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SHAREHOLDER ALERT: Pomerantz Law Firm Announces the Filing of a Class Action against LifeLock, Inc. and Certain Officers - LOCK

NEW YORK, April 4, 2014 /PRNewswire/ -- Pomerantz LLP has filed a class action lawsuit against LifeLock, Inc. ("LifeLock" or the "Company") (NYSE: LOCK) and certain of its officers.  The class action, filed in United States District Court, District of Arizona, and docketed under 2:14-cv-00416, is on behalf of a class consisting of all persons or entities who purchased or otherwise acquired LifeLock securities between February 26, 2013 and February 19, 2014, both dates inclusive (the "Class Period"). This class action seeks to recover damages against Defendants for alleged violations of the federal securities laws pursuant to Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder.

If you are a shareholder who purchased LifeLock securities during the Class Period, you have until May 5, 2014 to ask the Court to appoint you as Lead Plaintiff for the class.  A copy of the Complaint can be obtained at   To discuss this action, contact Robert S. Willoughby at [email protected] or 888.476.6529 (or 888.4-POMLAW), toll free, x237. Those who inquire by e-mail are encouraged to include their mailing address, telephone number, and number of shares purchased.

LifeLock is a provider of proactive identity theft protection, providing its services to consumers and enterprises.

On March 8, 2010, the Federal Trade Commission ("FTC") filed a complaint against the Company and Defendant Todd Davis, alleging amongst other things, that the Company issued dramatically misleading advertisements and guarantees to customers regarding its identity theft protection services. Specifically, the March 8 Complaint alleged that the Company's aggressive advertising campaigns misled investors into believing that the Company provided certain services and benefits which in fact were not provided.  The FTC further alleged that the Company misled consumers to believe that LifeLock's protection services, "provided complete protection against all forms of identity theft by making customers' personal information useless to identity thieves."  In fact, the Company provided no real protection against identity theft.

As a result of its fraudulent advertising practices, in March 2010, the Company and Defendant Todd Davis entered into an settlement order (the "Settlement Order") with the FTC whereby the Company settled allegations by the FTC that certain of the Company's advertising and marketing practices constituted deceptive acts or practices in violation of the FTC Act.  The Settlement Order prohibited the Company from continuing to engage in these deceptive marketing practices. 

Throughout the Class Period, Defendants made materially false and misleading statements regarding the Company's business, operational and compliance policies. Specifically, defendants made false and/or misleading statements and/or failed to disclose that: (i) the Company's marketing and advertising practices were in direct violation of applicable government rules and regulations; (ii) the Company was in direct violation of the Settlement Order; (iii) the Company's revenues were earned through violations of the FTC Act and the Settlement Order; and (iv) as a result of the above, the Company's financial statements were materially false and misleading at all relevant times.

On February 19, 2014, the Company announced that it had met with the FTC regarding its alleged non-compliance with the terms of the Settlement Order, after a whistleblower had discussed certain violations with the FTC.  This announcement, which was not Filed in a Form 8-K or other press release by the Company, was first picked up by the market on Sunday, February 23, 2014, when a short seller from Seeking Alpha published an article entitled:  "Lifelock: Pending FTC Investigation Revealed in 10-K".

On this news, the Company's shares fell more than $1.47 per share to $20.32, or over 6.00%, on February 24, 2014.

The Pomerantz Firm, with offices in New York, Chicago, Florida, and San Diego, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, the Pomerantz Firm pioneered the field of securities class actions. Today, more than 70 years later, the Pomerantz Firm continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered numerous multimillion-dollar damages awards on behalf of class members. See

Robert S. Willoughby
Pomerantz LLP
[email protected]

SOURCE Pomerantz LLP

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