|By PR Newswire||
|April 7, 2014 10:30 AM EDT||
NEW YORK, April 7, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market
This report provides an overview of the UK Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape.
Introduction and Landscape
Why was the report written?
This report gives an overview of the key demographic groups driving consumption in the UK Dairy market, and what their motivations are for doing so. The report adopts a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate.
What is the current market landscape and what is changing?
The maturity of the UK Dairy Food market has caused it to witness static growth in value sales over 2007–2012. This growth rate is set to accelerate over 2012–2017, indicating greater volume consumption in the category compared to previous years due to a growing older population. However, the consumption of value added Dairy products is growing faster as consumers search for additional benefits in Dairy products, such as fortified and nutrient enriched offerings.
What are the key drivers behind recent market changes?
Meeting age-specific needs and a search for Better Value for Money are key factors driving change within the UK Dairy market. Consumers look to Dairy products as a key method of meeting age-specific needs, such as calcium to help children's growing bones, or probiotics to help with older consumers' digestion. Consumers also seek products that allow them to meet their individual diet needs, both those derived from medical requirements and from personal choice.
What makes this report unique and essential to read?
This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Key Features and Benefits
Key consumer demographic groups driving consumption within the UK market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
Market value and volumes over the period 2007–2017 for the UK and nine other countries across the globe. The UK figures are also broken down into category level to cover volume growth of Milk, Yogurt, Cheese, Butter & Spreadable Fats, Puddings/Desserts, and Cream.
The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term.
Examples of international and UK-specific product innovation targeting key consumer needs.
Key Market Issues
Busier lifestyles and skipping meals will drive demand for smaller on-the-go packaging and impulse purchases, for example drinkable breakfast yogurts.
Some consumers are avoiding products containing lactose – a sugar found in Milk and Milk products – for digestive reasons.
Dairy products' consumption is high among older consumers, and this consumer group will only grow in size. This age group already accounts for almost a third of Dairy occasions.
Rising competition from Dairy substitutes made from soy will challenge Milk sales, as an increasing number of consumers create personalized nutritional diet plans.
Rising Dairy prices mean that value-seeking consumers may moderate their consumption. Value for Money is the second most important motivator out of the 20 tracked by Canadean.
On average, UK men have a higher number of Dairy Food occasions per year than women, mainly driven by the different nutritional needs of teenagers and young adults. This group can be targeted by products that allow men to meet their higher dietary needs, such as products that are higher in protein and calories.
Manufacturers should consider aligning health-focused products with individual needs, such as allergen or age-related needs or lifestyle choices. For example, lactose-free Milk can be positioned around enabling a more active lifestyle, rather than just being an alternative for milk.
Dairy Food products such as Puddings, Desserts, and Cream are also on the rise due to their indulgent nature. In addition, Cream is a common cooking ingredient. As economic uncertainty encourages consumers to eat at home more often, the demand for treats and cooking ingredients will increase.
Despite growing obesity levels, better-for-you health products will remain of limited importance, with consumers instead opting for products with specific nutritional benefits such as those associated with age-specific needs.
The desire to save money where possible will motivate consumers over the short-to-mid term as they continue to purchase private label and discounter products that they have found to be of a satisfactory quality during their recession spending. Brand loyalty is declining as consumers are more willing to look around for better deals and offers.
Why monitoring consumer trends is important
Demographic cohort consumption patterns
Consumer trend analysis
Examples of innovative Dairy Food launches
To order this report: Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market
Contact Clare: [email protected]
Intl: +1 339-368-6001
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 24, 2017 10:45 PM EDT Reads: 2,076
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 24, 2017 10:45 PM EDT Reads: 669
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 24, 2017 10:45 PM EDT Reads: 1,695
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 24, 2017 10:00 PM EDT Reads: 760
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 24, 2017 09:45 PM EDT Reads: 3,608
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 24, 2017 09:15 PM EDT Reads: 1,635
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busin...
Apr. 24, 2017 08:15 PM EDT Reads: 388
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Apr. 24, 2017 08:00 PM EDT Reads: 726
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 24, 2017 07:45 PM EDT Reads: 2,138
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Apr. 24, 2017 07:30 PM EDT Reads: 2,107
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 24, 2017 07:15 PM EDT Reads: 2,405
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 24, 2017 06:45 PM EDT Reads: 607
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 24, 2017 06:45 PM EDT Reads: 702
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 24, 2017 06:30 PM EDT Reads: 648
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Apr. 24, 2017 06:30 PM EDT Reads: 1,666