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North Carolina Tech Startup Windsor Circle Wins Google Demo Day Competition
|By Business Wire
|April 3, 2014 03:13 PM EDT
Windsor Circle pitched its Retention
Automation software for retail and prevailed against 10 startups
from the 7 Google for Entrepreneurs tech hubs across North America in
yesterday’s first ever Google Demo Day competition, held at Google
Ventures’ Startup Lab.
Windsor Circle joined Automated Insights as one of two North Carolina
teams who earned the chance to compete, from well over 1,000 start-ups
nationwide, Windsor Circle’s victory not only means increased
opportunities for the company itself, but also promises to help further
the growth and entrepreneurial potential of regional markets like North
Carolina’s Triangle area.
Revolution Ventures CEO and AOL Founder Steve Case, who helped judge the
event, presented Windsor Circle’s team with the winning trophy. Case
then surprised the audience by personally pledging $100K in investor
funds to each of the contestants, as part of each of their larger
fundraising rounds. In addition, the Windsor Circle team, including CEO
Matt Williamson, CTO Chris Humphres and Vice President of Marketing
Andrew Pearson, will remain in Silicon Valley throughout the week to
meet with other interested investors.
“This victory couldn’t have come at a better time for Windsor Circle,”
remarks Humphres. “We are currently in the midst of raising $5M+ in new
investment funds. National attention during this process will help us
augment the incredible financial and other support we’ve received from
the NC-based investment community with larger capital contributions from
other markets essential for growing our company.”
At the event, Williamson pitched Windsor Circle’s powerful marketing
software to a group of nearly 150 people that included Silicon Valley
financiers, as well as venture capitalists and angel investors from
around the country. His pitch addressed the ways that Windsor Circle’s
powerful automated retention platform helps e-commerce retailers
leverage consumer data and their marketing software in order to better
reach and retain existing customers.
“The average marketer doesn’t know what to do with big data – it’s a big
problem,” said Williamson. “Windsor Circle has solved it. Our retention
automation platform makes it push-button simple for any retailer to
enjoy the data-driven marketing techniques used by the top 1% of
Google for Entrepreneurs, with 7 partner tech hubs across the U.S. and
Canada, planned the event in response to requests for more access to
capital for startup companies located outside of larger areas, like
Silicon Valley, where investment opportunities abound. Windsor Circle’s
Andrew Pearson praises the effect that the competition will have for the
future of such regional markets.
“Google for Entrepreneurs has delivered on their pledge to help tech
startups outside of the Valley. This is a huge moment for Durham and the
Triangle area, and for other growing regions with amazing
entrepreneurial talent to be discovered. It puts us on the map and shows
that companies from smaller areas are as viable and fundable as those in
typical investor markets,” notes Pearson, himself one of Windsor
Circle’s first seed investors.
Many local contingents put a great deal of time, energy, and money into
supporting Windsor Circle and the local entrepreneurial spirit by
hosting networking events, providing office space, and offering funding.
Representatives from several of these companies also traveled to support
Windsor Circle at the event, including John Cambier from IDEA Fund
Partners, one of Windsor Circle’s investors; the American Underground’s
Adam Klein; Research Triangle Foundation’s Anna Penner and Mason
Ailstock; Bull City Venture Partners’ David Jones; and the Center for
Entrepreneurial Development’s Dhruv Patel. “We couldn’t have done it
without them,” Williamson states.
On April 11, the American Underground, 1 of the 7 Google for
Entrepreneurs tech hubs, will host a victory celebration party for
Windsor Circle at their Main Street location in Durham. The event is
free and open to the public. For more information or to RSVP, visit startupjourney.eventbrite.com.
To learn more about Windsor Circle’s retention marketing automation
software and e-commerce data solutions, visit www.windsorcircle.com,
or contact sales (at) windsorcircle.com.
About Windsor Circle: Windsor Circle's Retention Marketing
Platform helps online retailers keep and monetize their existing
customers through data-driven, personalized and automated lifecycle
marketing programs, connecting e-commerce platforms, email marketing
software, and other data sources; analyzing customer purchase history
and behavior; and automating customer loyalty, product recommendation,
and other segmented email campaigns.
For press queries or further information, contact Andrew Pearson at
(877) 848-4113, or via email at andrew (at) windsorcircle.com.
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