Welcome!

News Feed Item

The Masters Experience From DIRECTV Is Anything but Par for the Course

Millions of golf fans will be adjusting their grip on the TV remote when DIRECTV’s newly enhanced Masters Experience debuts April 10 with live multi-screen, interactive coverage of the 2014 Masters Tournament.

DIRECTV will once again team up with CBS Sports and ESPN to provide fans with expanded coverage of golf’s most prestigious event, offering its exclusive six-screens-in-one Masters Mix channel and an interactive TV app that delivers every statistic, scorecard and tee time at the touch of a button. And new for the app this year: HD graphics with higher resolution for easier reading; player bios and head shots; and the ability to navigate app features while still viewing the full broadcast video.

The Masters Mix (channel 701) will display the main CBS Sports/ESPN feed (702); two “Featured Group” channels (703-704); “Amen Corner” (705), complete coverage of the most famous stretch of Augusta National; holes 15 and 16 (706); and “Masters in Depth” (707), along with a continuously running leader board featuring live tee times, scoring and leaders’ locations on the course. Each extra channel is fully produced with its own announcers. This year, the video cells on the Mix will dynamically update – from six to four to two – as bonus channels go off the air later in the day, for a better view of all the late-round play. The Masters Experience will be broadcast April 10-13 – Thursday and Friday from 3-7:30 p.m. ET, Saturday 3-7 p.m. ET, and Sunday 2-7 p.m. ET.

“The DIRECTV Masters Experience is designed for golf fans who want to immerse themselves in the drama and beauty that is so much a part of the Masters tradition,” said Chris Long, senior vice president, Original Content & Production, DIRECTV. “We’re proud to continue our association with Augusta National, CBS Sports and ESPN to deliver another unmatched Masters Tournament viewing experience for fans at home.”

Viewers will have access to the following interactive menu of features alongside the broadcast video by pressing the red button on their remote: Leader Board, which also provides information on all golfers in the field, including each player’s hole-by-hole stats, and can be customized by selecting their favorite players to more easily track their scores; Scorecard, which displays scores, stats; Groups and Tee Times; Course Tour, Player Bios and Masters On Demand, which will show highlights packages of the previous rounds.

DIRECTV’s Tournament coverage will also include the 2014 Masters Preview Show premiering April 7 from 8:30 – 9:00 a.m. ET on its exclusive Audience Network. CBS Sports golf announcers Jim Nantz and Ian Baker-Finch speak to past and present Masters players, including defending champion Adam Scott, three-time Masters champion and CBS Sports’ lead golf analyst Sir Nick Faldo, and 20-year-old sensation Jordan Spieth – only on DIRECTV. The 2013 Masters Official Film also premieres on the Audience Network March 31 from 6:00 – 7:00 p.m. ET. Through DIRECTV On Demand, viewers can download five highlight packages featuring the top two leaders and three notable players, great drives and sand saves from the first three rounds, as well as highlights from the winner’s final round and great final round finishes. For details on all Tournament coverage visit www.directv.com/masters.

About DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 37 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 13 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 17 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...