Welcome!

News Feed Item

A.C. Moore Crafts Mobile Engagement App for Customers, Powered by MicroStrategy Alert

A.C. Moore Launches Mobile App to Engage Customers and Drive In-Store Traffic

TYSONS CORNER, Va., April 4, 2014 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that A.C. Moore, the popular New Jersey-based arts and crafts retailer, has released a new mobile app for its customers, powered by the MicroStrategy Alert Platform. Founded in 1985, A.C. Moore is a specialty retailer selling arts, crafts, and floral merchandise with over 140 stores along the East Coast.

MicroStrategy logo.

The new A.C. Moore mobile app, which is available for Apple iOS and Android devices, is designed to engage A.C. Moore's customers at their moment of creative inspiration.  Through the app, mobile users can instantly access A.C. Moore's weekly ads, review its ever-popular portfolio of crafts projects and join its growing rewards program, encouraging customers to visit their local A.C. Moore store for supplies.  Furthermore, using the geo-fencing and powerful segmentation features available in the Alert platform, A.C. Moore can deliver highly personalized, location-triggered offers to its app users, driving more in-store visits.

A.C. Moore chose Alert because of its extraordinary range of customer engagement features and its outstanding speed of deployment.  Along with weekly ads, project portfolios and exclusive offers, the A.C. Moore app gives customers instant access to their A.C. Moore loyalty card, a digital wallet of rewards and purchase receipts, and social media feeds from Instagram, YouTube, Facebook, and Twitter.  Since Alert is a cloud-based service, A.C. Moore was able to bring its feature rich app to market quickly, without the expense and effort of developing and maintaining its own software and infrastructure.

"From kids crafts to art supplies to jewelry making to floral, seasonal and home décor, A.C. Moore wants to inspire our customers to work on projects they love with a beautiful mobile app that is helpful, informative and fun, and adds true value to the shopping experience," said Mike Lyons, VP of Marketing at A.C. Moore.  "This app will thrill our customers by delivering great project ideas, special offers, and conveniences right to their fingertips and it will encourage them to come visit our stores to bring their creative ideas to life." 

"Using the Alert platform, we were able to bring our highly-functional mobile app to market quickly and with great confidence, knowing that MicroStrategy has invested tremendous energy to perfect the underlying infrastructure," said Kathy Bailey, A.C. Moore EVP of Information Technology.

"We are pleased that A.C. Moore has selected the Alert mobile loyalty and customer engagement platform to launch its new customer app," said Jonathan F. Klein, President, MicroStrategy Incorporated.  "Innovative retailers like A.C. Moore realize that, in today's mobile world, they must not only maintain a presence on their customers' mobile devices, but they must also provide rich, interesting, and engaging content to keep them coming back.  Using the Alert platform, a retailer can develop a fully-branded mobile app, packed with state-of-the-art features, in just a matter of weeks.  Moreover, since Alert is a cloud-based service, retailers can deploy their branded apps without the expense, delay, and risk of developing it themselves from scratch."

To download the free A.C. Moore app to your mobile device, visit: https://itunes.apple.com/us/app/a.c.-moore/id795534014?mt=8 and https://play.google.com/store/apps/details?id=com.alert.acmoore.

About A.C. Moore
With 140 stores along the East Coast, A.C. Moore Arts & Crafts, Inc. brings families together for fun through creativity. Named by Parents Magazine as one of the top 10 places for birthday parties, A.C. Moore offers a wide range of programs to engage adults in crafting, including workshops, demonstrations and "Make & Takes."  In addition to traditional craft products, A.C. Moore Arts & Crafts is also well-known for its selection of scrapbooking, jewelry, floral, yarn, art supplies, children's crafts kits and educational toys, along with ready-made frames and custom framing.  To locate your local A.C. Moore Arts & Crafts, visit http://www.acmoore.com/, www.facebook.com/acmoore, www.twitter.com/officialacmoore and www.youtube.com/officialacmoore.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.  The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise.  Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime.  MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows.  The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution.  To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
[email protected]

Logo- http://photos.prnewswire.com/prnh/20140226/CL73058LOGO

SOURCE MicroStrategy Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members. Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...