Welcome!

News Feed Item

We Feel Your Pain! Zippo Launches Virtual Support System for Owners of Lost Lighters

Americans spend an average of 903 hours of their lives looking for lost items

BRADFORD, Pa., April 3, 2014 /PRNewswire/ -- In response to the thousands of messages received from forlorn owners of lost Zippo lighters, the eponymous maker of iconic windproof lighters today announces the launch of www.ShareThePain.com. Through this new online community consumers can interact with the brand and share the sadness of having to live without their Zippo lighters. Losing a Zippo lighter is exceedingly common, and it takes an emotional toll. A recent survey by Zippo found that 68 percent of Zippo lighter owners in the United States have lost their lighter.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7161251-zippo-launches-online-community-for-owners-of-lost-lighters-sharethepain

#SharethePain with Jax McFlame at ShareThePain.com

"We've been receiving letters, calls and e-mails for decades from Zippo fans sharing their sadness at having lost a cherished lighter," said David Warfel, global marketing director, Zippo. "These run the gamut from matter-of-fact messages about a fisherman dropping his Zippo overboard to heartfelt notes from American war veterans whose military-issued Zippos disappeared during combat."

For many, Zippos are more than just lighters; they are treasured gifts, mementos, keepsakes and symbols of American history. ShareThePain.com will serve as a virtual support system for owners of lost Zippo lighters, where they can share their pain with Jax McFlame, the ultimate Zippo man and all-American tough guy, receive his words of wisdom and start the healing process. There's almost nothing in the world that can rattle Jax, but losing his Zippo lighter is one thing he cannot stand. ShareThePain.com will also act as a forum to promote stories of 'found' Zippo lighters.

"Not every story has a sad ending," Warfel added. "A great 'found Zippo' story that stands out comes from a former New York State fish and game protector. He relayed the tale of a fishing party that caught an 18-pound Pike, dressed the fish and found a Zippo lighter in its stomach. Even after being swallowed by a fish, the lighter was in excellent shape and lit on the first try. This is just one of the thousands of stories from devoted Zippo fans who have had to deal with the pain of losing a lighter, or in this case the joy of finding one that was lost by a previous owner."

The Zippo survey shows that the average American spends 54,180 minutes, or 903 hours, of his or her life searching for lost belongings[1], with 84.2 percent of respondents noting that they would either "panic" or "swear/curse" if they lost a valued item. Of the respondents who owned and then lost a Zippo lighter, nearly 20 percent noted that they were "devastated" upon realizing their lighter was lost.

The U.S.'s top 5 most commonly lost items are:

  1. Pen
  2. Money
  3. Lighter
  4. Car keys
  5. Jewelry

Notes to editors
The Zippo study into lost items was conducted in January 2014 amongst 11,117 people across 10 countries and three continents. 1,030 Americans were surveyed as part of the study.

About Zippo
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee – "It works, or we fix it free.™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts.  Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA.  For more information, visit Zippo.com.

[1]Calculated on the average U.S. lifespan of 78.7 years, CDC 2011

Global Lost Stats and Facts #SharethePain

 

Lost your lighter? Visit SharethePain.com

 

Zippo launches support system for owners of lost lighters

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7161251-zippo-launches-online-community-for-owners-of-lost-lighters-sharethepain

SOURCE Zippo Manufacturing Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...