News Feed Item

Cigna Celebrates Babies: 10 Fingers, 10 Toes, And 20 Years Of Supporting March Of Dimes

Supermodel-Mom Niki Taylor to Join March for Babies Event at New York Stock Exchange

WHITE PLAINS, N.Y., April 7, 2014  /PRNewswire/ -- This year marks the 20th anniversary of Cigna's support of the March of Dimes work to give all babies a healthy start in life. The company is celebrating with a new slogan, 10 Fingers, 10 Toes and 20 Years, and by ringing The Closing Bell® at the New York Stock Exchange today.

Supermodel and mother of four, Niki Taylor, will join March of Dimes and Cigna officials and other corporate supporters of this year's March for Babies, the March of Dimes signature fundraising event.   

Throughout its partnership with the March of Dimes, Cigna has raised more than $28.5 million to support the March of Dimes work to give more moms healthy, full-term pregnancies and healthy babies.

"We're proud to continue a 20-year tradition as a national sponsor of the March of Dimes annual fundraising campaign. For two decades, Cigna and its employees nationwide have taken the March of Dimes' mission to heart and joined together to help prevent premature births," said Lisa Bacus, President of the Cigna Foundation and Cigna's Global Chief Marketing Officer. "We take great pride in supporting March of Dimes research, service and education to help every woman have a healthy pregnancy and to give every baby a healthy start in life."

March for Babies will take place in nearly 700 communities in all 50 states, the District of Columbia, and Puerto Rico the last weekend in April. March for Babies has been held annually since 1970 and has raised a combined total of more than $2.3 billion. The goal for this year's event is to raise $106 million to support the research, education, and community service programs that help mothers and babies nationwide. This year's March for Babies will involve more than 20,000 companies and 7 million people, including celebrities, sports stars, community leaders and families of babies born prematurely who are involved as volunteers, sponsors and participants.

Cigna, along with the March of Dimes number one corporate supporter, Kmart, and top sponsors Macy's, Famous Footwear, Sanofi Pasteur, Mission Pharmacal, United Airlines, and Actavis are giving back to their to their communities by supporting March for Babies.

"We're honored to work with companies that are committed to philanthropy and leadership for improving the health of America's babies," says Dr. Jennifer L. Howse, president of the March of Dimes. "Preventing preterm birth not only helps individual employees and families, it's one way we can rein in our nation's skyrocketing health care costs and help businesses protect their bottom line."

Preterm birth is a serious health problem that costs the nation more than $26 billion annually, according to a report from the Institute of Medicine. More than 450,000 babies – one out of every nine – are born too soon each year in the United States. 

As a celebrity volunteer, Niki is proud to lend her voice in support of stronger, healthier babies. For the third consecutive year she will march for babies in her home state of Florida. 

"I'm so proud to be a March of Dimes mom," says Niki Taylor, March of Dimes Celebrity volunteer. "I'm lucky because I have four healthy children, but that's because of the amazing work the March of Dimes has done to improve mom and baby health. As a family we are very excited to be participating in March for Babies, and I urged everyone to sign up now."

March for Babies will occur in most communities on April 26 and 27. You can either walk as an individual or join a team with co-workers, family or friends by visiting marchforbabies.org.

The money raised by March for Babies events supports research, education, and community-based programs that help moms have full-term pregnancies and healthy babies. March of Dimes grantees conduct research to find answers to the problems that threaten the health of babies.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find out how you can help raise funds to prevent premature birth and birth defects by walking in March for Babies at marchforbabies.org. Find us on Facebook and follow us on Twitter.

SOURCE March of Dimes

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.