Welcome!

News Feed Item

Hortau Secures $3.5M in Financing from Avrio Capital

Hortau will use funding to continue expansion and provide world-class irrigation management solutions for growers across all commodities

CALGARY, April 4, 2014 /CNW/ - Hortau, the leader in wireless, web-based irrigation management, has secured $3.5 million in financing from Avrio Capital – its second investment in the precision irrigation company in 14 months.

Avrio Capital, Canada's leading private equity firm focused on food and agriculture, invested $3 million in Hortau in January 2013, allowing the precision irrigation company to grow its technical support and sales team to rapidly expand throughout North America.

"We're excited to have Avrio Capital as a key, long-term partner in our continued growth, expansion and unique perspective on precision irrigation," said Hortau CEO Jocelyn Boudreau. "Avrio Capital's global network, combined with Hortau's proprietary technology, has created a strong partnership for the future."

Hortau's irrigation management system, combined with its easy-to-use Irrolis 3 software, reports to growers how their crops are faring in real time – before stresses such as drought or lack of aeration can have a negative impact on the crop.

This proprietary, plant-centric approach to irrigation management ensures optimal plant growth, reduces water and energy use, and other environmental impacts. Hortau has rapidly gained the confidence of growers in strawberry, almond, grape, cranberries and other crops. Hortau has determined optimal moisture and soil tension conditions to optimize yields for many crops. Staying within a narrow soil tension range can drive dramatic yield increases.

"The recent drought conditions in California and the Central U.S. have heightened the importance of irrigation practices in farming," Boudreau added. "Hortau's goal is to help ensure that growers are getting the most out of their crops and the water resources available to them, and Avrio Capital shares in that vision."   

Thanks to the investment from Avrio Capital, Hortau will continue to expand its team of regional representatives, provide world-class irrigation management solutions and financing options to growers across all crops.

"Hortau's approach to precision water measurement provides a platform which to create optimal algorithms for watering regimens," said Tom Kaneb, Managing Director at Avrio Capital. "The technology provides hope to producers worldwide who want to maximize yields or are struggling with water shortages."

Visit Hortau.com for more information on Hortau's proprietary irrigation management system and simplified software for both desktop and mobile devices, or contact us directly at (805) 545-5994 and [email protected].

About Avrio Capital

Avrio Capital was established in 2006 to identify and invest in innovative food and agriculture companies that provide solutions to global challenges in the areas of health, wellness and sustainability.

Avrio is a hands-on investor that works alongside its portfolio companies to provide the support and resources needed to transform emerging companies into successful, globally competitive enterprises. For more information, visit AvrioCapital.com.

About Hortau

Hortau, a global leader in wireless, web-based irrigation management systems, was founded in 2002 by two agriculturally minded entrepreneurs, Dr. Jean Caron, agronomist, Ph.D in Soil Physics, and Jocelyn Boudreau, agricultural engineer, M.Sc. in Soil Physics. 

Hortau's patented, irrigation management solutions help growers detect plant stress, ensuring optimal crop growth while reducing water and energy use as well as eliminate environmental impacts of crop production. 

With U.S. operations based in San Luis Obispo, Calif., Hortau has offices, representatives and technicians throughout North America, including a Canada headquarters in Quebec.

SOURCE Hortau

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...