Welcome!

News Feed Item

Children's Fashion Retailer Kids 21 Selects IBM Commerce on Cloud to Expand into 15 Markets Across Asia-Pacific

IBM Cloud and Digital Analytics Technologies Help Leading Retailer Accelerate Growth and Deliver Personalized Promotions

AMONK, N.Y. and SINGAPORE, April 3, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that Kids 21, a leading children's fashion retailer operated by luxury fashion group Club 21, will use its cloud, e-commerce and analytics software to deliver personalized experience while expanding its online presence across Asia-Pacific. When it launches in the third quarter, the new online site will increase Kids 21's reach from four to more than 15 countries in the region.

IBM Corporation logo

Delivered through the IBM SoftLayer cloud platform, the IBM WebSphere Commerce software will give Kids 21 a powerful customer interaction platform for omni-channel commerce.  In addition, Kids 21 will use IBM's cloud-based Digital Analytics across its branded storefronts to understand real-time shopping trends and deliver personalized promotions based on the unique preferences of its customers.  The company's online operations will also benefit from improved scalability, speed and security with faster provisioning of cloud computing resources through IBM SoftLayer's dedicated servers. 

Established by Club 21 in 1997, Kids 21 currently operates 16 retail outlets located in Singapore, Malaysia, China (Hong Kong) and Thailand. They carry more than 80 fashion apparel brands including a children's range of adult lines such as Armani, Dolce & Gabbana, John Galliano, Marc Jacobs, Lanvin, Oscar de la Renta, Paul Smith and Stella McCartney.

Kids 21 needed speed and agility to expand its digital foothold and compete against other Web boutiques and e-commerce sites in the region's booming online market.  According to Forrester Research, the total online retail revenue from just five markets – China, India, Japan, South Korea and Australia – is expected to grow from US$398 billion in 2013 to US$858 billion in 2018*.

"We are delighted to be working with IBM and their business partner Cnetric to launch our Kids21 online presence in Asia. Our ambition is to carry forward the exceptional customer experience and fashion curation we offer to our discerning and fashion conscious customers into the online world. We will also use this initiative to drive Kids21 into new markets across Asia Pacific," said E-Len Fu, director of Kids 21.

"We selected Cnetric and IBM WebSphere Commerce due to their combined extensive experience in online retail and the rich capabilities in the software to help personalize the customer experience. We also chose the cloud-based offering to reduce overall cost and improve speed to market which is very important to our growth plans," she added.

Kids 21 teamed up with IBM and IBM Business Partner Cnetric in a Commerce-as-a-Service deployment to further strengthen their position as both a fashion-forward retailer and future-ready enterprise. The combination of cloud, e-commerce and business analytics technologies will strengthen Kids 21's customer service and brand loyalty. 

According to a study done by the IBM Center for Applied Insights, the use of Software-as-a-Service (SaaS) not only helps save costs but also provides a significant competitive advantage by improving the customer experience.  Kids 21 can now provide a superior shopping experience, improve time to market and reduce costs without the large upfront investments required to build a new digital platform or physical storefront in each market.

"By integrating its e-commerce roadmap with analytics and cloud, Kids 21 is well-prepared to take the lead in the retail industry of the future, deepen engagement with customers and secure greater brand loyalty and advocacy," said Elsie Tan, country manager, Software Group, IBM Singapore. "With Smarter Commerce, retailers can transform their business processes to more quickly respond to shifting customer demands in the digitally-transformed marketplace."

*Forrester Research's Asia Pacific Online Retail Forecast, 2013 to 2018

About Club 21
Kids 21 is a subsidiary of Club 21, Asia's leading purveyor of luxury fashion with 3,800 employees across four continents. Established in 1972, Club 21 has managed over 250 brands across nearly 400 stores in Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, the United Kingdom and the USA. For more information, visit http://www.club21global.com/

About Cnetric
Cnetric is a Premier IBM business partner with core competencies in Collaborative eCommerce, Business Process Management and Business Analytics, across a wide range of IBM technologies. Leveraging IBM Smarter Commerce on IBM SoftLayer platform, Cnetric's Commerce-as-a-Service offering, called Universal Commerce Suite (UCS), provides retailers with a cost-effective e-Commerce platform to build an online business and engage customers more personally. For more information on Cnetric and its solutions, visit: http://www.cnetric.com/

About IBM
IBM's Smarter Commerce initiative supports companies transform their business model and processes to more quickly respond to shifting customer demands in today's digitally-transformed marketplace. For more information about IBM Smarter Commerce for Retail, visit http://www-01.ibm.com/software/commerce/retail/

Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide.  IBM has helped more than 30,000 clients around the world, and processes more the 5.5M client transactions daily through IBM's public cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/smartcloud. Follow us on Twitter at @IBMcloud and on our blog at http://www.thoughtsoncloud.com.  Join the conversation #ibmcloud.

For more information about IBM, visit http://www.ibm.com

Contact(s) Information

Amanda Carl
IBM Global Communications
[email protected]

Harriet Ip
IBM External Relations
+65-8418-1521
[email protected]

Logo - http://photos.prnewswire.com/prnh/20090416/IBMLOGO

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...