Welcome!

News Feed Item

Famous Brands Appoints Kimberly Aylward General Manager of Direct-to-Consumer Gifting at Mrs. Fields Cookies

Newly Created Position to Oversee E-Commerce Sales and Brand Marketing Efforts

BROOMFIELD, Colo., April 7, 2014 /PRNewswire/ -- Famous Brands International ("Famous Brands"), the parent company of TCBY Yogurt and Mrs. Fields Cookies ("Mrs. Fields"), today announced that it has appointed Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting at Mrs. Fields, where she will oversee e-commerce sales and brand marketing efforts. Ms. Aylward has been serving as a Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012, a leading national specialty retailer for women and tweens.

"We are thrilled to welcome Kimberly to the team at Mrs. Fields," said Neal Courtney, Chief Executive Officer of Famous Brands. "Kimberly is a proven leader in e-commerce and marketing and has years of experience in brand advancement, cross-channel synergy, web merchandizing and strategic planning. Over the past several years, e-commerce sales have been an area of solid growth at Mrs. Fields and with the addition of Kimberly, we are confident that we can take Mrs. Fields to a whole new level by enhancing our brand presence online while maintaining a customer focused culture."

"I am excited to be joining the Mrs. Fields team," said Ms. Aylward. "Mrs. Fields has committed itself to expanding its e-commerce business and I look forward to playing a key leadership role in championing these strategic initiatives. I am eager to build upon Mrs. Fields' established brand name and further the Company's strong momentum over the past several years."

"We are pleased to add Kimberly to the team at Mrs. Fields," said James J. Zenni, Chairman of Famous Brands. "Throughout her impressive career, Kimberly has established herself as an innovator and visionary with the ability to effectively reach customers online and oversee the development of new business initiatives. Mrs. Fields plans to roll out several exciting new campaigns for 2014, including the creation of a new website and expansion of online product offerings. With Kimberly's solid track record and leadership skills, Mrs. Fields is poised to expand its online branding and continue its strong growth."

Famous Brands is a portfolio company of Z Capital Partners, L.L.C., a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management.

About Kimberly Aylward
Ms. Aylward previously served as Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012. During her time at Ascena Retail Group, Ms. Aylward oversaw Catherines Brand's digital marketing, merchandising, creative, operations, web analytics and inventory planning. From 2009 until 2012, Ms. Aylward served as Director of E-Commerce at Charming Shoppes, Inc., where she was instrumental in developing the universal web platform for Lane Bryant, Fashion Bug and Catherines. She transformed Catherines.com's online presence and drove consistently high earnings and sales. From 1997 to 2008, Ms. Aylward held numerous positions of increasing responsibility at Garnet Hill, Inc., including Public Relations Manager, Director of HSN Business Development and Director of Web Merchandising and IAC Cross-Brand Business Development. During her time at Garnet Hill, Ms. Aylward played a critical role in expanding the catalog and web businesses as well as building the Garnet Hill brand in North America and Japan. Prior to Garnet Hill, Ms. Aylward spent nearly a decade in Japan working as a journalist covering economics and technology. Ms. Aylward has also been a TED (Technology, Entertainment and Design) Fellow.  

About Famous Brands

About Mrs. Fields™:

Founded by Debbi Fields in 1977, Mrs. Fields created a new category of treats. After opening her first store in Palo Alto, California, the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Mrs. Fields currently has over 400 franchise locations worldwide, is a part of Famous Brands International and is sister company to TCBY™. To learn more, visit www.mrsfields.comhttps://www.facebook.com/mrsfieldscookies or follow us @MrsFields.

About TCBY™:

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Z Capital Partners

Z Capital Partners, L.L.C. ("Z Capital") is a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management and with offices in Lake Forest, IL and New York, NY. Z Capital pursues an opportunistic, value-oriented approach in private equity that includes making control investments in middle-market companies that may require turnaround, restructuring, bankruptcy or are otherwise special situations.

Z Capital's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms and other financial institutions in North America, Europe, Asia and the Middle East.  For more information, please visit www.zcap.net.

Contacts 
Joele Frank, Wilkinson Brimmer Katcher
Jonathan Keehner/ Gabrielle Miller
212-355-4449

SOURCE Famous Brands International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...