|By Marketwired .||
|April 3, 2014 06:07 PM EDT||
DALLAS, TX -- (Marketwired) -- 04/03/14 -- Koeppel Direct has released a new infographic highlighting the findings of a Nielsen study that examines TV viewers' use of tablets and smart phones. The infographic asks the question, "Is your agency connecting the dots between second screens?" and goes on to highlight various statistics found in the study. These figures include the fact that an estimated 76% of tablet owners use them while watching TV, whereas some 63% of smartphone owners are estimated to do the same according to Nielsen.
Other sections of the infographic highlight the fact that second screen users are employing them to buy a product that is advertised on TV, engage in social networking, and purchase coupons/deals related to television programs. "The evidence suggests that these second screen usage trends are only increasing," remarked the agency's President, Peter Koeppel, "Our infographic is designed to communicate the statistics in a fun and visually compelling way, and to highlight the fact that Koeppel Direct is committed to tracking consumer behavior from one screen to another."
About Koeppel Direct: Koeppel Direct uses DRTV as the hub for integrated campaigns to create awareness and drive sales across all channels. Their direct marketing arsenal includes DRTV, online, radio, print, and mobile engineered to seamlessly integrate and deliver accountable results. Whether your customer picks up the phone, orders online, or buys at retail, their media will drive purchase intent, deliver ROI, and engage your consumer with a consistent and cost-effective media presence. Learn more at http://www.koeppeldirect.com or telephone 972-732-6110.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2560034
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Sep. 25, 2016 06:45 AM EDT Reads: 1,728
Sep. 25, 2016 06:30 AM EDT Reads: 2,794
Sep. 25, 2016 05:45 AM EDT Reads: 1,602
Sep. 25, 2016 05:30 AM EDT Reads: 977
Sep. 25, 2016 04:45 AM EDT Reads: 1,498
Sep. 25, 2016 04:15 AM EDT Reads: 1,678
Sep. 25, 2016 04:15 AM EDT Reads: 1,380
Sep. 25, 2016 03:15 AM EDT Reads: 3,349
Sep. 25, 2016 03:00 AM EDT Reads: 1,470
Sep. 25, 2016 02:45 AM EDT Reads: 1,711
Sep. 25, 2016 02:45 AM EDT Reads: 874
Sep. 25, 2016 02:15 AM EDT Reads: 1,212
Sep. 25, 2016 12:45 AM EDT Reads: 1,929
Sep. 25, 2016 12:45 AM EDT Reads: 1,037
Sep. 25, 2016 12:30 AM EDT Reads: 1,600