Welcome!

News Feed Item

McDonald's and Harlem's Fashion Row Strike Up Partnership to Launch 2014 McCafe Student Fashion Design Competition

Winning look will be worn by 11th Annual McDonald's 365Black Awards red carpet host

OAK BROOK, Ill., April 3, 2014 /PRNewswire/ -- Beverages and fashion collide as McDonald's USA has joined forces with Harlem's Fashion Row™ (HFR) to launch the 2014 McCafe Student Fashion Design Competition. Students from historically black colleges and universities nationwide in fashion design programs are encouraged to enter. Student designers must submit at least one sketch of a red carpet look inspired by the McCafe brand. McCafe brewed coffee is a rich signature blend of the highest quality coffee beans. In designing a rich and high quality fashion piece, the student designers will pull inspiration from the warm brown tones of the 100% Arabica beans used in the McCafe brewed coffee to the cool, bright colors of the fruit smoothies and all of the delicious McCafe beverages in between.  In addition to their design, each student must also submit a biography and enrollment certification letter to harlemsfashionrow.com/hfru by Tuesday, April 15, 2014, at 5 p.m. Eastern for their chance to win.

Celebrity stylist June Ambrose spoke to Howard University students today about diversity in fashion, as a part of a Harlem’s Fashion Row-U (HFR-U) initiative presented by McCafé. McDonald’s partnered with HFR to launch the 2014 McCafé Student Fashion Design Competition, open exclusively to HBCU students. From now through April 15, students can submit at least one McCafé-inspired red carpet look. The winner’s design will be...

One grand prize winner will receive the opportunity of a lifetime – an apprenticeship with noted fashion designer Evelyn Lambert; his or her design will be worn by the 11th Annual McDonald's 365Black Awards red carpet host; an all-expense paid trip to the awards show taping, which takes place in New Orleans during Essence Festival™ presented by Coca-Cola® ; a $1,000 scholarship; and his or her sketch featured on an HFR signature "I Am Fashion" tee. One runner-up will receive a $500 scholarship and have his or her sketch featured on the limited-edition tee. Results will be announced via Harlem's Fashion Row's website and social media platforms on Thursday, May 1, 2014, at noon Eastern.  More information about the competition can be found at harlemsfashionrow.com.

"Harlem's Fashion Row and is excited to partner with McDonald's to provide HBCU fashion students with this unique opportunity," said Brandice Henderson, CEO and founder of HFR. "The competition will celebrate and encourage the next generation of fashion designers of color to pursue their dreams and provide them with access to the fashion world's elite."

The launch of the McCafe Design Competition, in conjunction with HFR's newest initiative Harlem's Fashion Row-University (HFR-U) took place on Howard University's Campus today with veteran stylist and media personality, June Ambrose.  As an extension of HFR's popular "Conversations With…" series, Ambrose led an informative question and answer discussion with future style go-getters on the fashion industry's lack of diversity. Additionally, students were treated to a variety of McCafe beverages, including brewed coffee, frappes, and smoothies.

"This competition is one way for McCafe to connect with our fun — and fashionable — consumers," said Elizabeth Campbell, McDonald's senior director of U.S. Menu Innovation. "McCafe beverages are the perfect complement for aspiring designers as they work tirelessly to pursue their dreams."

The 2014 McCafe Student Fashion Design Competition is an extension of McDonald's 365Black platform, an initiative that celebrates the pride, heritage and achievements of African-Americans year round.   HFR's efforts to promote and support diversity in the fashion industry align with the 365Black platform.  McDonald's encourages everyone who is grinding daily to pursue their dreams, fashion or otherwise, to follow @McCafe on Twitter and join the conversation using #McCafeGrind. To learn more about the 365Black initiative, visit www.365Black.com.

To learn more about Harlem's Fashion Row, visit www.harlemsfashionrow.com and follow them at @HFRMovement.

ABOUT MCDONALD'S USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds. To learn more about the 365Black initiative, visit www.365Black.com.

About McCafe
McDonald's collection of coffee and espresso based McCafe beverages are made with 100 percent Arabica beans sourced from the rich soils of Central and South America. In addition to the existing variety of McCafe beverages, McCafe also introduces limited-time seasonal offerings at participating restaurants throughout the year. McCafe invites coffee drinkers across the U.S. to stop by their local participating McDonald's restaurant for a freshly brewed small McCafe coffee during McDonald's first-ever national Free Coffee Event.  Free McCafe coffee is available during breakfast hours from March 31 through April 13 in participating restaurants. Starting in mid-April, McCafe will surprise a Twitter follower every day this year with McCafe coffee and prizes. For more information and to keep up with flavors of our McCafe line, visit www.mcdonalds.com/mccafe, or follow us on Twitter (@McCafe).

About Harlem's Fashion Row
(HFR) is a unique movement founded to increase diversity in fashion, by producing events to educate, stimulate, and advance opportunities for emerging designers of color. HFR provides a platform for the selected emerging artists during the most highly attended event in the industry, New York Fashion Week. HFR has gained corporate support from companies such as AOL, Target Stores, Iman Cosmetics, Sprite Green, Dark & Lovely, and BET. Harlem's Fashion Row has also been covered by Women's Wear Daily, NY Daily News, Fashionista, New York Time Out, and Jones Magazine, as well as, "That's So New York", The Cut, NY Racked, Black Enterprise, and Centric.

About HFR-U
HFR-U strives to inspire, nurture, and advance the next generation of diverse fashion industry talent by offering professional development and networking opportunities to undergraduate students. This initiative offers future fashion careerists an opportunity to discover and discuss the business of fashion through informative master classes, live experiences, and networking with industry professionals of note.

McDonald's, McCafe, and 365Black are trademarks of McDonald's Corporation and its affiliates.         

© 2014 McDonald's

Celebrity stylist June Ambrose (right) and Harlem’s Fashion Row (HFR) founder Brandice Henderson-Daniel discuss diversity in fashion with Howard University students. McDonald’s partnered with HFR to launch the 2014 McCafé Student Fashion Design Competition, open exclusively to HBCU students. From now through April 15, students can submit at least one McCafé-inspired red carpet look. The grand prize winner’s design will be...

Photo - http://photos.prnewswire.com/prnh/20140403/CG98164-a

Photo - http://photos.prnewswire.com/prnh/20140403/CG98164-b

SOURCE McDonald’s USA

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.