Welcome!

News Feed Item

A.C. Moore Crafts Mobile Engagement App for Customers, Powered by MicroStrategy Alert

A.C. Moore Launches Mobile App to Engage Customers and Drive In-Store Traffic

TYSONS CORNER, Va., April 4, 2014 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that A.C. Moore, the popular New Jersey-based arts and crafts retailer, has released a new mobile app for its customers, powered by the MicroStrategy Alert Platform. Founded in 1985, A.C. Moore is a specialty retailer selling arts, crafts, and floral merchandise with over 140 stores along the East Coast.

MicroStrategy logo.

The new A.C. Moore mobile app, which is available for Apple iOS and Android devices, is designed to engage A.C. Moore's customers at their moment of creative inspiration.  Through the app, mobile users can instantly access A.C. Moore's weekly ads, review its ever-popular portfolio of crafts projects and join its growing rewards program, encouraging customers to visit their local A.C. Moore store for supplies.  Furthermore, using the geo-fencing and powerful segmentation features available in the Alert platform, A.C. Moore can deliver highly personalized, location-triggered offers to its app users, driving more in-store visits.

A.C. Moore chose Alert because of its extraordinary range of customer engagement features and its outstanding speed of deployment.  Along with weekly ads, project portfolios and exclusive offers, the A.C. Moore app gives customers instant access to their A.C. Moore loyalty card, a digital wallet of rewards and purchase receipts, and social media feeds from Instagram, YouTube, Facebook, and Twitter.  Since Alert is a cloud-based service, A.C. Moore was able to bring its feature rich app to market quickly, without the expense and effort of developing and maintaining its own software and infrastructure.

"From kids crafts to art supplies to jewelry making to floral, seasonal and home décor, A.C. Moore wants to inspire our customers to work on projects they love with a beautiful mobile app that is helpful, informative and fun, and adds true value to the shopping experience," said Mike Lyons, VP of Marketing at A.C. Moore.  "This app will thrill our customers by delivering great project ideas, special offers, and conveniences right to their fingertips and it will encourage them to come visit our stores to bring their creative ideas to life." 

"Using the Alert platform, we were able to bring our highly-functional mobile app to market quickly and with great confidence, knowing that MicroStrategy has invested tremendous energy to perfect the underlying infrastructure," said Kathy Bailey, A.C. Moore EVP of Information Technology.

"We are pleased that A.C. Moore has selected the Alert mobile loyalty and customer engagement platform to launch its new customer app," said Jonathan F. Klein, President, MicroStrategy Incorporated.  "Innovative retailers like A.C. Moore realize that, in today's mobile world, they must not only maintain a presence on their customers' mobile devices, but they must also provide rich, interesting, and engaging content to keep them coming back.  Using the Alert platform, a retailer can develop a fully-branded mobile app, packed with state-of-the-art features, in just a matter of weeks.  Moreover, since Alert is a cloud-based service, retailers can deploy their branded apps without the expense, delay, and risk of developing it themselves from scratch."

To download the free A.C. Moore app to your mobile device, visit: https://itunes.apple.com/us/app/a.c.-moore/id795534014?mt=8 and https://play.google.com/store/apps/details?id=com.alert.acmoore.

About A.C. Moore
With 140 stores along the East Coast, A.C. Moore Arts & Crafts, Inc. brings families together for fun through creativity. Named by Parents Magazine as one of the top 10 places for birthday parties, A.C. Moore offers a wide range of programs to engage adults in crafting, including workshops, demonstrations and "Make & Takes."  In addition to traditional craft products, A.C. Moore Arts & Crafts is also well-known for its selection of scrapbooking, jewelry, floral, yarn, art supplies, children's crafts kits and educational toys, along with ready-made frames and custom framing.  To locate your local A.C. Moore Arts & Crafts, visit http://www.acmoore.com/, www.facebook.com/acmoore, www.twitter.com/officialacmoore and www.youtube.com/officialacmoore.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.  The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise.  Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime.  MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows.  The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution.  To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
[email protected]

Logo- http://photos.prnewswire.com/prnh/20140226/CL73058LOGO

SOURCE MicroStrategy Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...