Welcome!

News Feed Item

Hortau Secures $3.5M in Financing from Avrio Capital

Hortau will use funding to continue expansion and provide world-class irrigation management solutions for growers across all commodities

CALGARY, April 4, 2014 /CNW/ - Hortau, the leader in wireless, web-based irrigation management, has secured $3.5 million in financing from Avrio Capital – its second investment in the precision irrigation company in 14 months.

Avrio Capital, Canada's leading private equity firm focused on food and agriculture, invested $3 million in Hortau in January 2013, allowing the precision irrigation company to grow its technical support and sales team to rapidly expand throughout North America.

"We're excited to have Avrio Capital as a key, long-term partner in our continued growth, expansion and unique perspective on precision irrigation," said Hortau CEO Jocelyn Boudreau. "Avrio Capital's global network, combined with Hortau's proprietary technology, has created a strong partnership for the future."

Hortau's irrigation management system, combined with its easy-to-use Irrolis 3 software, reports to growers how their crops are faring in real time – before stresses such as drought or lack of aeration can have a negative impact on the crop.

This proprietary, plant-centric approach to irrigation management ensures optimal plant growth, reduces water and energy use, and other environmental impacts. Hortau has rapidly gained the confidence of growers in strawberry, almond, grape, cranberries and other crops. Hortau has determined optimal moisture and soil tension conditions to optimize yields for many crops. Staying within a narrow soil tension range can drive dramatic yield increases.

"The recent drought conditions in California and the Central U.S. have heightened the importance of irrigation practices in farming," Boudreau added. "Hortau's goal is to help ensure that growers are getting the most out of their crops and the water resources available to them, and Avrio Capital shares in that vision."   

Thanks to the investment from Avrio Capital, Hortau will continue to expand its team of regional representatives, provide world-class irrigation management solutions and financing options to growers across all crops.

"Hortau's approach to precision water measurement provides a platform which to create optimal algorithms for watering regimens," said Tom Kaneb, Managing Director at Avrio Capital. "The technology provides hope to producers worldwide who want to maximize yields or are struggling with water shortages."

Visit Hortau.com for more information on Hortau's proprietary irrigation management system and simplified software for both desktop and mobile devices, or contact us directly at (805) 545-5994 and [email protected].

About Avrio Capital

Avrio Capital was established in 2006 to identify and invest in innovative food and agriculture companies that provide solutions to global challenges in the areas of health, wellness and sustainability.

Avrio is a hands-on investor that works alongside its portfolio companies to provide the support and resources needed to transform emerging companies into successful, globally competitive enterprises. For more information, visit AvrioCapital.com.

About Hortau

Hortau, a global leader in wireless, web-based irrigation management systems, was founded in 2002 by two agriculturally minded entrepreneurs, Dr. Jean Caron, agronomist, Ph.D in Soil Physics, and Jocelyn Boudreau, agricultural engineer, M.Sc. in Soil Physics. 

Hortau's patented, irrigation management solutions help growers detect plant stress, ensuring optimal crop growth while reducing water and energy use as well as eliminate environmental impacts of crop production. 

With U.S. operations based in San Luis Obispo, Calif., Hortau has offices, representatives and technicians throughout North America, including a Canada headquarters in Quebec.

SOURCE Hortau

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...