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SugarCRM and Marketo Collaborate To Offer Best-in-Class CRM and Marketing Automation Solution

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, and Marketo (NASDAQ: MKTO), the leading provider of marketing software, today announced a best-in-class CRM and marketing automation solution. The collaboration between two of enterprise software’s leading innovators enables customers to seamlessly align their marketing efforts with top line sales activities—significantly accelerating the lead-to-cash process. The new integration will be on display this week at Marketo’s signature event, the Marketing Nation Summit 2014, at Moscone Center West in San Francisco April 7-9 in SugarCRM’s booth # 196.

The integration combines an industry-leading CRM platform with a highly innovative marketing solution, enabling users to build personalized campaigns to automate the lead-to-cash cycle. With Sugar and Marketo linked, users gain a more informed, complete view of the entire customer pipeline – from initial marketing touch point to final sale, which allows for true closed-loop analysis of total marketing and sales effectiveness. The SugarCRM-branded integration is available immediately at no additional cost to customers who have purchased both Marketo and Sugar 7. For more information on the complete integration, visit http://www.sugarcrm.com/marketo.

"Our integration with SugarCRM provides access to a rapidly growing community of Sugar users that truly require innovative and intuitive demand-generation tools throughout the entire customer life cycle," said Anthony Nemelka, senior vice president of strategy and business development at Marketo. "Users now have information at hand to personalize each and every customer experience and directly convert conversations into sales.”

"SugarCRM is excited to collaborate with Marketo and is committed to working with the most innovative, best-of-breed software leaders to help enable an indispensable social selling platform,” said Clint Oram, SugarCRM Co-founder and CTO. “With our Marketo integration, we're now providing a unique closed-loop, deeply integrated lead-to-cash process that businesses of all sizes will find invaluable."

As a Platinum Sponsor for SugarCon 2014, Marketo will also be featured on the Expo floor April 29-30 at the Hilton Union Square in San Francisco.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

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