News Feed Item

Children's Fashion Retailer Kids 21 Selects IBM Commerce on Cloud to Expand into 15 Markets Across Asia-Pacific

IBM Cloud and Digital Analytics Technologies Help Leading Retailer Accelerate Growth and Deliver Personalized Promotions

AMONK, N.Y. and SINGAPORE, April 3, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that Kids 21, a leading children's fashion retailer operated by luxury fashion group Club 21, will use its cloud, e-commerce and analytics software to deliver personalized experience while expanding its online presence across Asia-Pacific. When it launches in the third quarter, the new online site will increase Kids 21's reach from four to more than 15 countries in the region.

IBM Corporation logo

Delivered through the IBM SoftLayer cloud platform, the IBM WebSphere Commerce software will give Kids 21 a powerful customer interaction platform for omni-channel commerce.  In addition, Kids 21 will use IBM's cloud-based Digital Analytics across its branded storefronts to understand real-time shopping trends and deliver personalized promotions based on the unique preferences of its customers.  The company's online operations will also benefit from improved scalability, speed and security with faster provisioning of cloud computing resources through IBM SoftLayer's dedicated servers. 

Established by Club 21 in 1997, Kids 21 currently operates 16 retail outlets located in Singapore, Malaysia, China (Hong Kong) and Thailand. They carry more than 80 fashion apparel brands including a children's range of adult lines such as Armani, Dolce & Gabbana, John Galliano, Marc Jacobs, Lanvin, Oscar de la Renta, Paul Smith and Stella McCartney.

Kids 21 needed speed and agility to expand its digital foothold and compete against other Web boutiques and e-commerce sites in the region's booming online market.  According to Forrester Research, the total online retail revenue from just five markets – China, India, Japan, South Korea and Australia – is expected to grow from US$398 billion in 2013 to US$858 billion in 2018*.

"We are delighted to be working with IBM and their business partner Cnetric to launch our Kids21 online presence in Asia. Our ambition is to carry forward the exceptional customer experience and fashion curation we offer to our discerning and fashion conscious customers into the online world. We will also use this initiative to drive Kids21 into new markets across Asia Pacific," said E-Len Fu, director of Kids 21.

"We selected Cnetric and IBM WebSphere Commerce due to their combined extensive experience in online retail and the rich capabilities in the software to help personalize the customer experience. We also chose the cloud-based offering to reduce overall cost and improve speed to market which is very important to our growth plans," she added.

Kids 21 teamed up with IBM and IBM Business Partner Cnetric in a Commerce-as-a-Service deployment to further strengthen their position as both a fashion-forward retailer and future-ready enterprise. The combination of cloud, e-commerce and business analytics technologies will strengthen Kids 21's customer service and brand loyalty. 

According to a study done by the IBM Center for Applied Insights, the use of Software-as-a-Service (SaaS) not only helps save costs but also provides a significant competitive advantage by improving the customer experience.  Kids 21 can now provide a superior shopping experience, improve time to market and reduce costs without the large upfront investments required to build a new digital platform or physical storefront in each market.

"By integrating its e-commerce roadmap with analytics and cloud, Kids 21 is well-prepared to take the lead in the retail industry of the future, deepen engagement with customers and secure greater brand loyalty and advocacy," said Elsie Tan, country manager, Software Group, IBM Singapore. "With Smarter Commerce, retailers can transform their business processes to more quickly respond to shifting customer demands in the digitally-transformed marketplace."

*Forrester Research's Asia Pacific Online Retail Forecast, 2013 to 2018

About Club 21
Kids 21 is a subsidiary of Club 21, Asia's leading purveyor of luxury fashion with 3,800 employees across four continents. Established in 1972, Club 21 has managed over 250 brands across nearly 400 stores in Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, the United Kingdom and the USA. For more information, visit http://www.club21global.com/

About Cnetric
Cnetric is a Premier IBM business partner with core competencies in Collaborative eCommerce, Business Process Management and Business Analytics, across a wide range of IBM technologies. Leveraging IBM Smarter Commerce on IBM SoftLayer platform, Cnetric's Commerce-as-a-Service offering, called Universal Commerce Suite (UCS), provides retailers with a cost-effective e-Commerce platform to build an online business and engage customers more personally. For more information on Cnetric and its solutions, visit: http://www.cnetric.com/

About IBM
IBM's Smarter Commerce initiative supports companies transform their business model and processes to more quickly respond to shifting customer demands in today's digitally-transformed marketplace. For more information about IBM Smarter Commerce for Retail, visit http://www-01.ibm.com/software/commerce/retail/

Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide.  IBM has helped more than 30,000 clients around the world, and processes more the 5.5M client transactions daily through IBM's public cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/smartcloud. Follow us on Twitter at @IBMcloud and on our blog at http://www.thoughtsoncloud.com.  Join the conversation #ibmcloud.

For more information about IBM, visit http://www.ibm.com

Contact(s) Information

Amanda Carl
IBM Global Communications
[email protected]

Harriet Ip
IBM External Relations
[email protected]

Logo - http://photos.prnewswire.com/prnh/20090416/IBMLOGO


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...