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Kay® Jewelers Shades of Wonder™ Sweepstakes Offers Customers a Chance to Experience the Splendor of Australia

Promotion Celebrates the Natural Beauty Behind the Popular Collection

AKRON, Ohio, April 4, 2014 /PRNewswire/ -- Kay® Jewelers is celebrating the boundless beauty of the Australian landscape, which is reflected in the brilliant, earthy hues of the natural color diamonds found in the popular Shades of Wonder™ collection, with a special promotion. Customers can now enter for a chance to win fabulous Shades of Wonder™ jewelry prizes as well as a grand prize Australian adventure for two.

From now through April 11th, customers will be able to enter the Shades of Wonder™ Sweepstakes through three convenient options. Participants can enter by visiting the Kay® Jewelers Facebook® page and commenting on the weekly Shades of Wonder™ call to action, registering online at https://shadesofwonder.dja.com or by following Kay® Jewelers on Twitter® and using the dedicated #ShadesOfWonder hashtag while mentioning @KayJewelers. Participants can enter for a chance to win daily. For rules, visit https://shadesofwonder.dja.com.

Entrants on the shadesofwonder.dja.com website will have a chance to earn bonus entries by inviting friends to participate (with up to 25 bonus entries available). In addition to being entered for a chance to be one of two grand prize winners, weekly jewelry prizes from the Shades of Wonder™ collection will be awarded online as well as on Facebook® and Twitter®.

The promotion's two grand prize winners, and their guests, will have the opportunity to experience all that Australia has to offer. From the beautiful beaches and exciting cultural centers of Sydney to the luxurious tranquility of Perth and the magnificent sites found in Kununurra, each of these winners and their travel companions will explore the natural wonders of Australia, including an up-close look at where the Shades of Wonder™ diamonds were first discovered in an exclusive guided tour of Australia's Argyle Diamond Mine.

"We are thrilled to be able to offer our customers this unique and exclusive opportunity to experience the Kay® Jewelers Shades of Wonder™ collection," said George Murray, senior vice president of marketing at Kay® Jewelers. "In addition to giving our fans the chance to win beautiful Shades of Wonder™ jewelry, we are also excited to be able to share the wonders of Australia and the truly amazing Argyle Diamond Mine, which is one of the world's largest producers of diamonds and the world's largest producer of natural color diamonds."  

About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Akron, Ohio-based Sterling Jewelers Inc. operates Kay® Jewelers among its more than 1,400 stores in all 50 states and has more than 19,000 employee team members. Sterling is a subsidiary of the Bermuda-domiciled Signet Jewelers Limited (NYSE: SIG), the largest specialty retail jeweler in the U.S. and the U.K. For additional information on Kay® Jewelers visit www.Kay.com, like us on Facebook® at www.facebook.com/KayJewelers, follow us on Twitter® at www.twitter.com/KayJewelers or subscribe to our YouTube channel at www.youtube.com/KayJewelers.

Video - http://www.youtube.com/watch?v=XievWnRxPAs&feature=youtu.be

SOURCE Kay Jewelers

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