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WIND Mobile Introduces a Range of New Plans to Mark Its 700,000 Subscriber Milestone

Record Q1 sales and continuing growth for WIND Mobile as it enhances service offerings to add additional value for consumers

TORONTO, ONTARIO -- (Marketwired) -- 04/03/14 -- Editors note: There is a graphic associated with this press release.

Today, WIND Mobile announced a plethora of new unlimited options as part of the company's continued dedication to true mobile freedom in Canada. This announcement comes as WIND continues its success in the Canadian market and as its customer base exceeds the 700,000 active subscriber mark.

A known industry-changer, WIND Mobile's new plans will offer yet more value to address customer's needs, including a new plan that offers real unlimited service in Canada and across the U.S.A. The additional new plans, effective April 7th, 2014, will be as follows:

- The $25 per month plan featuring Unlimited Canada-wide Talk and Text is perfect for those who don't use much data but want to stay connected Canada-wide.

- The $35 per month plan is the perfect smartphone starter plan, featuring Unlimited Data, Talk and Text plus a $150 handset subsidy, allowing customers access to the latest entry-level smartphones from $0.

- Introducing the $60 per month plan, the first monthly plan to include Unlimited Data, Talk, Text, in Canada and across the U.S.A, Voicemail+, World Saver plus a $500 handset subsidy or service credits.

These new plans join a strong service line-up which includes both the existing WIND40 and WIND50 unlimited plans.

"We have seen great growth across Canada from customers turning to WIND Mobile for contract-free options and fair, transparent pricing," said Pietro Cordova, Chief Operating Officer, WIND Mobile. "Our new plans show that we are continually looking at ways to improve our service offering to better meet the needs of our customers. We know they want more choice, more options and more freedom than ever before. The addition of these new unlimited plans means WIND offers something for every customer's need."

In 2014, WIND Mobile set industry standards by becoming the first Canadian carrier to offer U.S. unlimited roaming for only $15 per month. Today's announcement aims to, once again, shake up the industry by introducing the first Canadian plan to include unlimited data, talk and text in Canada and across the U.S. for only $60 per month. As the wireless industry sees prices continue to rise, WIND Mobile has retained a strong price-point while adding more value for customers. This is a value proposition that is clearly working, as WIND's subscriber base continues growing in strength, assisted by record sales in the first quarter of 2014. As Canada's fourth wireless carrier, WIND recently surpassed the 700,000 subscriber mark; this is just the beginning for the fast-growing mobile company.

"We are a relatively young challenger in wireless but we've already accomplished so much," said Cordova. "Hitting 700,000 subscribers reiterates that Canadians are looking for competition in the wireless industry and consumers trust us to bring them the very best value. Without being required to sign a contract, our customers consistently have access to the newest phones and the best plans in the market. Our 700,000 subscribers prove that Canadians stay with WIND Mobile because they want to, not because they have to."

WIND Mobile continues to offer customers great value plans and the latest mobile devices and is excited to welcome iconic new devices such as the new Samsung Galaxy S5 and HTC One (M8) later this month. Customers also have the option of bringing their own device, including the iPhone 5S, iPhone 5C, Nexus 5 and many others, for up to $500 in service credits. See 'Why WIND' for more information on how WIND Mobile is bringing true unlimited plans with no hidden fees to mobile consumers in Canada.

About WIND Mobile

WIND Mobile is dedicated to improving the Canadian wireless experience by offering customers simple and transparent plans, including real unlimited voice/data/text with no-term contracts and no hidden fees. Committed to becoming the country's fourth national carrier, WIND has more than 700,000 happy customers in Canada and is a part of Amsterdam-based VIMPELCOM Ltd., a global company with nearly 220 million customers. Learn more about WIND Mobile at www.windmobile.ca.

To view the graphic associated with this press release, please visit the following link: http://media3.marketwire.com/docs/windmobilerateplan.jpg.

Contacts:
WIND Mobile
Alexandra Maxwell
Public Relations and Social Media Specialist
416-557-5709
[email protected]
www.windmobile.ca

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