the goal of the IAB Mobile Marketing Center of Excellence is to support the continued growth of mobile advertising through delivering educational market research, case studies, executive training and education, best practice recommendations and industry events to its members. AdTruth joins industry leaders including AOL, Facebook, Foursquare and Nexage in supporting the Center and its goals.
"Mobile is the platform that matters most to consumers," said James Lamberti, general manager and vice president of AdTruth. "Our goal in taking a industry leadership role within the Center is to ensure all mobile stakeholders have the information and insights they need to take advantage of the opportunities before them. This is something we're already doing with mobile marketing leaders like Somo."
"We're excited to share details of the success we've seen with AdTruth at the IAB Mobile Marketplace event," said Ed Chater, SVP AdTech at Somo. "AdTruth has increased our campaign reach by 40 percent and has improved our media planning and buying capabilities."
AdTruth and Somo -- one of the world's largest independent global mobile solutions company -- will be sharing the stage at IAB Mobile Marketplace on April 7th at the Crowne Plaza in Times Square. During the session, the companies will offer actionable insights on how advertisers, publishers and technology providers can effectively maximize reach on mobile. Additional information and registration details are available from the IAB.
About AdTruth, a division of 41st Parameter, a part of Experian
In a world where people increasingly depend on digital devices for everything from banking to shopping to entertainment and media, creating strong customer relationships is a constant and complex business challenge. AdTruth combines patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth gives marketers a new and better way to recognize and reach their most valuable audiences across every device. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 04:30 PM EDT Reads: 371
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 30, 2016 04:30 PM EDT Reads: 1,819
Sep. 30, 2016 04:30 PM EDT Reads: 729
Sep. 30, 2016 04:00 PM EDT Reads: 3,579
Sep. 30, 2016 03:45 PM EDT Reads: 3,657
Sep. 30, 2016 03:30 PM EDT Reads: 358
Sep. 30, 2016 03:00 PM EDT Reads: 3,665
Sep. 30, 2016 03:00 PM EDT Reads: 1,236
Sep. 30, 2016 03:00 PM EDT Reads: 3,013
Sep. 30, 2016 03:00 PM EDT Reads: 1,652
Sep. 30, 2016 03:00 PM EDT Reads: 551
Sep. 30, 2016 02:45 PM EDT Reads: 662
Sep. 30, 2016 02:45 PM EDT Reads: 2,647
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Sep. 30, 2016 02:30 PM EDT Reads: 2,466
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 02:30 PM EDT Reads: 360