Click here to close now.




















Welcome!

News Feed Item

DataCandy Launches Loyalty Program Education Efforts for Quebec Retailers with Dedicated Vice President & General Manager of Quebec Region and an Online Classroom Series

DataCandy, a North American leader in customer loyalty programs, gift card platforms and shopper engagement technologies, is on a mission to educate retailers in the Quebec region regarding the valuable benefits of investing in a loyalty program. The new initiative led by Daniel Mainville, Vice President and General Manager of the Quebec Region for DataCandy, will utilize industry research and best practices to demonstrate why leveraging customer data and shopping patterns through a loyalty and gift card program provides a competitive advantage in the crowded Quebec marketplace.

“There is a strong need for retailers in Quebec to better understand the benefits and competitive advantages that can be gained from a strong loyalty or gift card program and how to justify the investment,” says Daniel Mainville of DataCandy. “Retailers I speak with seem to have no understanding of their best customers. Once a retailer knows what makes their customer tick, they can develop strategic promotions and allocate marketing dollars much more effectively to target the right segmentation of customers.”

On April 19, DataCandy will debut its complementary, educational webinar series known as the DataCandy Classroom for Quebec retailers looking to gather fact-based insights about managing a successful loyalty reward program. DataCandy has an outstanding track record for implementing loyalty and gift card best practices and proven methodologies for Quebec retailers, including DeSerres, Ultramar, BMR and St-Hubert. The new webinar series paired with Mainville’s 20 years of consulting and technology experience enables DataCandy to further support retailers on the process and benefits of developing and launching a loyalty program.

According to Mainville, there is a strong misconception among Quebec retailers that implementing a loyalty or gift card program is a manual, tedious and complicated process that outweighs the benefits. Many retailers also believe they lack the resources to successfully manage and maintain a loyalty program that will produce a strong return on investment.

“Advances in loyalty technology have both simplified and automated the consumer engagement processes,” says Mainville. “Retailers have the ability to personalize campaigns quickly and capitalize on data from social media platforms to gain a better understanding of their best customers.” Mainville continued, “The fact is, a loyalty platform is much more cost-effective in increasing overall revenues considering a retailer will spend up to 10 times more to acquire a new customer then it does to engage with an existing customer.”

DataCandy’s simple-to-use, yet highly sophisticated software platform enables retailers to obtain real-time, SKU-based customer and product level information. By tapping into the data generated from in-store and online purchase decisions, as well as opinions shared on social media outlets, Quebec retailers will have the tools and insights needed to increase basket size, store visits and measure lift on promotional activities.

“As a thought leader and loyalty advocate based in Quebec, we want to help Quebec retailers expand their business and increase their top line revenue,” says Mainville. “We believe retailers want to truly understand how to analyze and act upon customer data so they have can make more personalized and strategic investments towards customer engagement and retention.”

Prior to joining DataCandy, Mainville served as the Executive Vice President at Courteau Mainville Management Inc. advising Canadian businesses on SaaS software development and implementation. During his four year tenure as Vice President at Nexxlink Technologies/Bell Business Solutions, Mainville successfully increased the company’s profitability. Mainville has also held influential leadership positions at Informatech Inc. and Samson Bélair & Associates Quebec.

To learn more about the DataCandy Classroom or register for the complementary April 19th webinar titled “Key Forces Shaping Loyalty in 2014,” click here.

About DataCandy
DataCandy (formerly FANBOX) is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 2,000 locations across Canada and the United States. The company’s MS2 technology platform has achieved global demand for its ability to obtain the real-time customer and product level data needed to generate targeted promotions. MS2 is simple interface, scalable for growth, secure for financial transactions and provides omni-channel capabilities. To learn how unwrapping customer insights can drive customer relationships, email [email protected], call 514-903-DATA or visit www.datacandy.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.