Welcome!

News Feed Item

Varick Media Management Taps RUN as a Preferred Mobile Partner

Demand-Side Platform Offers First-Party Data Activation Across Screens

NEW YORK, NY -- (Marketwired) -- 04/03/14 -- Targeting mobile customers just got easier for customers of Varick Media Management (VMM), thanks to a preferred partnership the leading independent trading desk announced with RUN. RUN's cookieless data-management platform enables VMM's clients to identify connected devices in real-time, highly targetable and hyper-local environments, sending the right messages to consumers at just the right time.

"We're very excited to bring our cookieless mobile targeting technology to the smart and talented people at VMM," said RUN CEO Seth Hittman. "VMM's people really understand the landscape and the technology, and know how to work across screens and devices with tremendous precision. We do a great deal of laptop business, but mobile is where a whole new set of opportunities are, and we're glad to go there with VMM."

Under the agreement, VMM will build upon its ability to deliver programmatic media across screens, reaching today's mobile, multiple-device consumer with the right messages at the right times and places. The two companies will also work to help bridge RUN's wealth of mobile and bid data with Varick's proprietary DMP and data processing and analytics practice.

The RUN agreement is only the most prominent of a number of moves Varick has made in recent months to reboot its mobile offering. Among the others:

  • Because Varick works with many mobile Demand-Side Platforms, or DSPs, it's able to offer multichannel and multiformat solutions. The RUN partnership, for example, thus becomes part of Varick's multimarketplace
  • Varick can target a consumer on multiple devices at various times of day -- taking advantage of the knowledge that people are more likely to be on their phones in the morning and tablets at night
  • It can apply data science to targeting parameters in order to optimize campaigns
  • Its formats span IAB Rising Stars, mobile video, standard banner placements and native advertising

"Varick Media Management has helped us succeed in an earlier mobile campaign, and has now sharpened its mobile offering with the latest technology," said Assembly CEO Martin Cass. "The partnership with RUN strengthens that offering even further. We look forward to running our next mobile campaign with VMM."

"Many advertisers have been frustrated that the mobile environment, which holds such promise for location-based targeting, has not offered a simple, reliable, privacy-friendly desktop-type cookie-based targeting alternative," said Varick Media Management's VP of Product Strategy, Jim Caruso. "RUN has helped solved the targeting problem without cookies, and we look forward to enabling our clients to benefit from RUN's skill."

This story appeared first in MediaPost.

About RUN

RUN is a leader in mobile-focused programmatic advertising technology. RUN currently offers a programmatic buying platform that empowers clients with self-serve or managed service capabilities, all backed by real-time, up-to-the-second analytics. Some of the unique features of the platform include RUN's proprietary mobile signature product, which enables cookie-less ad targeting and conversion tracking across all operating systems and devices. For more, visit http://www.runads.com/.

About Varick Media Management

Varick Media Management (VMM) launched in 2008 as the first data-driven trading desk for agencies and brands. VMM's skilled human capital leverages granular audience insights and real-time bidding through a multi-marketplace tech approach to drive outcomes across media channels, devices and formats.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...