Welcome!

News Feed Item

JetBlue Brings a Little Greenery to Your Scenery With Seventh Annual "One Thing That's Green(TM)" Campaign

Rooted in Humanity, the Airline Partners With New York Restoration Project and Charles River Watershed Association to Encourage a Healthier Planet

NEW YORK, NY--(Marketwired - April 07, 2014) - JetBlue Airways (NASDAQ: JBLU), New York's Hometown Airline™, today announces its seventh annual "One Thing That's Green" (OTTG) campaign. This year's initiative will bring a little greenery to the scenery of several BlueCities. Customers and crewmembers throughout JetBlue's network are encouraged to vote to spruce up their local communities with green spaces. JetBlue is continuing its long-standing partnership with New York Restoration Project (NYRP) and the MillionTreesNYC initiative for a tree-planting event in New York. The airline will also align with Charles River Watershed Association, Seventh Generation and Bobble to clean up Boston's Charles River.

Throughout the month of April, customers and community members can visit Facebook.com/JetBlue to vote for JetBlue's next green space. Customers can vote by selecting their favorite BlueCity from the route map on the One Thing That's Green Facebook tab. Customers will be able to vote multiple times for the BlueCity they hope will receive the next green space after liking JetBlue's Facebook page. JetBlue will announce the community it has selected on May 1 and the green space builds will take place in the fall.

"Our annual One Thing That's Green campaign literally breathes new life into local communities. This year we are asking our customers where they would like to see more greenery and vibrant green spaces in their local neighborhoods," said Icema Gibbs, JetBlue's director corporate social responsibility. "Over the past seven years, we've played a small part in creating a healthier planet by planting more than 3,000 trees and cleaning 35,000 tons of trash in New York City. Our goal is to improve air quality and enhance the local communities where we live and serve. This year, we will add Boston to our efforts and provide a day of fun and festivities as our crewmembers and neighbors help clean the beloved Charles River."

To celebrate Earth Day, the airline will plant trees and participate in community clean-ups in New York and Boston. On April 19, crewmembers and customers will work together to plant trees right in JetBlue's backyard in Queens, New York. More than 250 volunteers will work side-by-side to plant 100 trees, clean up public spaces and beautify a garden in New York City Housing Authority's (NYCHA) Woodside Houses in Woodside, Queens. This tree-planting event is an important step in the continued rebuilding of New York City's tree canopy.

"Over the years, our annual plantings with JetBlue gave root to more than 3,500 trees throughout the city, and brought over 3,000 New Yorkers together for a great, common cause," said Deborah Marton, NYRP's executive director. "We're looking forward to continuing this wonderful tradition and demonstrating how great partnerships can make our city stronger, healthier, and more beautiful."

On April 26, 1,200 crewmembers, customers and community members will also volunteer to help clean up the Charles River in Boston. JetBlue will also host a celebration festival at the Hatch Shell on the River and will raffle tickets to attendees. Community members can register at www.charlesriver.org to participate from 9:00 a.m. to 12:00 p.m. Charles River Watershed Association was formed in 1965 in response to public concern about the declining condition of the Charles River. Initiatives over the last four decades have dramatically improved the quality of water in the watershed.

"We are thrilled the 15thAnnual Earth Day Charles River is part of JetBlue's One Thing That's Green campaign this year. This collective effort further exemplifies how citizens and businesses can come together and make a positive impact in our communities through environmental stewardship," said Charles River Watershed Association Executive Director, Robert Zimmerman, Jr.

This year's One Thing That's Green campaign solidifies JetBlue's rooted in humanity environmental responsibility stance. Environmental responsibility and its connection to sustainability are key pillars of JetBlue's corporate responsibility platform. Since 2008, more than 3,000 JetBlue crewmembers and customers have planted more than 3,500 trees and cleaned nearly three tons of trash in areas including in East Harlem, Manhattan; Forest Hills, Queens; Jamaica, Queens; Highland Park, Brooklyn/Queens and Long Island City, Queens in an effort to rebuilding New York and its communities.

Created by JetBlue to encourage healthier communities through a healthy planet, the One Thing That's Green annual campaign highlights the airline's commitment to environmentalism and giving back in the communities it serves. The day-long tree planting events in New York and Boston will take place rain or shine and will include giveaways, complimentary breakfast and lunch, and family-fun activities.

About New York Restoration Project

Founded by Bette Midler in 1995, New York Restoration Project (NYRP) is a non-profit organization dedicated to transforming open space in under-resourced communities to create a greener, more sustainable New York City. Unlike traditional conservancies that care for a specific place, NYRP is the only New York City conservancy that works citywide, bringing private resources to spaces that lack adequate municipal support. NYRP is also the leading private partner of the City of New York in MillionTreesNYC -- an initiative to plant and care for one million new trees throughout New York City's five boroughs by 2015. To learn more, please visit www.nyrp.org.

About Charles River Watershed Association

Charles River Watershed Association's mission is to use science, advocacy and the law to protect, preserve and enhance the Charles River and its watershed. One of our country's first watershed organizations, CRWA formed in 1965 in response to public concern about the declining condition of the Charles River. Since its earliest days of advocacy, CRWA has figured prominently in major clean-up and watershed protection efforts that have dramatically improved the health of the Charles.

About JetBlue Airways

JetBlue is New York's Hometown Airline™ and a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando and San Juan. JetBlue carries 30 million customers a year to 85 cities in the U.S., Caribbean and Latin America with an average of 825 daily flights. JetBlue was the first U.S. airline to allow customers to use their personal electronic devices throughout all domestic flights. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For more information please visit www.JetBlue.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...