Welcome!

News Feed Item

Famous Brands Appoints Kimberly Aylward General Manager of Direct-to-Consumer Gifting at Mrs. Fields Cookies

Newly Created Position to Oversee E-Commerce Sales and Brand Marketing Efforts

BROOMFIELD, Colo., April 7, 2014 /PRNewswire/ -- Famous Brands International ("Famous Brands"), the parent company of TCBY Yogurt and Mrs. Fields Cookies ("Mrs. Fields"), today announced that it has appointed Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting at Mrs. Fields, where she will oversee e-commerce sales and brand marketing efforts. Ms. Aylward has been serving as a Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012, a leading national specialty retailer for women and tweens.

"We are thrilled to welcome Kimberly to the team at Mrs. Fields," said Neal Courtney, Chief Executive Officer of Famous Brands. "Kimberly is a proven leader in e-commerce and marketing and has years of experience in brand advancement, cross-channel synergy, web merchandizing and strategic planning. Over the past several years, e-commerce sales have been an area of solid growth at Mrs. Fields and with the addition of Kimberly, we are confident that we can take Mrs. Fields to a whole new level by enhancing our brand presence online while maintaining a customer focused culture."

"I am excited to be joining the Mrs. Fields team," said Ms. Aylward. "Mrs. Fields has committed itself to expanding its e-commerce business and I look forward to playing a key leadership role in championing these strategic initiatives. I am eager to build upon Mrs. Fields' established brand name and further the Company's strong momentum over the past several years."

"We are pleased to add Kimberly to the team at Mrs. Fields," said James J. Zenni, Chairman of Famous Brands. "Throughout her impressive career, Kimberly has established herself as an innovator and visionary with the ability to effectively reach customers online and oversee the development of new business initiatives. Mrs. Fields plans to roll out several exciting new campaigns for 2014, including the creation of a new website and expansion of online product offerings. With Kimberly's solid track record and leadership skills, Mrs. Fields is poised to expand its online branding and continue its strong growth."

Famous Brands is a portfolio company of Z Capital Partners, L.L.C., a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management.

About Kimberly Aylward
Ms. Aylward previously served as Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012. During her time at Ascena Retail Group, Ms. Aylward oversaw Catherines Brand's digital marketing, merchandising, creative, operations, web analytics and inventory planning. From 2009 until 2012, Ms. Aylward served as Director of E-Commerce at Charming Shoppes, Inc., where she was instrumental in developing the universal web platform for Lane Bryant, Fashion Bug and Catherines. She transformed Catherines.com's online presence and drove consistently high earnings and sales. From 1997 to 2008, Ms. Aylward held numerous positions of increasing responsibility at Garnet Hill, Inc., including Public Relations Manager, Director of HSN Business Development and Director of Web Merchandising and IAC Cross-Brand Business Development. During her time at Garnet Hill, Ms. Aylward played a critical role in expanding the catalog and web businesses as well as building the Garnet Hill brand in North America and Japan. Prior to Garnet Hill, Ms. Aylward spent nearly a decade in Japan working as a journalist covering economics and technology. Ms. Aylward has also been a TED (Technology, Entertainment and Design) Fellow.  

About Famous Brands

About Mrs. Fields™:

Founded by Debbi Fields in 1977, Mrs. Fields created a new category of treats. After opening her first store in Palo Alto, California, the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Mrs. Fields currently has over 400 franchise locations worldwide, is a part of Famous Brands International and is sister company to TCBY™. To learn more, visit www.mrsfields.comhttps://www.facebook.com/mrsfieldscookies or follow us @MrsFields.

About TCBY™:

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Z Capital Partners

Z Capital Partners, L.L.C. ("Z Capital") is a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management and with offices in Lake Forest, IL and New York, NY. Z Capital pursues an opportunistic, value-oriented approach in private equity that includes making control investments in middle-market companies that may require turnaround, restructuring, bankruptcy or are otherwise special situations.

Z Capital's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms and other financial institutions in North America, Europe, Asia and the Middle East.  For more information, please visit www.zcap.net.

Contacts 
Joele Frank, Wilkinson Brimmer Katcher
Jonathan Keehner/ Gabrielle Miller
212-355-4449

SOURCE Famous Brands International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Sometimes I write a blog just to formulate and organize a point of view, and I think it’s time that I pull together the bounty of excellent information about Machine Learning. This is a topic with which business leaders must become comfortable, especially tomorrow’s business leaders (tip for my next semester University of San Francisco business students!). Machine learning is a key capability that will help organizations drive optimization and monetization opportunities, and there have been some...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.