|By PR Newswire||
|April 7, 2014 06:00 AM EDT||
LAS VEGAS, April 7, 2014 /PRNewswire/ -- NAB Show -- Wayin, a company that is changing the way that social content and media is delivered, measured and experienced, today announced the launch of Wayin Broadcast. Developed on the heels of acquiring Comenta.TV, South America's premier social TV integration company, Wayin Broadcast was designed to help TV producers, networks, broadcasters and marketers seamlessly leverage social content to generate improved experiences for audiences and advertisers.
Wayin, one of few Twitter Certified Partners with premium access to Twitter's entire database, makes it easy for broadcasters to aggregate, curate and contextualize social media content within their preferred production workflow requirements. The Wayin Broadcast toolset enables users to instantly surface social content based on Twitter conversations and their relevance to specific TV programming. Wayin also maps and filters this content with a deep understanding of the audience's influence, location, and related organic trends.
TV producers and marketers can now better utilize real-time data for advanced audience engagement; on-air, online and in-app. Through a number of live visualizations and direct engagement tools, the Wayin platform helps producers and programmers capture and enhance the moments within and surrounding a show – both on-air and via second screen experiences.
"As former TV producers and marketers ourselves, our broadcast team spent almost a year speaking with TV producers and executives about their pain points, goals, and dream scenarios. We then developed an easy to use and unique suite of tools that provide incredibly powerful insights that can be acted upon instantly. We simplified social TV while also adding new functionality," said Tim Glomb, VP of media and entertainment at Wayin.
Wayin will premiere its innovative broadcast solution at this year's NAB event in Las Vegas. Attendees are invited to experience simultaneous social feeds displayed across a number of broadcast graphics systems through Apantac "Universal" Multi-viewers, all in real-time.
The Wayin Broadcast platform ensures that a broadcast station or network can identify and display various forms of Twitter data on air for its immediate production needs. These visualizations include tweets to screen, hashtag polls, mention counters, heat maps, live graphs, and more.
- Come see Wayin in the Sprockit Hub, Booth C2455 from 12:30-1:30 on April 7th.
- Join NAB's biggest Social TV Happy Hour from 3-6p April 7th- April 9th at the Wayin booth #SL15508 (Tweet #NABeer).
- View multiple feeds throughout the event on Apantac Multiviewer displays in Wayin booth #SL15508 and Apantac booth #N5212.
Wayin's ability to aggregate, curate, and measure social content and data in real-time enables companies of all sizes to extend and derive new value from their social marketing and communication efforts. Wayin facilitates relevant social content on any device, in any venue, from any site, and across any screen.
Dedicated to bringing clarity to every aspect of social business, Wayin clients include leading global brands, sports teams, TV networks and advertising agencies. Wayin's belief in delivering clarity also applies to their no-surprise pricing, no-guesswork analytics, and dedicated always-on customer service.
The Wayin Broadcast product set was designed to help producers, networks, broadcasters, and TV marketers seamlessly leverage social conversations to generate more meaningful experiences for audiences and advertisers.
Started by the co-founder and former top executives of SUN Microsystems and led by a team of engineers and media industry veterans, Wayin is based in Denver with offices in NYC, San Francisco, Palo Alto, Atlanta, Tokyo and Buenos Aires.
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