Welcome!

News Feed Item

Famous Brands Appoints Kimberly Aylward General Manager of Direct-to-Consumer Gifting at Mrs. Fields Cookies

Newly Created Position to Oversee E-Commerce Sales and Brand Marketing Efforts

BROOMFIELD, Colo., April 7, 2014 /PRNewswire/ -- Famous Brands International ("Famous Brands"), the parent company of TCBY Yogurt and Mrs. Fields Cookies ("Mrs. Fields"), today announced that it has appointed Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting at Mrs. Fields, where she will oversee e-commerce sales and brand marketing efforts. Ms. Aylward has been serving as a Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012, a leading national specialty retailer for women and tweens.

"We are thrilled to welcome Kimberly to the team at Mrs. Fields," said Neal Courtney, Chief Executive Officer of Famous Brands. "Kimberly is a proven leader in e-commerce and marketing and has years of experience in brand advancement, cross-channel synergy, web merchandizing and strategic planning. Over the past several years, e-commerce sales have been an area of solid growth at Mrs. Fields and with the addition of Kimberly, we are confident that we can take Mrs. Fields to a whole new level by enhancing our brand presence online while maintaining a customer focused culture."

"I am excited to be joining the Mrs. Fields team," said Ms. Aylward. "Mrs. Fields has committed itself to expanding its e-commerce business and I look forward to playing a key leadership role in championing these strategic initiatives. I am eager to build upon Mrs. Fields' established brand name and further the Company's strong momentum over the past several years."

"We are pleased to add Kimberly to the team at Mrs. Fields," said James J. Zenni, Chairman of Famous Brands. "Throughout her impressive career, Kimberly has established herself as an innovator and visionary with the ability to effectively reach customers online and oversee the development of new business initiatives. Mrs. Fields plans to roll out several exciting new campaigns for 2014, including the creation of a new website and expansion of online product offerings. With Kimberly's solid track record and leadership skills, Mrs. Fields is poised to expand its online branding and continue its strong growth."

Famous Brands is a portfolio company of Z Capital Partners, L.L.C., a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management.

About Kimberly Aylward
Ms. Aylward previously served as Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012. During her time at Ascena Retail Group, Ms. Aylward oversaw Catherines Brand's digital marketing, merchandising, creative, operations, web analytics and inventory planning. From 2009 until 2012, Ms. Aylward served as Director of E-Commerce at Charming Shoppes, Inc., where she was instrumental in developing the universal web platform for Lane Bryant, Fashion Bug and Catherines. She transformed Catherines.com's online presence and drove consistently high earnings and sales. From 1997 to 2008, Ms. Aylward held numerous positions of increasing responsibility at Garnet Hill, Inc., including Public Relations Manager, Director of HSN Business Development and Director of Web Merchandising and IAC Cross-Brand Business Development. During her time at Garnet Hill, Ms. Aylward played a critical role in expanding the catalog and web businesses as well as building the Garnet Hill brand in North America and Japan. Prior to Garnet Hill, Ms. Aylward spent nearly a decade in Japan working as a journalist covering economics and technology. Ms. Aylward has also been a TED (Technology, Entertainment and Design) Fellow.  

About Famous Brands

About Mrs. Fields™:

Founded by Debbi Fields in 1977, Mrs. Fields created a new category of treats. After opening her first store in Palo Alto, California, the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Mrs. Fields currently has over 400 franchise locations worldwide, is a part of Famous Brands International and is sister company to TCBY™. To learn more, visit www.mrsfields.comhttps://www.facebook.com/mrsfieldscookies or follow us @MrsFields.

About TCBY™:

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Z Capital Partners

Z Capital Partners, L.L.C. ("Z Capital") is a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management and with offices in Lake Forest, IL and New York, NY. Z Capital pursues an opportunistic, value-oriented approach in private equity that includes making control investments in middle-market companies that may require turnaround, restructuring, bankruptcy or are otherwise special situations.

Z Capital's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms and other financial institutions in North America, Europe, Asia and the Middle East.  For more information, please visit www.zcap.net.

Contacts 
Joele Frank, Wilkinson Brimmer Katcher
Jonathan Keehner/ Gabrielle Miller
212-355-4449

SOURCE Famous Brands International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.