|By Marketwired .||
|April 7, 2014 04:00 AM EDT||
PARIS, FRANCE -- (Marketwired) -- 04/07/14 -- LiveRail, the leading video monetization platform for publishers, today announced the appointment of Mathieu Gbetro as its new Commercial Director for France and Belgium. Reporting to LiveRail GM EMEA Yoav Arnstein, Gbetro will lead sales efforts for France and Belgium and prospect new publishers in the European market while maintaining relationships with LiveRail's existing publisher clientele which include AdVideum, Teads, Belgacom Skynet Advertising, and Dailymotion.
Gbetro brings over 15 years of experience in the online advertising space, having previously worked for companies such as Advertising.com, (a division of AOL Networks), MindShare and Criteo. Prior to joining LiveRail, Gbetro served as Group Director of Product and Implementation for the Advertising & Data division at Orange where he played a role in the development of their performance ad network in the U.S., France, Spain, and Mexico. In 2011, Gbetro built and managed the Orange Publisher Trading desk.
"I'm excited to join LiveRail and to be given the opportunity to work with such a talented team," said Gbetro. "LiveRail's top quality technology will empower publishers within the French and Belgian markets and provide them with the necessary tools to successfully navigate the programmatic landscape. I'm looking forward to working with, and growing, LiveRail's already impressive roster of premium publishers."
Research conducted by EConsultancy reveals the growth of private marketplaces, specifically in Europe. According to the December 2013 study, 88% of advertisers and agencies surveyed in France indicated they increased their investment in online advertising display. Automated trading for direct response campaigns quickly took off in the US, but adoption of the private marketplaces and programmatic premium was faster in Europe, especially in the UK and France.
"We consider France the most progressive programmatic video market in Europe and looking ahead, we expect both France and Belgium will prove to be key regions for LiveRail," said Arnstein. "The addition of Mathieu will be a driving force in helping us further expand into these markets and promote additional growth for LiveRail."
LiveRail is the leading publisher monetization platform for video with more than 5BN impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: www.liverail.com.
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