|By Marketwired .||
|April 3, 2014 11:58 PM EDT||
DALLAS, TX -- (Marketwired) -- 04/03/14 -- Koeppel Direct has released a new infographic highlighting the findings of a Nielsen study that examines TV viewers' use of tablets and smart phones. The infographic asks the question, "Is your agency connecting the dots between second screens?" and goes on to highlight various statistics found in the study. These figures include the fact that an estimated 76% of tablet owners use them while watching TV, whereas some 63% of smartphone owners are estimated to do the same according to Nielsen.
Other sections of the infographic highlight the fact that second screen users are employing them to buy a product that is advertised on TV, engage in social networking, and purchase coupons/deals related to television programs. "The evidence suggests that these second screen usage trends are only increasing," remarked the agency's President, Peter Koeppel, "Our infographic is designed to communicate the statistics in a fun and visually compelling way, and to highlight the fact that Koeppel Direct is committed to tracking consumer behavior from one screen to another."
About Koeppel Direct: Koeppel Direct uses DRTV as the hub for integrated campaigns to create awareness and drive sales across all channels. Their direct marketing arsenal includes DRTV, online, radio, print, and mobile engineered to seamlessly integrate and deliver accountable results. Whether your customer picks up the phone, orders online, or buys at retail, their media will drive purchase intent, deliver ROI, and engage your consumer with a consistent and cost-effective media presence. Learn more at http://www.koeppeldirect.com or telephone 972-732-6110.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2560213
Aug. 26, 2016 10:45 PM EDT Reads: 2,050
Aug. 26, 2016 10:00 PM EDT Reads: 1,837
Aug. 26, 2016 09:15 PM EDT Reads: 1,424
Aug. 26, 2016 07:15 PM EDT Reads: 389
Aug. 26, 2016 07:00 PM EDT Reads: 648
Aug. 26, 2016 07:00 PM EDT Reads: 689
Aug. 26, 2016 06:00 PM EDT Reads: 1,919
Aug. 26, 2016 05:00 PM EDT Reads: 665
Aug. 26, 2016 04:45 PM EDT Reads: 1,528
Aug. 26, 2016 04:30 PM EDT Reads: 2,305
Aug. 26, 2016 04:00 PM EDT Reads: 3,930
Aug. 26, 2016 03:45 PM EDT Reads: 556
Aug. 26, 2016 03:15 PM EDT Reads: 426
Aug. 26, 2016 01:30 PM EDT Reads: 3,417
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 26, 2016 01:00 PM EDT Reads: 1,976