|By Business Wire||
|April 4, 2014 07:21 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/49rm7z/digital_camera) has announced the addition of the "United States Digital Camera Market 2014-2018 with Canon, Nikon, Sony, Samsung Electronics & Panasonic Dominating" report to their offering.
The Digital Camera market in the US is witnessing an increase in the demand for personalized digital cameras among end-users. Vendors are increasingly introducing personalized digital cameras in the market to meet the requirements of end-users. For instance, advanced waterproof and rugged digital cameras are being introduced in the market in different colors. Moreover, vendors are targeting female customers with their mirrorless cameras. This trend of targeting consumers with personalized products is also helping the vendors to better understand customer needs and design and introduce products accordingly in the market.
According to the report, the Digital Camera market in the US is driven by many growth factors, one of which is the increasing demand for MILCs. The increase in the demand for MILCs is mainly attributed to their improved features and light weight. Moreover, these cameras are gaining popularity among female end-users because of their availability in different colors. Vendors are also promoting their products through women-centric advertisements that encourage women to purchase these digital cameras.
Further, the report states that the increasing penetration of smartphones is a major challenge faced by the market vendors as it has negatively affected the sales of digital cameras in the US market. Moreover, the development of smartphones equipped with high-quality cameras is posing a threat to the sales of DSLR cameras.
Key vendors dominating this space include:
- Canon Inc.
- Nikon Corp
- Sony Corp.
- Samsung Electronics Co. Ltd
- Panasonic Corp.
Other vendors mentioned in the report are:
- Casio Computer Co.
- Fujifilm Corp.
- Hewlett-Packard Co.
- Leica Camera AG
- Olympus Corp.
- Ricoh Co. Ltd.
- Sakar International Inc
- Sigma Corp.
- Toshiba Corp.
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Market Landscape
- Market Segmentation by Product
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/49rm7z/digital_camera
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